Getting Free Publicity
Getting Free Publicity

Author: Pam Austin

Publisher: How To Books Ltd

Published: 2004

Total Pages: 132

ISBN-13: 9781857039726

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If your company, club, church or charity has a story to tell or something new, free or amazing to offer, journalists want to hear from you! This practical guide includes how to write effective press releases and articles, and how to deal with media interviews. CONTENTS: 1. Getting Noticed by Your Customers 2. Making Your Mark with Journalists 3. Getting Media Attention 4. Getting Your Copy Published 5. Telling Your News - Press Releases 6. Becoming an Industry Guru - Articles 7. 'If it worked for them..' - Case Studies 8. Face to Face - Working with Journalists 9. Face to Face - Media Interviews 10. Face to Face - Holding Effective Press Conferences 11. And if they get it wrong... Case studies

Free Publicity
Free Publicity

Author: Jeff Crilley

Publisher: Brown Books

Published: 2002-12

Total Pages: 132

ISBN-13: 9780972647403

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Finally, a working journalist shares the secrets of getting covered on the news! Whether you have a non-profit agency, whether you're a small business owner, an individual who wants coverage, or a PR pro, you'll learn the stuff that only those inside a newsroom know. Book jacket.

Free Marketing
Free Marketing

Author: Jim Cockrum

Publisher: John Wiley & Sons

Published: 2011-08-31

Total Pages: 358

ISBN-13: 1118120043

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Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out. Create a "squeeze page," the most powerful one page website you'll ever build Use simple YouTube videos to grow sales Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction) and more! Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.

6 Steps to Free Publicity, Third Edition
6 Steps to Free Publicity, Third Edition

Author: Marcia Yudkin

Publisher: Red Wheel/Weiser

Published: 2008-10-01

Total Pages: 288

ISBN-13: 1601639066

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Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it’s never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company’s reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques—from blogs and social media to viral videos and podcasting—along with the basics of earning ink or air time. It also covers: * Getting started—how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles. * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people’s minds and files. * How to perform on radio, TV, or the Web like a pro. * Publicity writing tips that ensure you’ll be easily found online through search engines. * Strategies for building an audience of fervent fans online or within a geographical or special-interest community. * A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable. Read 6 Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns...that cost next to nothing!

6 Steps to Free Publicity
6 Steps to Free Publicity

Author: Marcia Yudkin

Publisher: Red Wheel/Weiser

Published: 2008-09-22

Total Pages: 288

ISBN-13: 1601630271

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Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques???from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time. It also covers: * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people's minds and files. * Publicity writing tips that ensure you'll be easily found online through search engines. * Strategies for building an audience of fans online

1700 Ways to Earn Free Book Publicity
1700 Ways to Earn Free Book Publicity

Author: Anne Hart

Publisher: iUniverse

Published: 2006-02

Total Pages: 265

ISBN-13: 0595385532

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Don't pay to promote, publicize, and market your book. The quickest ways to get free publicity for your book are to work at a writing camp (a boot camp for creative writing) and query a magazine editor to ask whether you can get a go-ahead to write an article titled, "How to Write a Syllabus for Teachinga Course In ____. (Fill in the topic of your how-to book). Use your credibility and experience to sell your books. Give three reasons why people should take you seriously and trust your credibility, commitment, and stability. Show honesty and charisma in your writing. Motivate readers by examples. Being serious and convincing, even in comedy, 'brands' your reputation with a familiar symbol, proverb, or slogan related to your skills, life experience, or expertise. Showing readers how to teach a skill or craft quickly attracts the attention of magazine and newspaper Editors. Write articles where you can mention your book. Ask "how-to" or research-based publications' editors whether you can write an article on how to solve a problem for readers of the particular specialty of the magazine. Free publicity is abundant when you solve problems or train groups with similar interests. Offer expertise in fields where instruction is welcome in research, repair, and lifestyles.

Cash-Pay Healthcare
Cash-Pay Healthcare

Author: Stewart Gandolf Mba

Publisher:

Published: 2018-11-13

Total Pages: 312

ISBN-13: 9780998031507

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This is a book for every healthcare practitioner-from every discipline-who is seeking to create a more meaningful, direct, and satisfying type of interaction with patients. At its foundation lies cash-pay healthcare and a return to the basic principles of commerce. You deliver services and products, and an experience that patients feel good about paying for with their hard-earned cash. This may involve a new payment structure, such as membership, concierge, hybrid, or direct pay; or it may be augmenting your business by adding new profit streams. It's simple, but not easy.In this breakthrough book, Dr. Mark Tager and Stewart Gandolf provide a practitioner's step-by-step guide to starting, growing and profiting from cash-pay healthcare. You'll find checklists, bulleted lists, helpful examples, and a guide to the best resources to help you along the way. No matter where you are along the continuum of generating additional revenue, you'll come away more confident and committed to growing your practice and serving your patients.

Getting Rich Your Own Way
Getting Rich Your Own Way

Author: Brian Tracy

Publisher: John Wiley & Sons

Published: 2004-10-08

Total Pages: 306

ISBN-13: 0471689432

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"Save yourself ten years of hard work. Read Brian's powerful book and let him show you the shortcut to success. He'll show you the fastest way for you to get rich." -Robert Allen bestselling author, Multiple Streams of Income "Millions of people start with nothing and become wealthy as the result of doing certain things in a certain way, over and over again. This book by Brian Tracy shows you how you can achieve all your financial goals, starting from wherever you are today." -Jack Canfield coauthor, Chicken Soup for the Soul(r) series and The Success Principles "This is the only book you need to read to become wealthy! It is loaded with practical ideas and strategies to propel you onwards and upwards." -Nido Qubein Chairman, Great Harvest Bread Company, and founder, National Speakers Association Foundation "Another great book from Brian Tracy. Tangible, practical ideas that will make you money and make you rich!" -Bill Bachrach President, Bachrach & Associates, Inc. "Brian Tracy has put together a masterpiece of common sense for getting rich. If you wish a different life, commit now to different actions-read this book!" -H. J. (Jim) Graham President and CEO, Cyber Broadcast One, Inc. "Brian Tracy shows you how unlimited wealth starts in the mind, and how anyone can focus their time and energy to earn millions. It's the readable, riveting primer for countless new American fortunes." -Peter Montoya CEO, Peter Montoya Inc.