Handbook on Electronic Commerce
Author: Michael Shaw
Publisher: Springer Science & Business Media
Published: 2012-12-06
Total Pages: 714
ISBN-13: 364258327X
DOWNLOAD EBOOKThe new digital economy has pronounced implications for corporate strategy, marketing, operations, information systems, customer service, global supply-chain management, and product distribution. This handbook examines most aspects of electronic commerce, including electronic storefronts, online business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models. An indispensable reference for professionals in e-commerce and Internet business.