Handbook of green communication and marketing
Author: AA. VV.
Publisher: FrancoAngeli
Published: 2012-11-08T00:00:00+01:00
Total Pages: 259
ISBN-13: 8856856964
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Handbook of Green Information and Communication Systems
Author: Alagan Anpalagan
Publisher: Academic Press
Published: 2012-11-20
Total Pages: 815
ISBN-13: 012415882X
DOWNLOAD EBOOKThis book gives a comprehensive guide on the fundamental concepts, applications, algorithms, protocols, new trends and challenges, and research results in the area of Green Information and Communications Systems. It is an invaluable resource giving knowledge on the core and specialized issues in the field, making it highly suitable for both the new and experienced researcher in this area. Key Features: - Core research topics of green information and communication systems are covered from a network design perspective, giving both theoretical and practical perspectives - Provides a unified covering of otherwise disperse selected topics on green computing, information, communication and networking - Includes a set of downloadable PowerPoint slides and glossary of terms for each chapter - A 'whose-who' of international contributors - Extensive bibliography for enhancing further knowledge Coverage includes: - Smart grid technologies and communications - Spectrum management - Cognitive and autonomous radio systems - Computing and communication architectures - Data centres - Distributed networking - Cloud computing - Next generation wireless communication systems - 4G access networking - Optical core networks - Cooperation transmission - Security and privacy - Core research topics of green information and communication systems are covered from a network design perspective, giving both a theoretical and practical perspective - A 'whose-who' of international contributors - Extensive bibliography for enhancing further knowledge
The Handbook of Strategic Public Relations and Integrated Communications
Author: Clarke Caywood
Publisher: McGraw Hill Professional
Published: 1997-05
Total Pages: 612
ISBN-13: 9780786311316
DOWNLOAD EBOOKAs the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management Marketing public relations Client-agency relationships Environmental public relations High-tech PR And more!
The IABC Handbook of Organizational Communication
Author: Tamara Gillis
Publisher: John Wiley & Sons
Published: 2011-03-21
Total Pages: 484
ISBN-13: 1118016351
DOWNLOAD EBOOKThe IABC Handbook of Organizational Communication THIS NEW EDITION of The IABC Handbook of Organizational Communication contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole. Thoroughly revised and updated to meet the realities of today’s organizational environment, the second edition of The IABC Handbook of Organizational Communication includes fresh case studies and original chapters. This vital resource contains information that is relevant to communicators in any organization, from global conglomerates to small businesses, public companies to private firms, and for-profits to nonprofits. The expert contributors cover a wealth of relevant topics, including how to excel at executive communication and executive coaching, an in-depth examination of communication counsel, a review of communication and ethics as a whole, a review of corporate social responsibility and sustainability issues, and how to prepare for communication during a crisis. The book also contains information on current issues and trends such as the effects of the recent recession and new technologies that affect strategic communication management. A review of internal and employee communication issues, the growing need for international and multicultural communication, and strategies for combining traditional and social media are explored in detail. Whether you are a professional communicator or a corporate executive without a background in the communication discipline, you will gain new insight into traditional and emerging issues in organizational communication and learn what it takes to reach stakeholders both inside and outside the organization.
The Handbook of Communication and Corporate Social Responsibility
Author: Øyvind Ihlen
Publisher: John Wiley & Sons
Published: 2011-08-24
Total Pages: 792
ISBN-13: 111807873X
DOWNLOAD EBOOKThis book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management
The Handbook of Communication and Corporate Reputation
Author: Craig E. Carroll
Publisher: John Wiley & Sons
Published: 2015-06-22
Total Pages: 656
ISBN-13: 1119061237
DOWNLOAD EBOOKWith the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation
The Green Marketing Manifesto
Author: John Grant
Publisher: John Wiley & Sons
Published: 2009-08-11
Total Pages: 291
ISBN-13: 0470687312
DOWNLOAD EBOOKWe are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a ‘Green Matrix’ as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.
Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing
Author: Gigauri, Iza
Publisher: IGI Global
Published: 2023-06-26
Total Pages: 478
ISBN-13: 1668486830
DOWNLOAD EBOOKThe prominent idea of sustainable development has influenced almost all disciplines, changing our understanding and behavior toward sustainability. In this respect, marketing has also been transforming from the sustainability point of view as emerging social and ecological problems caused by the exponential growth require sustainable solutions and joint efforts. Sustainable marketing intends to integrate ecological, social, and ethical concerns while creating value. Consumers, along with other stakeholders, expect that brands will contribute to work toward the sustainable development goals; therefore, companies need to redesign their marketing initiatives to create, promote, and deliver values that are in line with sustainability. The Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing illuminates current developments in sustainable marketing and the new trends and tendencies concerning the concept in theory and practice. The book also explores the concept of sustainable marketing in todays context of the digital age, explains its boundaries and benefits, and describes the challenges and opportunities as well as the advantages and potential disadvantages of sustainable marketing and branding efforts. Covering key topics such as branding, marketing ethics, and corporate social responsibility, this premier reference source is ideal for marketers, business owners, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.
Handbook of Research on Climate Change and the Sustainable Financial Sector
Author: Olarewaju, Odunayo Magret
Publisher: IGI Global
Published: 2021-06-25
Total Pages: 573
ISBN-13: 1799879690
DOWNLOAD EBOOKClimate change is a major problem, generating both risks and opportunities that will have a direct impact on the economy and the financial sector. In recent years, climate change has threatened both the survival of the financial system and economic development. The growing occurrence of extreme climate events combined with the imprudent nature of economic growth can cause unsustainable levels of harm to the financial sectors. On the other hand, it presents a range of new business challenges. In contrast to the most evident physical risks, companies are vulnerable to transformational risks that arise from the reaction of society to climate change, such as technological change, regulation and markets that can boost the cost of doing business, threats to the profitability of existing goods, or effects on the value of the asset. Climate change also offers new business opportunities, and it has made research in the context of a sustainable financial sector indispensable. The Handbook of Research on Climate Change and the Sustainable Financial Sector focuses on the impacts of climate change on various sectors of the world economy. This book covers how businesses can improve their sustainability, the impact of climate change on the financial sector, and specifically, the impacts on financial services, supply chains, and the socio-economic status of the world. Beyond focusing on the impacts to the financial industry itself, this book assesses how climate change in the financial sector affects the well-being of society in areas such as unemployment, economic recessions, decreases in consumer purchases, and more. This book is essential for stockbrokers, business managers, directors, fund managers, financial analysts, consultants and actuaries, institutional investors, policymakers, practitioners, researchers, academicians, and students interested in a comprehensive view of the impact of climate change on the financial sector.
Green Entrepreneur Handbook
Author: Eric Koester
Publisher: CRC Press
Published: 2016-04-19
Total Pages: 623
ISBN-13: 1000218821
DOWNLOAD EBOOKWritten by a practicing business attorney with startup experience in the environmental and technology sectors, this comprehensive handbook assists entrepreneurs in tackling the wide variety of opportunities to go green. A one-stop resource for entrepreneurs, it helps readers incorporate clean technology, environmental practices, and green business approaches into the work environment. The book discusses how to sell to utilities, explores fundraising outlets for green businesses, covers government incentives, presents key startup tools aimed at green businesses, and addresses challenges of many new businesses, such as raising money and making sales. Additional resources are available on the book's website.
