Entertainment-Education and Social Change

Entertainment-Education and Social Change

Author: Arvind Singhal

Publisher: Routledge

Published: 2003-12-08

Total Pages: 541

ISBN-13: 1135624550

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Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations. Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.


Dictionary of Video and Television Technology

Dictionary of Video and Television Technology

Author: Keith Jack

Publisher: Gulf Professional Publishing

Published: 2002-09-11

Total Pages: 350

ISBN-13: 9781878707994

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This work provides comprehensive and contemporary information on the essential concepts and terms in video and television, including coverage of test and measurement proceedures.


Studio Television Production and Directing

Studio Television Production and Directing

Author: Andrew Utterback

Publisher: CRC Press

Published: 2015-09-25

Total Pages: 215

ISBN-13: 1317680332

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Master the fundamentals of studio production procedure and become an effective leader on set. Gain fluency in essential studio terms and technology and acquire the skills you need to make it in the industry. Elegant, accessible, and to the point, the second edition of Andrew H. Utterback’s Studio Television Production and Directing is your back-to-the-basics guide to studio-based lighting, set design, camera operations, floor direction, technical direction, audio capture, graphics, prompting, and assistant directing. Whether you are an established studio professional or a student looking to enter the field, this book provides you with the technical expertise you need to successfully coordinate live or taped studio television in the digital age. This new edition has been updated to include: A UK/Euro focused appendix, enhancing the book’s accessibility to students and professionals of television production around the world An advanced discussion of the job of the Director and the Command Cue Language Fresh discussion of tapeless protocols in the control room, Media Object Server newsroom control software (iNews), editing systems, switcher embedded image store, and DPM (DVE) Brand new sections on UHDTV (4K), set design, lighting design, microphones, multiviewers, media asset management, clip-servers, and the use of 2D and 3D animation Expanded coverage of clip types used in ENG and video journalism (VO, VO/SOT, and PKG) An all new companion website (www.focalpress.com/cw/utterback) with pre-recorded lectures by the author, sample video clips, an expanded full color image archive, vocabulary flashcards, and more Note: the companion website is still under development, but in the meantime the author's filmed lectures are all freely available on Youtube: https://www.youtube.com/channel/UCRp_aSpO0y8cDqLjFGZ2s9A


Hands-On Social Marketing

Hands-On Social Marketing

Author: Nedra Kline Weinreich

Publisher: SAGE

Published: 1999-06-14

Total Pages: 302

ISBN-13: 9780761908678

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This book demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It will be indispensable to practitioners in the fields of public health, social services, and health care communications.


The American Television Industry

The American Television Industry

Author: Michael Curtin

Publisher: Bloomsbury Publishing

Published: 2017-11-07

Total Pages: 207

ISBN-13: 1844575756

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The American Television Industry offers a concise and accessible introduction to TV production, programming, advertising, and distribution in the United States. The authors outline how programs are made and marketed, and furthermore provide an insightful overview of key players, practices, and future trends.