How green can you be? Green: Drive the speed limit Greener: Drive a fuel-efficient car Greenest: Bike or walk The perfect guide to help readers decide how to best spend their time and money to protect the environment, Green, Greener, Greenest offers flexible tips for everyday living, all categorized as "green," "greener," and "greenest." Cutting through the labeling and the hype, it helps readers choose the advice that fits their schedule, their budget, and their interests, with the understanding that there's never one "right way" to make a difference. This indispensable resource will grow with readers-whether a novice in green living or a veteran environmentalist-as their interests and needs change over time.
Look out for David Owen's next book, Where the Water Goes. A challenging, controversial, and highly readable look at our lives, our world, and our future. Most Americans think of crowded cities as ecological nightmares, as wastelands of concrete and garbage and diesel fumes and traffic jams. Yet residents of compact urban centers, Owen shows, individually consume less oil, electricity, and water than other Americans. They live in smaller spaces, discard less trash, and, most important of all, spend far less time in automobiles. Residents of Manhattan—the most densely populated place in North America—rank first in public-transit use and last in percapita greenhouse-gas production, and they consume gasoline at a rate that the country as a whole hasn’t matched since the mid-1920s, when the most widely owned car in the United States was the Ford Model T. They are also among the only people in the United States for whom walking is still an important means of daily transportation. These achievements are not accidents. Spreading people thinly across the countryside may make them feel green, but it doesn’t reduce the damage they do to the environment. In fact, it increases the damage, while also making the problems they cause harder to see and to address. Owen contends that the environmental problem we face, at the current stage of our assault on the world’s nonrenewable resources, is not how to make teeming cities more like the pristine countryside. The problem is how to make other settled places more like Manhattan, whose residents presently come closer than any other Americans to meeting environmental goals that all of us, eventually, will have to come to terms with.
We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a ‘Green Matrix’ as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.
Find clarity on everyday green-living dilemmas to maximize your sustainability Are paper bags always more environmentally friendly than plastic? How much better for the planet are electric cars? What saves more water - using the dishwasher or washing up by hand? We all want to do the right thing for the planet, but with so many factors at play, it can be difficult to work out which is the greenest way. With answers to more than 140 everyday green-living questions, Is It Really Green? cuts through the confusion and gives you the facts. Get to the heart of each eco-conundrum, interrogate your instincts, and make informed decisions to reduce your ecological footprint.
Few of us have what it takes to go 'all the way' on the green scale. Yet as fears about the food chain, climate change, plummeting biodiversity and the sustainability of our current lifestyles take hold, wouldn't it be good to be clear about our range of options? Whether you are pondering bicycles or baths, holidays or heating, pets or pasta, washing dishes or wine, Shades of Green is the book for you. It's an easy-to-use, A-Z guide which sets out your choices on a scale from 'completely green' to 'not even a little bit green'. No preaching. No finger-wagging. Whether you're an eco-warrior or a planet-trasher or, like most of us, something in between, Shades of Green will give you all you need to know so you can choose what suits you best. This is essential and often surprising reading.
Go Green, Spend Less, Live Better is an authoritative, practical guide that details the money-saving side of greener, healthier, and simpler living. Bestselling author of It’s Easy Being Green and sustainable-living expert Crissy Trask provides a prescriptive handbook for making better decisions about our homes, how we get around, what we eat, and how we behave as consumers, in order to simultaneously achieve two desirable and imperative goals—to be better off financially and to do what is good for the planet. Laying out steps that will yield immediate results, Trask also provides explanations of bigger commitments that take time to implement, but also produce much bigger savings. With her practical money-saving strategies and environmental know-how, Trask empowers readers to confidently pursue change, knowing their bank accounts will grow as a result. Go Green, Spend Less, Live Better shows how typical families can easily save at least $10,000—and even as much as $30,000—in the first year alone by greening up some key areas of their homes and lives. Other areas covered include: How green living is not exclusive, but highly accessible and affordable Five reasons you will live better and save money when going green How to start reaping economic rewards right away Taking green to the next level and getting more for your money Earning rich returns on green investments The link between better health and greater wealth And much more!
Read Diane McEachern's posts on the Penguin Blog. Protecting our environment is one of the biggest issues facing our planet today. But how do we solve a problem that can seem overwhelming-even hopeless? As Diane MacEachern argues in Big Green Purse, the best way to fight the industries that pollute the planet, thereby changing the marketplace forever, is to mobilize the most powerful consumer force in the world-women. MacEachern's message is simple but revolutionary. If women harness the "power of their purse" and intentionally shift their spending money to commodities that have the greatest environmental benefit, they can create a cleaner, greener world. Spirited and informative, this book: - targets twenty commodities-cars, cosmetics, coffee, food, paper products, appliances, cleansers, and more-where women's dollars can make a dramatic difference; - provides easy-to-follow guidelines and lists so women can choose the greenest option regardless of what they're buying, along with recommended companies they should support; - encourages women to spend wisely by explaining what's worth the premium price some green products cost, what's not, and when they shouldn't spend money at all; and - differentiates between products that are actually "green" and those that are simply marketed as "ecofriendly." Whether readers want to start with small changes or are ready to devote the majority of their budget to green products, MacEachern offers concrete and immediate ways that women can take action and make a difference. Empowering and enlightening, Big Green Purse will become the "green shopping bible" for women everywhere who are asking, "What can I do?"
A hopeful, inspiring, and honest take on the environment Yes, the world faces substantial environmental challenges — climate change, pollution, and extinction. But the surprisingly good news is that we have solutions to these problems. In the past 50 years, a remarkable number of environmental problems have been solved, while substantial progress is ongoing on others. The Optimistic Environmentalist chronicles these remarkable success stories. Endangered species — from bald eagles to gray whales — pulled back from the precipice of extinction. Thousands of new parks, protecting billions of hectares of land and water. The salvation of the ozone layer, vital to life on Earth. The exponential growth of renewable energy powered by wind, water, and sun. The race to be the greenest city in the world. Remarkable strides in cleaning up the air we breathe and the water we drink. The banning of dozens of the world's most toxic chemicals. A circular economy where waste is a thing of the past. Past successes pave the way for even greater achievements in the future. Providing a powerful antidote to environmental despair, this book inspires optimism, leading readers to take action and exemplifying how change can happen. A bright green future is not only possible, it's within our grasp.
Over 85 percent of Americans today express concern about health and the environment, yet only a small fraction say they know where to begin. If you are concerned about climate change, personal health, or simply wish to tread more lightly on the earth, this book is for you. It wil help you get past the worry adn take positive action to improve both your health and the health of the planet. Based on a lifetime of research and practice, Greg Horn provides the ultimate primer for living sustainably.
