Really Good Packaging Explained
Author: Rob Wallace
Publisher: Rockport Publishers
Published: 2009-09-01
Total Pages: 272
ISBN-13: 161060184X
DOWNLOAD EBOOKThis book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t successful and what makes a particular design more powerful or attention-getting than others.Four well respected design professionals—each of whom will specialize in the area of product packaging—evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques.