Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They don’t deliver utilitarian objects: they craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isn’t. Predictable Magic presents a complete design process for making the “magic” happen -- over and over again. Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands. Step by step, the authors cover everything from research to strategy, implementation to consumer experience. They also demonstrate Psycho-Aesthetics at work – in case studies from some of the world’s top companies, including Sprint, Medtronic, Amana, and Hyundai. You’ll see how these great companies have used Psycho-Aesthetics to go beyond the utilitarian (or even the merely “beautiful”), to build products that powerfully connect with people... touch them... move them... time and again.
In this off-beat book perfect for reading aloud, a Caldecott Honor winner shares the story of a duck who rides a bike with hilarious results. One day down on the farm, Duck got a wild idea. “I bet I could ride a bike,” he thought. He waddled over to where the boy parked his bike, climbed on, and began to ride. At first, he rode slowly and he wobbled a lot, but it was fun! Duck rode past Cow and waved to her. “Hello, Cow!” said Duck. “Moo,” said Cow. But what she thought was, “A duck on a bike? That’s the silliest thing I’ve ever seen!” And so, Duck rides past Sheep, Horse, and all the other barnyard animals. Suddenly, a group of kids ride by on their bikes and run into the farmhouse, leaving the bikes outside. Now ALL the animals can ride bikes, just like Duck! Praise for Duck on a Bike “Shannon serves up a sunny blend of humor and action in this delightful tale of a Duck who spies a red bicycle one day and gets “a wild idea” . . . Add to all this the abundant opportunity for youngsters to chime in with barnyard responses (“M-o-o-o”; “Cluck! Cluck!”), and the result is one swell read-aloud, packed with freewheeling fun.” —Publishers Weekly “Grab your funny bone—Shannon . . . rides again! . . . A “quackerjack” of a terrific escapade.” —Kirkus Reviews
Learn how to better navigate the challenges of adult life with Gail Sheehy’s landmark bestseller—named one of the ten most influential books of our times by the Library of Congress. For decades, Gail Sheehy’s Passages has been inspiring readers to see the predictable crises of adult life as opportunities for growth. She charts the stages between 18 and 50 as unfolding in a pattern of adult development: once recognized, more easily managed. Passages is an insightful road map of adulthood that illustrates with vivid stories our continuing personality and sexual changes throughout the “Trying 20s,” “Catch 30s,” “Forlorn 40s,” and “Refreshed (or Resigned) 50s.” One comment is continuously repeated by men, women, singles, couples, and people who recover from a midlife crisis: “This book changed my life.”
After moving to a new house, ten-year-old Abby and her younger brother Jonah discover an antique mirror that transports them into the Snow White fairy tale.
Independent reading is the right of every student. It is an indispensable foundation for solid reading instruction yet, is too often viewed as a luxury. Overly prescriptive, culturally irrelevant curriculum does not provide spaces for students to develop a sense of agency as readers or for teachers to make decisions that reflect the needs of the students in front of them. When teachers trust themselves and trust their students to create reading experiences that matter, they positively impact student growth. Trusting Readersputs the independence back into independent reading-and bolsters that independence with collaboration. Jen and Hannah offer a clear definition of independent reading. Their vision of conferring supports teachers as they support young readers. They help teachers craft reading experiences for students that are centered around their engagement, instructional needs, and identities as readers. Trusting Readersis an essential and accessible guide that provides teachers with the inspiration, information, and tools needed to grow enthusiastic independent readers. Jen and Hannah outline practical steps for teachers to implement independent reading time or to enrich their current practice with multiple entry points whether you've been teaching one year or twenty. In addition, they provide a model for reading conferences that support tailored instructional choices and keep students at the center. In Part 1 of Trusting Readers, Jen and Hannah define independent reading as based on the principles of time, choice, talk, and teacher support. Each chapter keeps student independence and reading identity development at the forefront, while leading teachers through the process of setting up classroom routines that safeguard time and space for independent reading in any environment. Part 2 focuses on conferring during independent reading using The Cycle of Conferring, a framework that teachers can use to help students set meaningful reading goals that not only build their skills, but also support their growth into joyful, purposeful, engaged readers. Dig into Trusting Readersand consider new possibilities for vibrant independent reading to thrive in your classroom in visible and invisible ways. What is the best that could happen when you trust yourself, your students, and the power of independent reading?
"Even the best-run companies can get blindsided by disasters they should have anticipated. These predictable surprises range from financial scandals to operational disruptions, from organizational upheavals to product failures. In Predictable Surprises, Max H. Bazerman and Michael D. Watkins show you how to minimize your risk by understanding and lowering the psychological, organizational, and political barriers preventing you from foreseeing calamity. They then describe the powerful tools--including incentives and formal coalitions--that business leaders can use to ferret out and fend off threats invisible to insiders. Failure to see what's coming exposes your company to predictable surprises. Given the stakes involved, this book should count among every business leader's most trusted resources."--Publisher's website.