« Written for business analysts, data scientists, statisticians, students, predictive modelers, and data miners, this comprehensive text provides examples that will strengthen your understanding of the essential concepts and methods of predictive modeling. »--
Learning to use SAS Enterprise Guide has never been easier! Whether you are using SAS Enterprise Guide for the first time, or are looking to expand your skills, this is the book for you! With The Little SAS Enterprise Guide Book, award-winning authors Susan Slaughter and Lora Delwiche help you quickly become productive in the SAS Enterprise Guide point-and-click environment. A series of carefully designed tutorials help you master the basics of the tasks you'll want to do most frequently. The reference section of the book expands on the tutorial topics, covering specific features in more depth. This edition has been completely rewritten, and updated with new features in SAS Enterprise Guide.
This tutorial for data analysts new to SAS Enterprise Guide and SAS Enterprise Miner provides valuable experience using powerful statistical software to complete the kinds of business analytics common to most industries. This beginnner's guide with clear, illustrated, step-by-step instructions will lead you through examples based on business case studies. You will formulate the business objective, manage the data, and perform analyses that you can use to optimize marketing, risk, and customer relationship management, as well as business processes and human resources. Topics include descriptive analysis, predictive modeling and analytics, customer segmentation, market analysis, share-of-wallet analysis, penetration analysis, and business intelligence. --
Solve business problems involving time-to-event and resulting probabilities by following the modeling tutorials in Business Survival Analysis Using SAS: An Introduction to Lifetime Probabilities, the first book to be published in the field of business survival analysis! Survival analysis is a challenge. Books applying to health sciences exist, but nothing about survival applications for business has been available until now. Written for analysts, forecasters, econometricians, and modelers who work in marketing or credit risk and have little SAS modeling experience, Business Survival Analysis Using SAS builds on a foundation of SAS code that works in any survival model and features numerous annotated graphs, coefficients, and statistics linked to real business situations and data sets. This guide also helps recent graduates who know the statistics but do not necessarily know how to apply them get up and running in their jobs. By example, it teaches the techniques while avoiding advanced theoretical underpinnings so that busy professionals can rapidly deliver a survival model to meet common business needs. From first principles, this book teaches survival analysis by highlighting its relevance to business cases. A pragmatic introduction to survival analysis models, it leads you through business examples that contextualize and motivate the statistical methods and SAS coding. Specifically, it illustrates how to build a time-to-next-purchase survival model in SAS Enterprise Miner, and it relates each step to the underlying statistics and to Base SAS and SAS/STAT software. Following the many examples-from data preparation to validation to scoring new customers-you will learn to develop and apply survival analysis techniques to scenarios faced by companies in the financial services, insurance, telecommunication, and marketing industries, including the following scenarios: Time-to-next-purchase for marketing Employer turnover for human resources Small business portfolio macroeconometric stress tests for banks International Financial Reporting Standard (IFRS 9) lifetime probability of default for banks and building societies "Churn," or attrition, models for the telecommunications and insurance industries
This is the first book to present time series analysis using the SAS Enterprise Guide software. It includes some starting background and theory to various time series analysis techniques, and demonstrates the data analysis process and the final results via step-by-step extensive illustrations of the SAS Enterprise Guide software. This book is a practical guide to time series analyses in SAS Enterprise Guide, and is valuable resource that benefits a wide variety of sectors.
Data mining is the art and science of intelligent data analysis. By building knowledge from information, data mining adds considerable value to the ever increasing stores of electronic data that abound today. In performing data mining many decisions need to be made regarding the choice of methodology, the choice of data, the choice of tools, and the choice of algorithms. Throughout this book the reader is introduced to the basic concepts and some of the more popular algorithms of data mining. With a focus on the hands-on end-to-end process for data mining, Williams guides the reader through various capabilities of the easy to use, free, and open source Rattle Data Mining Software built on the sophisticated R Statistical Software. The focus on doing data mining rather than just reading about data mining is refreshing. The book covers data understanding, data preparation, data refinement, model building, model evaluation, and practical deployment. The reader will learn to rapidly deliver a data mining project using software easily installed for free from the Internet. Coupling Rattle with R delivers a very sophisticated data mining environment with all the power, and more, of the many commercial offerings.
Explains how to administer the SAS Web applications that run in the middle tier of the SAS Intelligence Platform. The Web applications include the SAS Information Delivery Portal, SAS Web Report Studio, and SAS Web OLAP Viewer for Java.This guide describes the middle-tier environment, provides sample deployment scenarios, and explains how to configure the Web applications for optimal performance. The guide contains instructions for common administrative tasks, such as configuring trusted Web authentication, as well as instructions for administering the individual Web applications. For example, the guide explains how to add content to the SAS Information Delivery Portal and how to control access to that content. This title is also available online.
Decision Trees for Analytics Using SAS Enterprise Miner is the most comprehensive treatment of decision tree theory, use, and applications available in one easy-to-access place. This book illustrates the application and operation of decision trees in business intelligence, data mining, business analytics, prediction, and knowledge discovery. It explains in detail the use of decision trees as a data mining technique and how this technique complements and supplements data mining approaches such as regression, as well as other business intelligence applications that incorporate tabular reports, OLAP, or multidimensional cubes. An expanded and enhanced release of Decision Trees for Business Intelligence and Data Mining Using SAS Enterprise Miner, this book adds up-to-date treatments of boosting and high-performance forest approaches and rule induction. There is a dedicated section on the most recent findings related to bias reduction in variable selection. It provides an exhaustive treatment of the end-to-end process of decision tree construction and the respective considerations and algorithms, and it includes discussions of key issues in decision tree practice. Analysts who have an introductory understanding of data mining and who are looking for a more advanced, in-depth look at the theory and methods of a decision tree approach to business intelligence and data mining will benefit from this book.
Data visualization enables decision makers to see analytics presented visually so that they can grasp difficult concepts or identify new patterns. SAS offers several solutions for visualizing your data, many of which are powered by SAS Viya. This book includes four visualization solutions powered by SAS Viya: SAS Visual Analytics, SAS Visual Statistics, SAS Visual Text Analytics, and SAS Visual Investigator. SAS visualization software is designed for anyone in your organization who wants to use and derive insights from data-from influencers, decision makers, and analysts to statisticians and data scientists. Also available as a free e-book from sas.com/books.
Learn methods of data analysis and their application to real-world data sets This updated second edition serves as an introduction to data mining methods and models, including association rules, clustering, neural networks, logistic regression, and multivariate analysis. The authors apply a unified “white box” approach to data mining methods and models. This approach is designed to walk readers through the operations and nuances of the various methods, using small data sets, so readers can gain an insight into the inner workings of the method under review. Chapters provide readers with hands-on analysis problems, representing an opportunity for readers to apply their newly-acquired data mining expertise to solving real problems using large, real-world data sets. Data Mining and Predictive Analytics: Offers comprehensive coverage of association rules, clustering, neural networks, logistic regression, multivariate analysis, and R statistical programming language Features over 750 chapter exercises, allowing readers to assess their understanding of the new material Provides a detailed case study that brings together the lessons learned in the book Includes access to the companion website, www.dataminingconsultant, with exclusive password-protected instructor content Data Mining and Predictive Analytics will appeal to computer science and statistic students, as well as students in MBA programs, and chief executives.