Exploring the impact of the rise of digital media over the last few decades, this timely Handbook highlights the major role it plays in preserving and protecting heritage as well as its ability to promote and support sustainable tourism at heritage sites. Particularly relevant at this time due to the diffusion of smartphones and use of social media, chapters look at the experience and expectation of being ‘always on’, and how this interacts with heritage and tourism.
Exploring the impact of the rise of digital media over the last few decades, this timely Handbook highlights the major role it plays in preserving and protecting heritage as well as its ability to promote and support sustainable tourism at heritage sites. Particularly relevant at this time due to the diffusion of smartphones and use of social media, chapters look at the experience and expectation of being 'always on', and how this interacts with heritage and tourism. Interdisciplinary contributions from leading scholars analyse how heritage and cultural destinations can benefit from digital media providing a range of relevant services and experiences, which can increase access to information for people participating in and visiting heritage sites. With critical overview chapters introducing and synthesizing connected topics in the Handbook, it further offers insights on how digital media can improve the experiences of visitors, connect both residents and visitors to heritage sites, remove barriers among actors in the field of heritage and tourism, and educate relevant stakeholders. Utilizing critical case studies throughout the text, this Handbook will be an invigorating read for social and cultural geography scholars as well as those focusing more specifically on digital media, heritage and tourism. Practitioners and policy makers working in heritage and tourism will find advice to integrate digital media into their actions.
This handbook presents cutting-edge and global insights on sustainable heritage, engaging with ideas such as data science in heritage, climate change and environmental challenges, indigenous heritage, contested heritage and resilience. It does so across a diverse range of global heritage sites. Organized into six themed parts, the handbook offers cross-disciplinary perspectives on the latest theory, research and practice. Thirty-five chapters offer insights from leading scholars and practitioners in the field as well as early career researchers. This book fills a lacuna in the literature by offering scientific approaches to sustainable heritage, as well as multicultural perspectives by exploring sustainable heritage in a range of different geographical contexts and scales. The themes covered revolve around heritage values and heritage risk; participatory approaches to heritage; dissonant heritage; socio-environmental challenges to heritage; sustainable heritage-led transformation and new cross-disciplinary methods for heritage research. This book will be an invaluable resource for students and scholars in heritage studies, archaeology, museum studies, cultural studies, architecture, landscape, urban design, planning, geography and tourism.
Zusammenfassung: This proceedings book explores future prospects of cultural, heritage, and religious tourism and how it can impact the socioeconomic complexity of a community and future developments. It includes chapters on contemporary digital age pilgrimage, digital interpretation as a management strategy, tourism in the era of digital communication, and the role of social media in conserving intangible cultural heritage. This book focuses on policies and mechanisms for heritage preservation. It includes cultural heritage tourism management, how the digitalization of data has impacted and further developed tourism, World Heritage classification in urban tourism destinations, cultural tourism products, and experiences. Moreover, it discusses the sustainable environment and geography in tourism. It covers topics such as ecotourism and rural sustainable development, heritage in socioeconomic sustainable development, and tourists' perceptions of tourism. Another part of the book explores the social and economic impacts of tourism. It includes chapters on cycling tourism along the Elbe, residents' perceptions of the socioeconomic benefits of restaurants, architecture of historical mosques, tourism as a driver of soft power, tourists' perceptions of service quality, tourism during the Covid-19 pandemic, gastronomic narratives in tourism, and residents' perceptions of festivals. Also, it pinpoints the focus on user interaction-based development. It includes chapters on the role of community-led initiatives in heritage revitalization and addressing connectivity issues between historical and natural touristic heritage sites. These research papers provide valuable insights into the multidimensional nature of cultural sustainable tourism, covering a wide range of topics and offering diverse perspectives on its development, management, and impact
Heritage tourism has become an increasingly significant component of the global tourism industry, particularly in countries striving to diversify away from sea, sand and sun. This growth has had profound influences on the presentation and representation of both tangible and intangible heritage within tourism context. The concept of heritage continues to evolve with its fast-changing political, economic and socio-cultural surroundings. Therefore it is essential that heritage tourism engages with the new form of globalised communities and societies, which have become more assimilated to each other but yet strive to sustain their own distinctive locality. This book aims to offer a thorough critical examination and systematic evaluation of the unique dynamics of heritage and tourism development from both social sciences and management perspectives. It incorporates both global and local perspectives in theorising and managing heritage tourism. While focusing on reviewing and analysing key academic concepts and debates including authenticity, commodification, globalisation and heritage interpretation, this book also discusses and evaluates topical issues such as sustainable development, marketing strategies and digital technologies including social media. It theoretically locates heritage discourses in the analysis of heritage tourism development and management drawing on various perspectives, from tourism, heritage studies, sociology, anthropology, politics and geography to management and marketing studies. Including case studies of topical concerns, controversies and challenges it will encourage readers to develop a new and insightful understanding of the dialectical relationship between heritage and tourism development. This book is essential reading for students studying tourism, heritage studies, cultural studies as well as related disciplines.
Fashion is an integral part of popular culture, closely intertwined with tales, magazines, photography, cinema, television, music and sports...up to the emergence of dedicated exhibitions and museums. Fashion is undergoing a major digital transformation: garments and apparels are presented and sold online, and fashion trends and styles are launched, discussed and negotiated mainly in the digital arena. While going well beyond national and linguistic borders, digital fashion communication requires further cultural sensitivity: otherwise, it might ignite inter-cultural misunderstandings and communication crises. This book presents the recent transformation of fashion from being a Cinderella to becoming a major cultural attractor and academic research subject, as well as the implications of its digital transformation. Through several cases, it documents intercultural communication crises and provides strategies to interpret and prevent them.
Fashion and tourism have common structures and similarities on many fronts. Both phenomena and their operations have been through their ‘mass’ cycles, currently seeking alternative ways of expression and development. Both industries are also important business sectors globally.
Heritage and landscape education is crucial to training young people in active and responsible citizenship, protection of the public assets, appreciation of the cultural diversity and intergenerational dialogue. Therefore, it cannot be limited to sporadic experiences and on outstanding heritage and contexts but must be transdisciplinary, inclusive and practicable everywhere. This book relates the research and action project “Scuola Attiva Risorse” (ScAR), winner of the Polisocial Award that recognizes research for social purposes at the Politecnico di Milano. The text describes an experimental and innovative action delivered within the fragile context of the urban peripheries. This participatory process involved schools, universities, cultural institutions, administrations and private actors in interpreting and enhancing the “hidden” cultural heritage in Milan’s fringe neighbourhoods.
This book summarizes work being undertaken within the School Activates Resources—stitching the lost heritage of the suburbs (ScAR) project, which addressed cultural heritage in a broad sense, as a system of values identified by the populations and in constant evolution. This tangible and intangible heritage fuels the promotion of intergenerational and intercultural dialogue and represents an opportunity for resilient social and territorial development. The book ponders the experience gained and the points of view of the different disciplines involved, examines issues such as children and youth participation in civil life or education in cultural heritage and landscape, and presents real-world experiences of heritage education in everyday landscape in difficult contexts and/or concerning poorly recognized and valued cultural heritage.
An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.
