Handbook of Research on Decision-Making Techniques in Financial Marketing

Handbook of Research on Decision-Making Techniques in Financial Marketing

Author: Dinçer, Hasan

Publisher: IGI Global

Published: 2019-12-27

Total Pages: 646

ISBN-13: 1799825604

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Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a marketing discipline can help to better understand internal management processes and compete in today’s market. The Handbook of Research on Decision-Making Techniques in Financial Marketing is a collection of innovative research that integrates financial and marketing functions to make better sense of the workplace environment and business-related challenges. Different financial challenges are taken into consideration while many of them are based on marketing theories such as agency theory, product life cycle, and optimal consumer experience. While highlighting topics including behavioral financing, corporate ethics, and Islamic banking, this book is ideally designed for financiers, marketers, financial analysts, marketing strategists, researchers, policymakers, government officials, academicians, students, and industry professionals.


Marketing Decision Making and the Management of Pricing

Marketing Decision Making and the Management of Pricing

Author: Rajagopal

Publisher: IGI Global

Published: 2013-05-31

Total Pages: 274

ISBN-13: 1466640952

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"This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.


Handbook of the Fundamentals of Financial Decision Making

Handbook of the Fundamentals of Financial Decision Making

Author: Leonard C. MacLean

Publisher: World Scientific

Published: 2013

Total Pages: 941

ISBN-13: 9814417351

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This handbook in two parts covers key topics of the theory of financial decision making. Some of the papers discuss real applications or case studies as well. There are a number of new papers that have never been published before especially in Part II.Part I is concerned with Decision Making Under Uncertainty. This includes subsections on Arbitrage, Utility Theory, Risk Aversion and Static Portfolio Theory, and Stochastic Dominance. Part II is concerned with Dynamic Modeling that is the transition for static decision making to multiperiod decision making. The analysis starts with Risk Measures and then discusses Dynamic Portfolio Theory, Tactical Asset Allocation and Asset-Liability Management Using Utility and Goal Based Consumption-Investment Decision Models.A comprehensive set of problems both computational and review and mind expanding with many unsolved problems are in an accompanying problems book. The handbook plus the book of problems form a very strong set of materials for PhD and Masters courses both as the main or as supplementary text in finance theory, financial decision making and portfolio theory. For researchers, it is a valuable resource being an up to date treatment of topics in the classic books on these topics by Johnathan Ingersoll in 1988, and William Ziemba and Raymond Vickson in 1975 (updated 2 nd edition published in 2006).


Handbook of Research on Recent Perspectives on Management, International Trade, and Logistics

Handbook of Research on Recent Perspectives on Management, International Trade, and Logistics

Author: Aytekin, Güner Koç

Publisher: IGI Global

Published: 2021-01-29

Total Pages: 490

ISBN-13: 179985888X

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In this era of globalization, entrepreneurship and its implications on international trade and supply chain management are becoming more critical. In today’s change-oriented and complex business environment, both entrepreneurs and managers need to keep up with the latest developments around them. With the help of globalization, it is getting more attractive for entrepreneurs to generate innovative ideas to run business both nationally and internationally. Competitive advantages and the key for sustainable growth for globally founded institutions lies behind effective supply chain management originating from a single idea about establishing a company and the process to the end goal of reaching consumers. This focus on entrepreneurship, business, and supply chain comes at a time when rapid technological advances are continually being made. The Handbook of Research on Recent Perspectives on Management, International Trade, and Logistics reveals the latest data based on research on the issues of entrepreneurship, innovation, contemporary management techniques, and global supply chain management. Chapters include topics such as the effective management of the supply chain, supply chain modeling, e-business solutions, digitalizing the supply chain process, e-business applications, and more. This book is ideal for managers, executives, supply chain specialists, entrepreneurs, business professionals, researchers, academicians, and students interested in the latest findings in international trade, management, logistics, and business.


Handbook of Research on Sustainable Supply Chain Management for the Global Economy

Handbook of Research on Sustainable Supply Chain Management for the Global Economy

Author: Akkucuk, Ulas

Publisher: IGI Global

Published: 2020-06-26

Total Pages: 409

ISBN-13: 1799846024

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Many fields are beginning to implement developing practices that prove to be more efficient and environmentally friendly compared to traditional practices. This holds true for the realm of business, as organizations are redesigning their operations through the incorporation of sustainable methods. Research is needed on the specific techniques companies are using to promote efficiency and improved effectiveness using sustainability. Handbook of Research on Sustainable Supply Chain Management for the Global Economy is an essential reference source that discusses the incorporation of sustainability in various facets of business management. Featuring research on topics such as disruptive logistics, production planning, and renewable energy sources, this book is ideally designed for researchers, practitioners, students, managers, policymakers, academicians, economists, scholars, and educators seeking coverage on sustainable practices in supply chains to ensure a cleaner environment.


Handbook of Research on Promoting Business Process Improvement Through Inventory Control Techniques

Handbook of Research on Promoting Business Process Improvement Through Inventory Control Techniques

Author: Shah, Nita H.

Publisher: IGI Global

Published: 2017-12-22

Total Pages: 672

ISBN-13: 1522532331

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Stock management and control is a critical element to the success and overall financial well-being of an organization. Through the application of innovative practices and technology, businesses are now able to effectively monitor their operations and manage their inventory by evaluating sales patterns and customer preferences. The Handbook of Research on Promoting Business Process Improvement Through Inventory Control Techniques is a critical scholarly resource that examines optimization techniques, data mining concepts, and genetic algorithms to manage inventory control. Featuring coverage on a broad range of topics such as logistics and supply chain management, stochastic inventory modelling, and inventory management in healthcare, this book is geared towards academicians, practitioners, and researchers seeking various research methods to get optimal ordering policy.


Alternative Decision-Making Models for Financial Portfolio Management: Emerging Research and Opportunities

Alternative Decision-Making Models for Financial Portfolio Management: Emerging Research and Opportunities

Author: Spaseski, Narela

Publisher: IGI Global

Published: 2017-08-11

Total Pages: 345

ISBN-13: 1522532609

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Economics is an integral aspect to every successful society, yet basic financial practices have gone unchanged for decades. Analyzing unconventional finance methods can provide new ways to ensure personal financial futures on an individual level, as well as boosting international economies. Alternative Decision-Making Models for Financial Portfolio Management: Emerging Research and Opportunities is an essential reference source that discusses methods and techniques that make financial administration more efficient for professionals in economic fields. Featuring relevant topics such as mean-variance portfolio theory, decision tree analysis, risk protection strategies, and asset-liability management, this publication is ideal for academicians, students, economists, and researchers that would like to stay current on new and innovative methods to transform the financial realm.


Rethinking Decision-Making Strategies and Tools

Rethinking Decision-Making Strategies and Tools

Author: Maria Palazzo

Publisher: Emerald Group Publishing

Published: 2024-02-16

Total Pages: 128

ISBN-13: 1837972060

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Readers will be enabled to compare, contrast and comprehend how the ‘decision making strategies and tools’ from different lenses are delivered in different parts of the world. The text includes an interesting mix of theory, primary research findings, and practice that will appeal to students, academics, and practitioners alike.


Economic, Environmental and Health Consequences of Conservation Capital

Economic, Environmental and Health Consequences of Conservation Capital

Author: Ramesh Chandra Das

Publisher: Springer Nature

Published: 2023-08-26

Total Pages: 344

ISBN-13: 9819941377

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This book tackles the oft ignored role of conservation capital in mainstream discussions in maintaining sustainable development of a country in particular, and the world economy in general. A continuous increase in global temperature trends, climate change, and other related factors has compelled academicians from natural as well as social sciences to reorient classical thought from high growth through large resource extraction, to sustainable growth through lower extraction. This leads one to the important role of generation of conservation capital to satisfy long-term growth and development objectives of economies. This book covers studies on the related issues of conservation capital, environmental crisis, and health impacts from the perspectives of different countries. The highlight is inclusion of some studies on the impact of environmental degradation in relation to COVID 19 pandemic. The book coaxes policy makers to rethink on the optimum use of environmental resources for economic and social activities. The broad coverage of studies included from different regions across the globe ensures that the book finds a wide readership among students and researchers from economics and other social sciences and natural sciences, along with policy makers intent on forming policies leading to a more sustainable growth model.


Tools and Techniques for Economic Decision Analysis

Tools and Techniques for Economic Decision Analysis

Author: Stankovi?, Jelena

Publisher: IGI Global

Published: 2016-10-31

Total Pages: 320

ISBN-13: 1522509607

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The success of any business relies heavily on the evaluation and improvement on current strategies and processes. Such progress can be facilitated by implementing more effective decision-making systems. Tools and Techniques for Economic Decision Analysis provides a thorough overview of decision models and methodologies in the context of business economics. Highlighting a variety of relevant issues on finance, economic policy, and firms and networks, this book is an ideal reference source for managers, professionals, students, and academics interested in emerging developments for decision analysis.