High-Hanging Fruit
High-Hanging Fruit

Author: Mark Rampolla

Publisher: Penguin

Published: 2016-07-19

Total Pages: 242

ISBN-13: 0399562141

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Grabbing the low-hanging fruit is no longer acceptable. ZICO Coconut Water founder Mark Rampolla argues that when you choose to reach higher, you can build an incredible business, be profitable, and maybe even change the world. In 2004, Mark Rampolla was successful by most standards. There was just one problem: He wasn’t inspired in his job and believed he had something more to contribute to the world. When he asked himself, "What do I have to offer that will improve the world?" Rampolla realized that his big idea was hanging right overhead. From his time living in Central America, he and his family came to love drinking coconut water, just like the locals. But no one was really selling coconut water in the United States. So Rampolla chased a very ambitious goal: introducing coconut water to the American beverage market dominated by a few big players. He wasn’t just starting a business; he was creating a whole new industry. ZICO Coconut Water brought a healthy beverage alternative to American consumers while also helping developing-world growers and suppliers profit from this resource. It was a win-win-win—good for Rampolla, his customers, and the world. So good, in fact, that in 2013 the Coca-Cola Company purchased ZICO and is scaling the brand around the globe. Rampolla wrote High-Hanging Fruit for others who want to succeed because of, not in spite of, their values. This book is for people who believe that it’s their duty to reach higher than just the bottom line to build businesses driven by passion, purpose, and integrity. Above all, it’s a call to arms for a new generation of entrepreneurs who want to disrupt the old model and do good by doing business.

Low Hanging Fruit and Highly Placed Vegetables
Low Hanging Fruit and Highly Placed Vegetables

Author: Tom Fehlman

Publisher: AuthorHouse

Published: 2011-11-04

Total Pages: 135

ISBN-13: 1463448139

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Low Hanging Fruit-Highly Placed Vegetables describes whats wrong with modern leadership practices and philosophies and what needs to be done to get them right. Written as a critical, edgy but humorous critique and commentary on popular practices, assumptions and programs of modern day management. this book gets existing managers to rethink their approaches, and new managers to know what pitfalls to avoid.

Low-Hanging Fruit
Low-Hanging Fruit

Author: Jeremy Eden

Publisher: John Wiley & Sons

Published: 2014-03-03

Total Pages: 224

ISBN-13: 1118857925

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A straightforward, valuable guide to reduce effort and raise profits Step inside any organization, even a very successful one, and you’ll probably find a lot of waste if you know where to look. From providing a feature that consumers don’t care about to exhausting efforts on tasks that only require adequate attention, there are countless areas where resources go down the drain. In Low-Hanging Fruit, Jeremy Eden and Terri Long provide seventy-seven of their most effective techniques for improvement, each drawn from their success working with major companies. For more than twenty years, Jeremy Eden and Terri Long have helped companies of all sizes make millions by harvesting their low-hanging fruit. In this practical guide, Eden and Long share valuable, refreshing insights in entertaining chapters that get straight to the point. This book shows you how to smoothly shift your approach, your priorities, and your mindset to reveal the hidden potential in your organization. Whether you are a member of a small team or a global executive, you will learn how to identify and solve hidden problems, improve productivity, and increase profits. Many people don’t realize that there are dozens of quick, easy, and affordable ways to make things better. Don’t buy into the myth that only some people have creative ideas. Typically, the people closest to the work (from the factory floor to the C-Suite) and the people closest to the customer know the best ways to improve business. We can pluck this “low-hanging fruit” every day to save time and money right away. Need to grow your company’s earnings but don’t know where to find the low-hanging fruit? The answer is right in front of you, but harvesting it takes skill. Eden and Long show you seventy-seven clever ways to discover possibilities and make meaningful changes. Low-Hanging Fruit shows you how to easily improve your job satisfaction, your team’s performance, and your company’s earnings.

Summary of Mark Rampolla's High-Hanging Fruit
Summary of Mark Rampolla's High-Hanging Fruit

Author: Everest Media,

Publisher: Everest Media LLC

Published: 2022-05-15T22:59:00Z

Total Pages: 36

ISBN-13:

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Please note: This is a companion version & not the original book. Sample Book Insights: #1 I took Maura and Ciara to the beach house that would be our refuge for the day. We were ten minutes from the house, but Maura was sick, so we stopped to get some water coconuts. Within an hour, our friends were poolside. #2 I began to think about what I wanted to do next. I loved working for IP, but I was beginning to think about what I wanted to do next. I thought about going back to the Peace Corps and taking over for Don when he retired, or maybe finding something at CRS. #3 I struggled with how to reconcile the two worlds of business and social activism. I wanted to be a young master of the universe, but I was also pulled toward my family's value of social activism and a desire to give something back to the world. #4 My journey from Peace Corps volunteer to corporate executive to becoming an entrepreneur was fundamentally motivated and guided by the pursuit of something higher. It was about more than money, conventional success.

The Great Stagnation
The Great Stagnation

Author: Tyler Cowen

Publisher: Penguin

Published: 2011-01-25

Total Pages: 98

ISBN-13: 1101502258

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Tyler Cowen’s controversial New York Times bestseller—the book heard round the world that ignited a firestorm of debate and redefined the nature of America’s economic malaise. America has been through the biggest financial crisis since the great Depression, unemployment numbers are frightening, media wages have been flat since the 1970s, and it is common to expect that things will get worse before they get better. Certainly, the multidecade stagnation is not yet over. How will we get out of this mess? One political party tries to increase government spending even when we have no good plan for paying for ballooning programs like Medicare and Social Security. The other party seems to think tax cuts will raise revenue and has a record of creating bigger fiscal disasters that the first. Where does this madness come from? As Cowen argues, our economy has enjoyed low-hanging fruit since the seventeenth century: free land, immigrant labor, and powerful new technologies. But during the last forty years, the low-hanging fruit started disappearing, and we started pretending it was still there. We have failed to recognize that we are at a technological plateau. The fruit trees are barer than we want to believe. That's it. That is what has gone wrong and that is why our politics is crazy. In The Great Stagnation, Cowen reveals the underlying causes of our past prosperity and how we will generate it again. This is a passionate call for a new respect of scientific innovations that benefit not only the powerful elites, but humanity as a whole.

High-Hanging Fruit
High-Hanging Fruit

Author: Mark Rampolla

Publisher: Penguin

Published: 2016

Total Pages: 242

ISBN-13: 0399562125

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"So often in business, we're encouraged to go after the low-handing fruit. But when you choose to reach higher, you can build an incredible business, make money, and maybe even change the world. Rampolla wrote High-Hanging Fruit for others who want to succeed because of, not in spite of, their values. This book is for people who believe that it's their duty to reach higher than just the bottom line to build businesses driven by passion, purpose, and integrity. Above all, it's a call to arms for a new generation of entrepreneurs who want to disrupt the old model and do good by doing business."--

Bad Fruit
Bad Fruit

Author: Ella King

Publisher: Astra Publishing House

Published: 2022-08-23

Total Pages: 274

ISBN-13: 1662601492

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“[A] blistering psychological thriller.” —The New York Times Book Review "A compelling debut that fizzes with tension from start to finish, blending the subtle erudition of literary fiction with the drama and suspense of the very best thrillers. Masterful in its evocation of the complexity of mother-daughter relationships, this is a darkly fascinating, tightly plotted narrative from a writer to watch." —Harper’s Bazaar (UK) Just graduated from high school and waiting to start college at Oxford, Lily lives under the scrutiny of her volatile Singaporean mother, May, and is unable to find kinship with her elusive British father, Charlie. When May suspects that Charlie is having an affair, there’s only one thing that calms May down: a glass of perfectly spoiled orange juice served by Lily, who must always taste it first to make sure it's just right. As her mother becomes increasingly unhinged, Lily starts to have flashbacks that she knows aren’t her own. Over a sweltering London summer, all semblance of civility and propriety is lost, as Lily begins to unravel the harrowing history that has always cast a shadow on her mother. The horrifying secrets she uncovers will shake her family to its core, culminating in a shattering revelation that will finally set Lily free. Beautiful and shocking, Bad Fruit is as compulsive as it is thought-provoking, as nuanced as it is explosive. A masterful exploration of mothers and daughters, inherited trauma and the race to break its devastating cycle, Bad Fruit will leave readers breathlessly questioning their own notions of femininity, race and redemption.

To Repair the World
To Repair the World

Author: Paul Farmer

Publisher: University of California Press

Published: 2019-11-19

Total Pages: 296

ISBN-13: 0520321154

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Doctor and social activist Paul Farmer shares a collection of charismatic short speeches that aims to inspire the next generation. One of the most passionate and influential voices for global health equity and social justice, Farmer encourages young people to tackle the greatest challenges of our times. Engaging, often humorous, and always inspiring, these speeches bring to light the brilliance and force of Farmer’s vision in a single, accessible volume. A must-read for graduates, students, and everyone seeking to help bend the arc of history toward justice, To Repair the World: challenges readers to counter failures of imagination that keep billions of people without access to health care, safe drinking water, decent schools, and other basic human rights champions the power of partnership against global poverty, climate change, and other pressing problems today overturns common assumptions about health disparities around the globe by considering the large-scale social forces that determine who gets sick and who has access to health care discusses how hope, solidarity, faith, and hardbitten analysis have animated Farmer’s service to the poor in Haiti, Peru, Rwanda, Russia, and elsewhere leaves the reader with an uplifting vision: that with creativity, passion, teamwork, and determination, the next generations can make the world a safer and more humane place.

Undisruptable
Undisruptable

Author: Ian Whitworth

Publisher: Penguin Group Australia

Published: 2021-06-16

Total Pages: 256

ISBN-13: 1760145564

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Ian Whitworth built national companies from nothing. Coronavirus hammered some of them flat. Yet he’s fine with that. Because when the chaos is swirling and shit is getting real, there’s opportunity. Now is the time to put yourself in control – where no boss or virus can take you down. So many talented people want to give it a shot, yet they’re held back by the big business myths. But success is simpler than your crusty CEO wants you to think. Ian built his businesses on simple rules, Year 6 maths, basic decency and no jargon. It generated profits that made the bank people say: ‘We’ve never seen anything like this before.’ Ian’s advice is so readable that many of his readers have no interest in commerce, they just like his dry humour and guidance on living a better life. He takes you step-by-step through the whole entrepreneur experience, from the day you open the doors through to when you pay others to run the place for you. There are 60 short and often surprising chapters in the trademark style of his popular 'Motivation for Sceptics' blog, from ‘Your Success Goals Are Built on Lies’ to ‘Business Whack-A-Mole Skills’ and ‘Remote Work Sucks Unless You're Old’. Whether you’re running your own business, leading someone else’s or freelancing, Undisruptable is the only handbook you need. And one you’ll actually enjoy reading to the end.

Rubies in the Orchard
Rubies in the Orchard

Author: Lynda Resnick

Publisher: Crown Currency

Published: 2009-02-17

Total Pages: 226

ISBN-13: 0385529422

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NATIONAL BESTSELLER POM Wonderful. FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell "ice sculptures to Eskimos." But her brilliant ideas aren't simply the result of random inspiration; they're the products of a systematic approach to marketing that any company -- large or small -- can adapt to achieve success. In RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them. Resnick believes that every company can find "rubies" in its orchard, elements of intrinsic value that consumers will desire. Here, she shows how every successful marketing campaign begins with uncovering these hidden gems, and communicating their value honestly and transparently to the consumer. Through Resnick's behind-the-scenes narrative, we learn the secrets of her extraordinary successes, including: POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit; and FIJI Water, a fledgling brand she transformed into the #1 premium bottled water in America, with sales that have increased 300% since 2004. A born marketer, Resnick shares tales from a remarkable life, from opening her own ad agency at age 19 to the time she famously overpaid for Jackie Kennedy's pearls at auction, then transformed her "mistake" into tens of millions in sales for the Franklin Mint. Here for the first time, Resnick reveals her systematic approach to breaking through marketplace clutter and consumer cynicism, and creating blockbuster brands with true staying power.