Global eBook 2017
Global eBook 2017

Author: Rüdiger Wischenbart

Publisher: Rüdiger Wischenbart Content and Consulting

Published: 2017-07-03

Total Pages: 173

ISBN-13: 3903074128

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The Global eBook Report 2017 is highlighting, and measuring the relevant international trends: - Tracking main market developments and the diversity of relevant drivers in North and South America, Europe, and Asia; - The segmentation of book markets in print and digital; - European ebook markets in great and previously unavailable detail, based on in depth data provided by leading distributors; - Ebooks in the context of the overall transformation in international publishing; - Global players, and their impact on re-shaping the international business of books. By 2017, ebooks are so much more than yet another format and edition of printed books. Instead, in a global perspective, with in depth data analysis allow a realistic and precise understanding of how consumer publishing has become a highly diverse and segmented business, with hugely different developments in the big English language countries, in continental Europe and in emerging economies.

The Global EBook Market: Current Conditions & Future Projections
The Global EBook Market: Current Conditions & Future Projections

Author: Ruediger Wischenbart

Publisher: "O'Reilly Media, Inc."

Published: 2013-02-11

Total Pages: 104

ISBN-13: 1449319998

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The Global eBook Report documents and analyses how ebook markets emerge in the US, UK, continental Europe, Brazil, China, India, Russia, and the Arab world. It combines the best available data and references to specialized local actors, with thematic chapters, focusing on critical policy debates and on key driving forces, notably ebook bestsellers and pricing strategies across European markets, self-publishing, government regulation, piracy, and the expanding impact of global players. The Global eBook Report is available for download from October 1st , 2013, at www.global-ebook.com. A project of Rüdiger Wischenbart Content and Consulting.

Global Brand Strategy
Global Brand Strategy

Author: Jan-Benedict Steenkamp

Publisher: Springer

Published: 2017-01-03

Total Pages: 331

ISBN-13: 1349949949

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Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible for a massive percentage of their firm’s market value. Third, they operate as single brands everywhere on the planet. We find them in B2C and B2B industries, among large and small companies, and among established companies and new businesses. The stewards of these brands have a set of skills and knowledge that sets them apart from the typical corporate marketer. So what’s their secret? In a world that is globalizing, but not yet globalized, how do you build a powerful global brand that resonates universally but also accommodates local nuances? How do you ensure that it is dynamic and flexible enough to change at market speed? World-class marketing expert Jan-Benedict Steenkamp has studied global brands for over 25 years on six continents. He has distilled their practices into eight tools that you can start using today. With case studies from around the world, Steenkamp’s book is provocative and timely. Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.

Amie and the Child of Africa
Amie and the Child of Africa

Author: Lucinda E. Clarke

Publisher: Amie in Africa

Published: 2020-04-27

Total Pages: 390

ISBN-13: 9788409201419

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Amie has returned to Africa and faces new challenges and dangers as she searches for the child she had fostered, before the civil war forced them apart.

The Global Supply Chain
The Global Supply Chain

Author: Wolfgang Lehmacher

Publisher: Springer

Published: 2017-01-28

Total Pages: 179

ISBN-13: 3319511157

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This book provides readers an in-depth understanding of the inner mechanisms and principles of the global supply chain. Authored by the Head of Supply Chain and Transport Industries at the World Economic Forum, it draws on a wealth of operational and managerial expertise in the global supply chain industry that drive the world’s economies. The book analyzes the importance and impact of globally networked sourcing, production and distribution, and presents detailed information on the opportunities, limitations and challenges of linear value and supply chain systems. Building on a series of recent industry cases and with a focus on the latest developments in actual business processes and models, it reveals how the transformation toward circular supply chains and regenerative resource management forms the basis for success and sustainability in business. “The book brings together technical, social, political, and geographical trends, suggesting how supply chain management can lead the quest for many of the world’s most pressing challenges.” Yossi Sheffi, Professor of Engineering, MIT, Head, MIT Center for Transportation and Logistics “This book provides an essential roadmap, guiding the reader easily through complex developments and concepts.” John Manners-Bell, CEO Transport Intelligence and Honorary Visiting Professor, Guildhall Business School, London “With strategic foresight, Lehmacher develops a vision of a circular economy within which consumer, manufacturer and logistics companies assume collective responsibility for sustainable value creation.” Alfred Talke, Group Managing Director ALFRED TALKE Logistic Services “Those who are active in logistics and supply chain management, in practice or academia, will discover a fresh view on the whole field of activity beyond the day-to-day-business.” Prof. Dr.-Ing. Thomas Wimmer, Chairman of the Executive Board, BVL International

The Language of Global Success
The Language of Global Success

Author: Tsedal Neeley

Publisher: Princeton University Press

Published: 2019-11-19

Total Pages: 200

ISBN-13: 0691196125

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"A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.

Global Mental Health
Global Mental Health

Author: Sabine Bährer-Kohler

Publisher: Springer

Published: 2017-10-06

Total Pages: 254

ISBN-13: 3319591231

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This international survey defines mental health as a basic human right, and tracks the emergence of mental health prevention and promotion as a global priority. Locating mental illness within a cycle of negative causes and effects affecting human quality of life, the editors identify modern policy barriers to promotion/prevention initiatives, particularly the favoring of the biomedical health model by major stakeholders. The book’s selection of successful programs from diverse countries displays a lifespan approach, emphasizing the centrality of interdisciplinary educational settings in providing primary and secondary prevention and promotion interventions, and the ongoing fight against missing financial investigations, discrimination and stigma. Together, these papers make a forceful argument for rights- based responses to worldwide mental health needs as part of the commitment toward global human rights and long-term development goals. Included in the coverage: · Mental health priorities around the world. · Social determinants of mental health. · Mental health and stigma: aspects of anti-stigma interventions. · Promoting social and emotional wellbeing and responding to mental health problems in schools. · The promotion and delivery of mental health services in primary care settings. · Economic evaluation of mental health promotion and mental illness prevention. Bringing to the fore public health concerns that are too often marginalized, Global Mental Health is necessary reading for health professionals, health and clinical psychologists, psychiatrists, medical sociologists, and policymakers.

Global Health
Global Health

Author: Kevin McCracken

Publisher: Routledge

Published: 2012

Total Pages: 354

ISBN-13: 0415557577

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The health of human populations around the world is constantly changing and the health profiles of most nations in the early twenty-first century global health landscape are unrecognizable compared with those of just a century ago. This book examines and explains these health changes and considers likely future patterns and changes. While the overall picture charted is one of progress and improvement, certain unfortunate regressions and stubbornly persistent health inequalities are equally shown to be part of the evolving patterns of global health. The chapters of the book are organized in three major parts: The first part introduces readers to the principal concepts of global health, and to the idea of populations having distinctive health profiles. In particular, it explores how those profiles can be measured, and how they change, using the umbrella concepts and theories of epidemiological and health transition. Building on the first section, the second part focuses on the evolution of health states, as well as paying particular attention to the reasons for the many subnational inequalities in global health. It also examines health challenges such as the continuing infectious disease burden and current emerging 'epidemics'. The final part transports readers from the current health scene to future possible and probable health scenarios, acknowledging the challenges presented by global environmental change, as well as issues centred around geopolitics and human security. Using clear and original explanations of complex issues, this text makes extensive use of boxed case studies and international examples, with thought-provoking discussion questions posed for readers at the end of each chapter. Global Health is essential reading for students of global health, public health and development studies.

Citizenship Education and Global Migration
Citizenship Education and Global Migration

Author: James A. Banks

Publisher:

Published: 2017-06-23

Total Pages: 739

ISBN-13: 0935302654

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This groundbreaking book describes theory, research, and practice that can be used in civic education courses and programs to help students from marginalized and minoritized groups in nations around the world attain a sense of structural integration and political efficacy within their nation-states, develop civic participation skills, and reflective cultural, national, and global identities.

Global Exchanges
Global Exchanges

Author: Ludovic Tournès

Publisher: Berghahn Books

Published: 2017-10-01

Total Pages: 356

ISBN-13: 1785337033

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Exchanges between different cultures and institutions of learning have taken place for centuries, but it was only in the twentieth century that such efforts evolved into formal programs that received focused attention from nation-states, empires and international organizations. Global Exchanges provides a wide-ranging overview of this underresearched topic, examining the scope, scale and evolution of organized exchanges around the globe through the twentieth century. In doing so it dramatically reveals the true extent of organized exchange and its essential contribution for knowledge transfer, cultural interchange, and the formation of global networks so often taken for granted today.