Buyology

Buyology

Author: Martin Lindstrom

Publisher: Currency

Published: 2010-02-02

Total Pages: 274

ISBN-13: 0385523890

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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.


Moebius Library: The World of Edena

Moebius Library: The World of Edena

Author: Moebius

Publisher: Dark Horse Comics

Published: 2016-11-08

Total Pages: 361

ISBN-13: 1506702163

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Working closely with Moebius Productions in France, Dark Horse is putting the work of a master storyteller back in print--with some material in English for the first time! Stel and Atan are interstellar investigators trying to find a lost space station and its crew. When they discover the mythical paradise planet Edena, their lives are changed forever. The long out-of-print Edena Cycle from Moebius gets a deluxe hardcover treatment! Moebius's World of Edena story arc is comprised of five chapters--Upon a Star, Gardens of Edena, The Goddess, Stel, and Sra--which are all collected here. A storyboard artist and designer (Alien, Tron, The Fifth Element, among many others) as well as comic book master, Moebius's work has influenced creators in countless fields. “Moebius is a master draftsman, a superb artist, and more—his vision is original and strong.” —George Lucas


That Winter

That Winter

Author: Pamela Gillilan

Publisher: Bloodaxe Books

Published: 1986

Total Pages: 80

ISBN-13:

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Pamela Gillilan was born in London in 1918, married in 1948 and moved to Cornwall in 1951. When she sat down to write her poem Come Away after the death of her husband David, she had written no poems for a quarter of a century. Then came a sequence of incredibly moving elegies. Other poems followed, and two years after starting to write again, she won the Cheltenham Festival poetry competition. Her first collection That Winter (Bloodaxe, 1986) was shortlisted for the Commonwealth Poetry Prize.


The Annenbergs

The Annenbergs

Author: John E. Cooney

Publisher: Simon & Schuster

Published: 1982

Total Pages: 456

ISBN-13:

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"This is the colorful and dramatic biography of two of America's most controversial entrepreneurs: Moses Louis Annenberg, 'the racing wire king, ' who built his fortune in racketeering, invested it in publishing, and lost much of it in the biggest tax evasion case in United States history; and his son, Walter, launcher of TV Guide and Seventeen magazines and former ambassador to Great Britain."--Jacket.