MODULE OF FRANCHISING & LICENSING (Penerbit UMK)
MODULE OF FRANCHISING & LICENSING (Penerbit UMK)

Author: Norfazlirda Hairani

Publisher: Penerbit UMK

Published: 2021-09-26

Total Pages: 108

ISBN-13:

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Module of Franchising and Licensing is specially written for business students at the local tertiary institutions. Spanning twelve chapters, this book presents fundamental aspects of franchising and licensing in an easy-to-understand and accessible manner. Furthermore, this book reinforce student’s grasp of the topics taught through discussion questions at the end of each chapter. Each chapter is also accompanied by examples from Malaysia and other countries for enhanced learning.

Handbook of Research on Franchising
Handbook of Research on Franchising

Author: Frank Hoy

Publisher: Edward Elgar Publishing

Published: 2017-10-27

Total Pages: 639

ISBN-13: 1785364189

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Franchising is one of the major engines of business expansion and job creation globally. The Handbook of Research on Franchising offers new insights into entrepreneurial behavior, organizational forms, regulation, internationalization, and other contemporary issues relating to this dynamic business strategy. The Handbook challenges both practitioners and scholars to give attention to the conclusions of scholarly research on this business model. Practitioners can benefit from the results of high quality scientific research, and scholars can find exciting opportunities for contributing to the body of knowledge of a subject that has not received sufficient attention in educational institutions.