The Handbook of Terminology Management is a unique work designed to meet the practical needs of terminologists, translators, lexicographers, subject specialists (e.g., engineers, medical professionals, etc.), standardizers and others who have to solve terminological problems in their daily work.In more than 900 pages, the Handbook brings together contributions from approximately 50 expert authorities in the field. The Handbook covers a broad range of topics integrated from an international perspective and treats such fundamental issues as: practical methods of terminology management; creation and use of terminological tools (terminology databases, on-line dictionaries, etc.); terminological applications.The high level of expertise provided by the contributors, combined with the wide range of perspectives they represent, results in a thorough coverage of all facets of a burgeoning field. The lay-out of the Handbook is specially designed for quick and for cross reference, with hypertext and an extensive index.See also "Handbook of Terminology Management" set (volumes 1 and 2).
The Handbook of Terminology Management is a unique work designed to meet the practical needs of terminologists, translators, lexicographers, subject specialists (e.g., engineers, medical professionals, etc.), standardizers and others who have to solve terminological problems in their daily work. In more than 900 pages, the Handbook brings together contributions from approximately 50 expert authorities in the field. The Handbook covers a broad range of topics integrated from an international perspective and treats such fundamental issues as: practical methods of terminology management; creation and use of terminological tools (terminology databases, on-line dictionaries, etc.); terminological applications. The high level of expertise provided by the contributors, combined with the wide range of perspectives they represent, results in a thorough coverage of all facets of a burgeoning field. The lay-out of the Handbook is specially designed for quick and for cross reference, with hypertext and an extensive index. See also Handbook of Terminology Management set (volumes 1 and 2).
The Handbook of Terminology Management is a unique work designed to meet the practical needs of terminologists, translators, lexicographers, subject specialists (e.g., engineers, medical professionals, etc.), standardizers and others who have to solve terminological problems in their daily work.In more than 900 pages, the Handbook brings together contributions from approximately 50 expert authorities in the field. The Handbook covers a broad range of topics integrated from an international perspective and treats such fundamental issues as: practical methods of terminology management; creation and use of terminological tools (terminology databases, on-line dictionaries, etc.); terminological applications.The high level of expertise provided by the contributors, combined with the wide range of perspectives they represent, results in a thorough coverage of all facets of a burgeoning field. The lay-out of the Handbook is specially designed for quick and for cross reference, with hypertext and an extensive index.See also "Handbook of Terminology Management" set (volumes 1 and 2).
Terminology has started to explore unbeaten paths since Wüster, and has nowadays grown into a multi-facetted science, which seems to have reached adulthood, thanks to integrating multiple contributions not only from different linguistic schools, including computer, corpus, variational, socio-cognitive and socio-communicative linguistics, and frame-based semantics, but also from engineering and formal language developers. In this ever changing and diverse context, Terminology offers a wide range of opportunities ranging from standardized and prescriptive to prototype and user-based approaches. At this point of its road map, Terminology can nowadays claim to offer user-based and user-oriented, hence user-friendly, approaches to terminological phenomenona, when searching, extracting and analysing relevant terminology in online corpora, when building term bases that contribute to efficient communication among domain experts in languages for special purposes, or even when proposing terms and definitions formed on the basis of a generally agreed consensus in international standard bodies. Terminology is now ready to advance further, thanks to the integration of meaning description taking into account dynamic natural language phenomena, and of consensus-based terminology management in order to help experts communicate in their domain-specific languages. In this Handbook of Terminology (HoT), the symbiosis of Terminology with Linguistics allows a mature and multi-dimensional reflection on terminological phenomena, which will eventually generate future applications which have not been tested yet in natural language. The HoT aims at disseminating knowledge about terminology (management) and at providing easy access to a large range of topics, traditions, best practices, and methods to a broad audience: students, researchers, professionals and lecturers in Terminology, scholars and experts from other disciplines (among which linguistics, life sciences, metrology, chemistry, law studies, machine engineering, and actually any expert domain). In addition, the HoT addresses any of those with a professional or personal interest in (multilingual) terminology, translation, interpreting, localization, editing, etc., such as communication specialists, translators, scientists, editors, public servants, brand managers, engineers, (intercultural) organization specialists, and experts in any field. Moreover, the HoT offers added value, in that it is the first handbook with this scope in Terminology which has both a print edition (also available as a PDF e-book) and an online version. For access to the Handbook of Terminology Online, please visit ahref="HTTP: DESIGNTIMESP="27189" www.benjamins.com online hot ?http://www.benjamins.com/online/hot//a . The HoT is linked to the Handbook of Translation Studies, not in the least because of its interdisciplinary approaches, but also because of the inevitable intertwining between translation and terminology. All chapters are written by specialists in the different subfields and are peer-reviewed.
The Handbook of Terminology Management is a unique work designed to meet the practical needs of terminologists, translators, lexicographers, subject specialists (e.g., engineers, medical professionals, etc.), standardizers and others who have to solve terminological problems in their daily work. In more than 900 pages, the Handbook brings together contributions from approximately 50 expert authorities in the field. The Handbook covers a broad range of topics integrated from an international perspective and treats such fundamental issues as: practical methods of terminology management; creation and use of terminological tools (terminology databases, on-line dictionaries, etc.); terminological applications. The high level of expertise provided by the contributors, combined with the wide range of perspectives they represent, results in a thorough coverage of all facets of a burgeoning field. The lay-out of the Handbook is specially designed for quick and for cross reference, with hypertext and an extensive index. See also Handbook of Terminology Management set (volumes 1 and 2).
Annotation The Handbook of Terminology Management is a unique work designed to meet the practical needs of terminologists, translators, lexicographers, subject specialists (e.g., engineers, medical professionals, etc.), standardizers and others who have to solve terminological problems in their daily work. In more than 900 pages, the Handbook brings together contributions from approximately 50 expert authorities in the field. The Handbook covers a broad range of topics integrated from an international perspective and treats such fundamental issues as: practical methods of terminology management; creation and use of terminological tools (terminology databases, on-line dictionaries, etc.); terminological applications. The high level of expertise provided by the contributors, combined with the wide range of perspectives they represent, results in a thorough coverage of all facets of a burgeoning field. The lay-out of the Handbook is specially designed for quick and for cross reference, with hypertext and an extensive index. See also Handbook of Terminology Management set (volumes 1 and 2).
Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts. Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.
This book, with a focus on English and Polish, is a study of surveying terminology, which may be considered as an under-researched area when compared to legal, medical or business terminologies. It examines differences between terms and concepts in the two languages. The purpose of the book is three-fold: firstly, to investigate how surveying terms are created and how they are named in English and Polish; secondly, to analyse concept systems of the two languages with respect to surveying terminology; and thirdly, to indicate the areas of surveying in which terminological and conceptual differences occur, the factors that trigger them and translation strategies which are used to solve them. The book offers a systematic, corpus-based approach to terminology. Data for analyses come from the English and Polish surveying corpora compiled specifically for this project. The author of the book attempts to provide a wide picture of surveying terminology by looking at problems that diversified groups of users may identify. The book is directed towards terminologists and lexicographers, for whom it provides a set of guidelines on how to enrich the content of surveying dictionaries, translators and technical writers, who may find information on how to deal with conceptual mismatches, and to specialists in the surveying field, who are interested in finding equivalents for problematic terms.
