Handbook of Research on Effective Marketing in Contemporary Globalism
Handbook of Research on Effective Marketing in Contemporary Globalism

Author: Christiansen, Bryan

Publisher: IGI Global

Published: 2014-06-30

Total Pages: 491

ISBN-13: 1466662212

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The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication's importance to scholar-practitioners, business executives, and undergraduate/graduate students.

Handbook of Research on Effective Marketing in Contemporary Globalism
Handbook of Research on Effective Marketing in Contemporary Globalism

Author:

Publisher:

Published: 2014

Total Pages: 463

ISBN-13: 9781466662230

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This book provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition, presenting intensified globalization scenarios, shifting demographics, and rapid innovations in technology and productivity

Handbook of Research on Effective Advertising Strategies in the Social Media Age
Handbook of Research on Effective Advertising Strategies in the Social Media Age

Author: Ta?k?ran, Nurdan Öncel

Publisher: IGI Global

Published: 2015-02-28

Total Pages: 539

ISBN-13: 1466681268

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Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.

Handbook of Research on Race, Gender, and the Fight for Equality
Handbook of Research on Race, Gender, and the Fight for Equality

Author: Prescott, Julie

Publisher: IGI Global

Published: 2016-03-31

Total Pages: 777

ISBN-13: 1522500480

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Diversity in the workforce can be attributed to both a popular, cultural shift and legislative intervention. Despite these forces, discrimination endures in all aspects of Western society from education to employment. Unequal pay and opportunities for promotion are symptoms of a systematic discrimination of individuals based on race and gender. The Handbook of Research on Race, Gender, and the Fight for Equality provides a critical look at race, gender, and modern day discrimination. Focusing on workplace and educational dynamics, the research found within this book addresses equal opportunity and diversity requirements from a myriad of perspectives. This book is an essential reference source for professionals and researchers working in equality as well as managers and those in leadership roles.

Handbook of Research on Managing and Influencing Consumer Behavior
Handbook of Research on Managing and Influencing Consumer Behavior

Author: Kaufmann, Hans-Ruediger

Publisher: IGI Global

Published: 2014-10-31

Total Pages: 764

ISBN-13: 1466665483

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In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.

Advanced Mobile Technologies for Secure Transaction Processing: Emerging Research and Opportunities
Advanced Mobile Technologies for Secure Transaction Processing: Emerging Research and Opportunities

Author: Kumar, Raghvendra

Publisher: IGI Global

Published: 2017-08-11

Total Pages: 189

ISBN-13: 1522527605

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The development of mobile applications has created numerous opportunities across different industries. With these advances, the management of data has been optimized to allow a broader scope of potential uses. Advanced Mobile Technologies for Secure Transaction Processing: Emerging Research and Opportunities is an innovative reference source for the latest academic material on the application of mobile computing for secure payment transactions. Highlighting a range of relevant topics such as information security, electronic money, and online banking, this book is ideally designed for professionals, researchers, practitioners, students, and professionals interested in novel perspectives on mobile technologies and data management.

Strategic Marketing in Fragile Economic Conditions
Strategic Marketing in Fragile Economic Conditions

Author: Samanta, Irene

Publisher: IGI Global

Published: 2014-06-30

Total Pages: 344

ISBN-13: 1466662336

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"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher.

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities
Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities

Author: Bowen, Gordon

Publisher: IGI Global

Published: 2014-10-31

Total Pages: 428

ISBN-13: 1466665963

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For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today’s business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.

Handbook of Research on Global Hospitality and Tourism Management
Handbook of Research on Global Hospitality and Tourism Management

Author: Camillo, Angelo A.

Publisher: IGI Global

Published: 2015-08-17

Total Pages: 654

ISBN-13: 1466686073

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The tourism industry is a multi-billion dollar enterprise, with more people from all cultures and nationalities choosing to spend their leisure time traveling and visiting new locations. To exploit this burgeoning market, tourism agencies must carefully consider the desires and goals of travelers from around the world. The Handbook of Research on Global Hospitality and Tourism Management contributes to the body of knowledge on travel and tourism by presenting a global view of the hospitality industry, including theoretical research into industry trends as well as case studies from around the world. This handbook provides travel agents, owner-operators, and students and researchers in the hospitality industry with the latest research, findings, and developments in the field. Within this handbook of cutting-edge research, readers will find chapters and cases on topics such as travel and tourism in a global economy; local, glocal, and international hospitality; challenges in environmental management; cultural cuisine; and destination management, among others.