Many libraries and museums have adapted to the current information climate, working with Google, Facebook, Twitter and iTunes to deliver information for their users. Many have not. Google This! describes the variety of free or nearly free options for social media, and shows how libraries are adapting, from the Library of Congress to small public libraries. The author presents conversations with social media innovators to show how their experience can create success for your institution's library. Chapters cover important aspects of social media for libraries including: how they relate to the internet; web services such as Google Custom Search, Facebook and Twitter, Flickr, iGoogle, and more; electronic books; discovery platforms; and mobile applications. The book ends by asking: Where is this all going? - Provides step-by-step instructions for creating iGoogle gadgets in XML, iGoogle themes, Google Maps with community locations, and Google Earth links to archived library data - Describes the full process for creating a Google Custom Search engine - Written by an award winning author who has been an academic systems librarian for 20 years
From Google search to self-driving cars to human longevity, is Alphabet creating a neoteric Garden of Eden or Bentham’s Panopticon? Will King Solomon’s challenge supersede the Turing test for artificial intelligence? Can transhumanism mitigate existential threats to humankind? These are some of the overarching questions in this book, which explores the impact of information awareness on humanity starting from the Book of Genesis to the Royal Library of Alexandria in the 3rd century BC to the modern day of Google Search, IBM Watson, and Wolfram|Alpha. The book also covers Search Engine Optimization, Google AdWords, Google Maps, Google Local Search, and what every business leader must know about digital transformation. “Search is curiosity, and that will never be done,” said Google’s first female engineer and Yahoo’s sixth CEO Marissa Mayer. The truth is out there; we just need to know how to Google it!
Build cost-effective and robust cloud solutions with Google Cloud Platform (GCP) using these simple and practical recipes Key FeaturesExplore the various service offerings of the GCPHost a Python application on Google Compute EngineSecurely maintain application states with Cloud Storage, Datastore, and BigtableBook Description GCP is a cloud computing platform with a wide range of products and services that enable you to build and deploy cloud-hosted applications. This Learning Path will guide you in using GCP and designing, deploying, and managing applications on Google Cloud. You will get started by learning how to use App Engine to access Google's scalable hosting and build software that runs on this framework. With the help of Google Compute Engine, you’ll be able to host your workload on virtual machine instances. The later chapters will help you to explore ways to implement authentication and security, Cloud APIs, and command-line and deployment management. As you hone your skills, you’ll understand how to integrate your new applications with various data solutions on GCP, including Cloud SQL, Bigtable, and Cloud Storage. Following this, the book will teach you how to streamline your workflow with tools, including Source Repositories, Container Builder, and Stackdriver. You'll also understand how to deploy and debug services with IntelliJ, implement continuous delivery pipelines, and configure robust monitoring and alerts for your production systems. By the end of this Learning Path, you'll be well versed with GCP’s development tools and be able to develop, deploy, and manage highly scalable and reliable applications. This Learning Path includes content from the following Packt products: Google Cloud Platform for Developers Ted Hunter and Steven PorterGoogle Cloud Platform Cookbook by Legorie Rajan PSWhat you will learnHost an application using Google Cloud FunctionsMigrate a MySQL database to Cloud SpannerConfigure a network for a highly available application on GCPLearn simple image processing using Storage and Cloud FunctionsAutomate security checks using Policy ScannerDeploy and run services on App Engine and Container EngineMinimize downtime and mitigate issues with Stackdriver Monitoring and DebuggerIntegrate with big data solutions, including BigQuery, Dataflow, and Pub/SubWho this book is for This Learning Path is for IT professionals, engineers, and developers who want to implement Google Cloud in their organizations. Administrators and architects planning to make their organization more efficient with Google Cloud will also find this Learning Path useful. Basic understanding of GCP and its services is a must.
The Ultimate Google Ads Training: Profit With Pay Per Click is a comprehensive guide that aims to help individuals and businesses maximize their profitability using Google Ads. This book covers various aspects of Google Ads, starting from the basics such as what Google Ads is and its benefits, to advanced strategies for scaling and expanding campaigns. The book begins by introducing readers to Google Ads and providing an understanding of the platform. It then dives into setting up a profitable campaign, covering topics such as campaign goals, keyword research and selection, and creating compelling ad copy. Readers will also learn about factors affecting ad rank and how to improve quality score, as well as targeting strategies including demographic, location, and behavioral targeting. Bidding and budgeting strategies are explored in detail to help readers optimize their Return on Investment (ROI). The importance of ad extensions for improved performance is emphasized, including sitelink, callout, and structured snippet extensions. Readers will also gain knowledge on monitoring and analyzing Google Ads performance, key performance metrics to track, and interpreting performance data. The book delves into conversion tracking and optimization, remarketing and display network strategies, mobile advertising best practices, YouTube advertising, A/B testing and campaign optimization, ad policies and compliance, and the use of Google AdWords Editor and automation tools. It concludes with guidance on scaling and expanding Google Ads campaigns. This Ultimate Google Ads Training provides a comprehensive foundation and practical tips to help readers navigate the intricacies of Google Ads and achieve profitable results for their online advertising endeavors.
With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money. You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them. Learn how to create effective campaign plans for your website Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM) Drive traffic to your website and make money as an advertising host Add AdSense code and Google search to your site Learn how content, search, and referral ads perform Create and edit AdWord campaigns Monitor AdWords activity and improve your campaign's performance
A revised study of the billion-dollar enterprise reveals how the Internet icon grew from a concept to a social phenomenon with a bold mission: to organize all of the world's information and make it easily accessible to people in more than one hundred languages, with updated information honoring the tenth anniversary of the company. Simultaneous. 20,000 first printing.
* Google is the world's most popular search engine, with more than 150 million queries per day and more than fourteen million users per week * Author Brad Hill, frequently consulted in media coverage of the Internet, will take readers "under the hood" * Illuminates dozens of packaged Google tools that significantly extend Web searching * Enables more technical readers to install and use the Google API to develop Web querying capabilities for their own programs * Includes extensive coverage of Blogger, the popular Web log service recently acquired by Google
Explore the suite of apps that enhance productivity and promote efficient collaboration in your business Key Features Set up your own project in Google Workspace and improve your ability to interact with different services Understand how a combination of options can help businesses audit their data to be highly secure Deploy Google Workspace, configure users, and migrate data using Google Workspace Book Description Google Workspace has evolved from individual Google services to a suite of apps that improve productivity and promote efficient collaboration in an enterprise organization. This book takes you through the evolution of Google Workspace, features included in each Workspace edition, and various core services, such as Cloud Identity, Gmail, and Calendar. You'll explore the functionality of each configuration, which will help you make informed decisions for your organization. Later chapters will show you how to implement security configurations that are available at different layers of Workspace and also how Workspace meets essential enterprise compliance needs. You'll gain a high-level overview of the core services available in Google Workspace, including Google Apps Script, AppSheet, and Google Cloud Platform. Finally, you'll explore the different tools Google offers when you're adopting Google Cloud and migrating your data from legacy mail servers or on-premises applications over to cloud servers. By the end of this Google Workspace book, you'll be able to successfully deploy Google Workspace, configure users, and migrate data, thereby helping with cloud adoption. What you will learn Manage and configure users in your organization's Workspace account Protect email messages from phishing attacks Explore how to restrict or allow certain Marketplace apps for your users Manage all endpoints connecting to Google Workspace Understand the differences between Marketplace apps and add-ons that access Drive data Manage devices to keep your organization's data secure Migrate to Google Workspace from existing enterprise collaboration tools Who this book is for This book is for admins as well as home users, business users, and power users looking to improve their efficiency while using Google Workspace. Basic knowledge of using Google Workspace services is assumed.
Google App Engine makes it easy to create a web application that can serve millions of people as easily as serving hundreds, with minimal up-front investment. With Programming Google App Engine, Google engineer Dan Sanderson provides practical guidance for designing and developing your application on Google’s vast infrastructure, using App Engine’s scalable services and simple development model. Through clear and concise instructions, you’ll learn how to get the most out of App Engine’s nearly unlimited computing power. This second edition is fully updated and expanded to cover Python 2.7 and Java 6 support, multithreading, asynchronous service APIs, and the use of frameworks such as Django 1.3 and webapp2. Understand how App Engine handles web requests and executes application code Learn about new datastore features for queries and indexes, transactions, and data modeling Create, manipulate, and serve large data files with the Blobstore Use task queues to parallelize and distribute computation across the infrastructure Employ scalable services for email, instant messaging, and communicating with web services Track resource consumption, and optimize your application for speed and cost effectiveness
Presents the history of the founding of Google and the development of its search engine, the innovations and acquisitions it made after the firm went public, and how it is preparing for future expansion and new capabilities.
