Get Sponsored
Get Sponsored

Author: Jeff Blumenfeld

Publisher: Simon and Schuster

Published: 2014-01-07

Total Pages: 270

ISBN-13: 1628738340

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Christopher Columbus needed a sponsor for a dangerous expedition, but the king of Portugal wasn’t interested. He repackaged his proposal for the queen of Spain. She put Columbus on retainer, and the rest is history. Columbus may not have been the first to discover America, but he had a great publicist. That’s where Jeff Blumenfeld comes in. For many years, using a PR specialty called adventure marketing, Jeff has connected explorers and their projects with corporate sponsors looking to demonstrate product performance in extreme conditions. His book takes the reader from Erik Weihenmayer’s expedition to be the first blind man to summit Mount Everest, to the first confirmed dogsled expedition of the North Pole, to Audrey Mestre’s deadly free dive expedition off Bayahibe beach in the Dominican Republic. You Want to Go Where? is the only book that not only takes you behind the scenes of some of the most dangerous adventure expeditions in recent years, but also shows how you can fund and arrange your own trip, including details on everything from grants to sponsorships. For anyone who’s ever had a dream to scale the tallest mountain or cross the largest ocean, You Want to Go Where? is your ticket. Full of fascinating stories and practical advice, it’s ideal for armchair explorers and budding adventurers alike.

The Politics of Promotion
The Politics of Promotion

Author: Bonnie Marcus

Publisher: John Wiley & Sons

Published: 2015-03-23

Total Pages: 256

ISBN-13: 1118997425

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Break into the power circle and build relationships that advance careers The Politics of Promotion offers women the tools and guidance they need to successfully navigate the realities of their organization, emphasizing the need to understand office politics to get the promotions and recognition they deserve. Written by Bonnie Marcus, a professional coach who focuses on helping women advance their careers, this book demonstrates the impact of relationships and sponsorship on career trajectory. Readers will learn why excellence and achievement aren't propulsion enough to get ahead, and how networking with power and intention can make all the difference in perception, reputation, and promotion. Far beyond the typical advice of "be assertive" and "embrace ambition," this book provides a unique and proven method for becoming a bigger player in the workplace and avoiding unexpected trip-ups that can add years to the climb—or end it for good. Many women focus on performance, thinking that good work garners promotion. Too often, they're left outside of the circles of power and influence where decisions are made that affect their careers. The Politics of Promotion provides a framework for breaking into that circle, and taking control of one's own career path, specifically showing how to: Navigate office politics successfully Build and nurture key relationships Get comfortable with self-promotion Avoid potentially disastrous "blindsides" Women who want to advance cannot afford to view politics as "dirty." It's the reality of the workplace, one that differs between organizations and fluctuates over time. Although being savvy about office politics is important for both genders, unconscious bias and stereotypes create special challenges for women. Learning to navigate these complex rules and customs is the key to professional recognition for women, fostering relationships that reach far beyond the next evaluation. Women looking to get ahead will find that the insights in The Politics of Promotion can help smooth the way.

The Sponsor Effect
The Sponsor Effect

Author: Sylvia Ann Hewlett

Publisher: Harvard Business Press

Published: 2019-05-28

Total Pages: 215

ISBN-13: 1633695662

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Are you investing in the right people? Many people know the benefit of finding a sponsor--someone who goes beyond traditional mentorship to partner with a junior-level employee to help build their skills, advocate for them when opportunities arise, and open doors. But few realize that being a sponsor is just as important to career growth as finding one. According to new research from economist and thought leader Sylvia Ann Hewlett, senior executives who sponsor rising talent are 53 percent more likely to be promoted than those who don't. Similarly, middle-level managers who have proteges are 167 percent more likely to be given stretch assignments. Well-chosen proteges contribute stellar performance, steadfast loyalty, and capabilities that you, the sponsor, may lack, thus increasing how fast and how far you can go. But how do you find standout proteges, let alone develop them so that they're able to come through for you and your organization? This book has the answers you need. Combining powerful new data and rich examples drawn from in-depth interviews with leaders from companies such as Unilever, Aetna, Blizzard Entertainment, and EY, The Sponsor Effect provides a seven-step playbook for how you can become a successful sponsor. You'll learn to: Identify the right mix of proteges Include those with differing perspectives Inspire your proteges and ignite their ambition Instruct them to develop key skill sets Inspect your picks for performance and loyalty Instigate a deal, detailing the terms of a relationship Invest three ways and reap the rewards Along the way, you'll discover the enormous benefits of investing in these valuable relationships.

Eating Disorders Anonymous
Eating Disorders Anonymous

Author: Eating Disorders Anonymous (EDA)

Publisher: GŸrze Books

Published: 2016-11-21

Total Pages: 340

ISBN-13: 0936077867

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Eating Disorders Anonymous: The Story of How We Recovered from Our Eating Disorders presents the accumulated experience, strength, and hope of many who have followed a Twelve-Step approach to recover from their eating disorders. Eating Disorders Anonymous (EDA), founded by sober members of Alcoholics Anonymous (AA), have produced a work that emulates the “Big Book” in style and substance. EDA respects the pioneering work of AA while expanding its Twelve-Step message of hope to include those who are religious or seek a spiritual solution, and for those who are not and may be more comfortable substituting “higher purpose” for the traditional “Higher Power.” Further, the EDA approach embraces the development and maintenance of balance and perspective, rather than abstinence, as the goal of recovery. Initial chapters provide clear directions on how to establish a foothold in recovery by offering one of the founder’s story of hope, and collective voices tell why EDA is suitable for readers with any type of problem eating, including: anorexia nervosa, bulimia, binge eating, emotional eating, and orthorexia. The text then explains how to use the Twelve Steps to develop a durable and resilient way of thinking and acting that is free of eating disordered thoughts and behaviors, including how to pay it forward so that others might have hope of recovery. In the second half of the text, individual contributors share their experiences, describing what it was like to have an eating disorder, what happened that enabled them to make a start in recovery, and what it is like to be in recovery. Like the “Big Book,” these stories are in three sections: Pioneers of EDA, They Stopped in Time, and They Lost Nearly All. Readers using the Twelve Steps to recover from other issues will find the process consistent and reinforcing of their experiences, yet the EDA approach offers novel ideas and specific guidance for those struggling with food, weight and body image issues. Letters of support from three, highly-regarded medical professionals and two, well-known recovery advocates offer reassurance that EDA’s approach is consistent with that supported by medical research and standards in the field of eating disorders treatment. Intended as standard reading for members who participate in EDA groups throughout the world, this book is accessible and appropriate for anyone who wants to recover from an eating disorder or from issues related to food, weight, and body image.

Cause Marketing For Dummies
Cause Marketing For Dummies

Author: Joe Waters

Publisher: John Wiley & Sons

Published: 2011-07-13

Total Pages: 336

ISBN-13: 1118119061

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Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes. Cause marketing is not marketing a cause, but a partnership between business and nonprofit that benefits both This guide offers an easy-to-understand blueprint for finding appropriate partners, planning and setting up a campaign using Facebook, Twitter, and blogs, measuring campaign success, and more Explains online tools such as Quick Response Codes, services like Causon and The Point, and location marketing services including Foursquare, Whrrl, and Gowalla Features case studies that illustrate successful campaign techniques Cause Marketing For Dummies helps both businesses and nonprofits reap the benefits of effective cause marketing.

Cat and Nat's Mom Truths
Cat and Nat's Mom Truths

Author: Catherine Belknap

Publisher: Harmony

Published: 2019-03-12

Total Pages: 228

ISBN-13: 0525574921

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THE NATIONAL BESTSELLER Hilarious best friends Cat and Nat created a massive online community of moms by sharing their ultra-real and just a bit R-rated dispatches from the mom trenches. From what not to eat a few days after giving birth (chicken wings) to the most effective ways to dodge post-partum sex, Cat & Nat’s Mom Truths shares everything no one will tell you about having kids. Mixing memoir, humor, and advice, Cat and Nat tell never-before-told stories about the stress, guilt, joy, and laundry (oh the laundry!) of being a mom in their first book. With seven kids between them and millions of fans on social media, they get real about the parts of parenting that somehow don’t make the Instagram feed. Sharing their outrageous humor, fearless myth-busting, and genuine comfort on every page, they walk you from pregnancy to the toddler years and beyond. And they dole out ridiculously honest advice, like what you think you need at the hospital when you have your first baby (lip gloss) versus what you actually need (hemorrhoid pillow), and how worried you should really be about germs (less than you are). Fearless crusaders against the perfection myth and all the gluten-free, sugar-free baking it entails, Cat and Nat assure you that you’re already doing a great job, making this an essential companion for moms everywhere.

Mentoring and Sponsoring
Mentoring and Sponsoring

Author: Maria Angela Capello

Publisher: Springer Nature

Published: 2020-11-11

Total Pages: 331

ISBN-13: 3030594335

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This book is a compilation of very personal approaches to mentoring and sponsoring, breaking the stereotypes of seniority, age or experience. The authors have provided a platform to understand that mentoring and especially sponsoring are in fact a win-win relation, in which both sides, mentors and mentees; and sponsors and sponsored individuals learn from each other, enhancing their career paths. How they managed to create a growth space for themselves and their teams through mentoring and sponsoring, is a story of professional leadership. They shared a privileged outlook to understand the root causes of barriers, as well as to envision plausible solutions for difficult career crossroads, in which mentorship or sponsoring was key to steer step changes. The authors propose not only their vision, but a remarkable collection of unfiltered interviews with young and renown professionals in many sectors, from photography to music, research, sports, energy, and more, completing a vision of what is key for both sides of the equation pertinent to mentoring and sponsoring: the givers and the receivers. They explain what is needed to gain the most out of the mentoring and sponsoring loops, with their own career stories. Success is supported by many factors, in which the most important are the technical competency and performance aligned with resilience. However, in the long path of a career, mentors and particularly sponsors play a foundational and frequently a changing-life role, improving our perspective or triggering reflections and actions that benefitted our journeys at work and in life. This book provides insights on what works for an effective mentoring and sponsoring process. It is useful for all professionals, especially those starting their career journeys.

Become Your Own Boss in 12 Months
Become Your Own Boss in 12 Months

Author: Melinda Emerson

Publisher: Simon and Schuster

Published: 2014-12-05

Total Pages: 288

ISBN-13: 1440584362

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"Become Your Own Boss is a must-read if you're thinking of launching a business of your own." --Jean Chatzky, bestselling author of Money 911 and Financial Editor, NBC Today Create a successful business this year! Written by America's #1 Small Business Expert, this essential handbook shows you how to launch your own business in just twelve months. Using her years of experience in business development, Melinda Emerson guides you through the process with step-by-step instructions for developing an effective marketing plan, setting a budget, and maintaining your business once it's up and running. She also offers brand-new strategies for obtaining financing through means like crowdsourcing as well as social media techniques that help build your business--all of which has been updated for today's market. With Emerson's expert business advice, you will finally follow your dreams and become your own boss!

Power Ties
Power Ties

Author: Dan Beaudry

Publisher: Power Ties: Dan Beaudry

Published: 2009

Total Pages: 184

ISBN-13: 0557097622

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Studying in America is a powerful first step towards making employment in the U.S. a reality. But each year, thousands of international students are surprised to discover that it takes more than an American degree to get a job in the United States.In this revealing book, Dan Beaudry, former head of campus recruiting at Monster.com, and former Associate Director of Corporate Recruiting at the Boston University School of Management, shares the potent job search system he's used to help many international students find U.S. employment. What you'll discover in these pages will surprise and empower you.