Are you investing in the right people? Many people know the benefit of finding a sponsor--someone who goes beyond traditional mentorship to partner with a junior-level employee to help build their skills, advocate for them when opportunities arise, and open doors. But few realize that being a sponsor is just as important to career growth as finding one. According to new research from economist and thought leader Sylvia Ann Hewlett, senior executives who sponsor rising talent are 53 percent more likely to be promoted than those who don't. Similarly, middle-level managers who have proteges are 167 percent more likely to be given stretch assignments. Well-chosen proteges contribute stellar performance, steadfast loyalty, and capabilities that you, the sponsor, may lack, thus increasing how fast and how far you can go. But how do you find standout proteges, let alone develop them so that they're able to come through for you and your organization? This book has the answers you need. Combining powerful new data and rich examples drawn from in-depth interviews with leaders from companies such as Unilever, Aetna, Blizzard Entertainment, and EY, The Sponsor Effect provides a seven-step playbook for how you can become a successful sponsor. You'll learn to: Identify the right mix of proteges Include those with differing perspectives Inspire your proteges and ignite their ambition Instruct them to develop key skill sets Inspect your picks for performance and loyalty Instigate a deal, detailing the terms of a relationship Invest three ways and reap the rewards Along the way, you'll discover the enormous benefits of investing in these valuable relationships.
Christopher Columbus needed a sponsor for a dangerous expedition, but the king of Portugal wasn’t interested. He repackaged his proposal for the queen of Spain. She put Columbus on retainer, and the rest is history. Columbus may not have been the first to discover America, but he had a great publicist. That’s where Jeff Blumenfeld comes in. For many years, using a PR specialty called adventure marketing, Jeff has connected explorers and their projects with corporate sponsors looking to demonstrate product performance in extreme conditions. His book takes the reader from Erik Weihenmayer’s expedition to be the first blind man to summit Mount Everest, to the first confirmed dogsled expedition of the North Pole, to Audrey Mestre’s deadly free dive expedition off Bayahibe beach in the Dominican Republic. You Want to Go Where? is the only book that not only takes you behind the scenes of some of the most dangerous adventure expeditions in recent years, but also shows how you can fund and arrange your own trip, including details on everything from grants to sponsorships. For anyone who’s ever had a dream to scale the tallest mountain or cross the largest ocean, You Want to Go Where? is your ticket. Full of fascinating stories and practical advice, it’s ideal for armchair explorers and budding adventurers alike.
Who’s pulling for you? Who’s got your back? Who’s putting your hat in the ring? Odds are this person is not a mentor but a sponsor. Mentors can build your self-esteem and provide a sounding board—but they’re not your ticket to the top. If you’re interested in fast-tracking your career, what you need is a sponsor—a senior-level champion who believes in your potential and is willing to advocate for you as you pursue that next raise or promotion. In this powerful yet practical book, economist and thought leader Sylvia Ann Hewlett—author of ten critically acclaimed books, including the groundbreaking Off-Ramps and On-Ramps—shows why sponsors are your proven link to success. Mixing solid data with vivid real-life narratives, Hewlett reveals the “two-way street” that makes sponsorship such a strong and mutually beneficial alliance. The seven-step map at the heart of this book allows you to chart your course toward your greatest goals. Whether you’re looking to lead a company or drive a community campaign, Forget a Mentor, Find a Sponsor will help you forge the relationships that truly have the power to deliver you to your destination.
A smart guide to self-promotion by a public relations professional shows women how to market themselves while still maintaining style and substance and offers helpful advice on the art of the interview, writing press materials, and how to handle the spotlight.
Are you an event producer and need help paying for your event? Would you like to produce an event and not worry about being left with a bill at the end? After 10 years of producing events, I've now secured over $2 Million Dollars in Sponsorships and I'm teaching you how I've done it step by step.
Twelve Step Sponsorship is the first truly comprehensive look at sponsorship, a role recovering people benefit from both as sponsees and ultimately as sponsors. Sponsorship is a rich and enduring part of tradition of Alcoholics Anonymous. Twelve Step Sponsorship delivers both the theory and practice--how to do it and why--in a clear, step-by-step presentation. Written by the author of Getting Started in AA, a widely acclaimed guide for the newcomer to the program of AA, Twelve Step Sponsorship is the first truly comprehensive look at sponsorship, a role recovering people benefit from both as sponsees and ultimately as sponsors. Twelve Step Sponsorship includes informative sections that deal with: finding a sponsor and being a sponsor. Twelve Step Sponsorship offers a welcome reinforcement to the tradition of "passing it on" from one generation of sponsors to the next.
Break into the power circle and build relationships that advance careers The Politics of Promotion offers women the tools and guidance they need to successfully navigate the realities of their organization, emphasizing the need to understand office politics to get the promotions and recognition they deserve. Written by Bonnie Marcus, a professional coach who focuses on helping women advance their careers, this book demonstrates the impact of relationships and sponsorship on career trajectory. Readers will learn why excellence and achievement aren't propulsion enough to get ahead, and how networking with power and intention can make all the difference in perception, reputation, and promotion. Far beyond the typical advice of "be assertive" and "embrace ambition," this book provides a unique and proven method for becoming a bigger player in the workplace and avoiding unexpected trip-ups that can add years to the climb—or end it for good. Many women focus on performance, thinking that good work garners promotion. Too often, they're left outside of the circles of power and influence where decisions are made that affect their careers. The Politics of Promotion provides a framework for breaking into that circle, and taking control of one's own career path, specifically showing how to: Navigate office politics successfully Build and nurture key relationships Get comfortable with self-promotion Avoid potentially disastrous "blindsides" Women who want to advance cannot afford to view politics as "dirty." It's the reality of the workplace, one that differs between organizations and fluctuates over time. Although being savvy about office politics is important for both genders, unconscious bias and stereotypes create special challenges for women. Learning to navigate these complex rules and customs is the key to professional recognition for women, fostering relationships that reach far beyond the next evaluation. Women looking to get ahead will find that the insights in The Politics of Promotion can help smooth the way.
10 Publishing Myths offers authors the chance to succeed in the publishing world by giving them practical tools they can use to succeed and dodge the myths of the industry. The publishing world is filled with misconceptions and myths. Therefore, it is terrific for authors to have big ambitions as their book is being published, but, it is also important to be realistic and understand the world of publishing. W. Terry Whalin has worked with hundreds of authors and published a number of bestsellers, and he knows that it is important to focus on creating a good book and not realistic about the business aspects. Within 10 Publishing Myths, Terry focuses on giving authors a realistic picture of the book world then detailing practical steps they can take to succeed. Inside 10 Publishing Myths, authors learn the actions they can take to succeed, they get a step-by-step guide for practical results, and so much more!
Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes. Cause marketing is not marketing a cause, but a partnership between business and nonprofit that benefits both This guide offers an easy-to-understand blueprint for finding appropriate partners, planning and setting up a campaign using Facebook, Twitter, and blogs, measuring campaign success, and more Explains online tools such as Quick Response Codes, services like Causon and The Point, and location marketing services including Foursquare, Whrrl, and Gowalla Features case studies that illustrate successful campaign techniques Cause Marketing For Dummies helps both businesses and nonprofits reap the benefits of effective cause marketing.
10/20/Life Second Edition If you like Starting Strength or 5/3/1, you''re going to LOVE 10/20/Life! What is 10/20/Life? 10-and-20 weeks at a time, for a lifetime of positive momentum in training and in LIFE. This philosophy is a life-long approach for any level of lifter or athlete. Many recreational lifters utilize the protocols in this book to have a better plan in the gym, with no plans to ever compete. On the other hand, many competitive lifters from Beginner to Pro use this approach with great success! From The Author, Brian Carroll: "With 10/20/Life, my objective is to teach you to get the results you want by coaching yourself-the same way a superior coach would take you through an individualized program in a great gym. We start out with a thorough examination of your weak points because that''s how quality coaching works. The idea is to show you what to program, and when, based on your weaknesses in the squat, bench press, and deadlift. This sounds simple, but it''s something most people don''t even consider, much less put into practice. From there, the 10/20/Life system takes you through the best injury-preventative warm-up in the industry, followed by a comprehensive layout of coaching cues for each individual lift. From start to finish, you''ll learn what to look for and what to do, and you''ll learn the reasoning behind all of it. By the time you''re finished working your way through these materials, you''ll be able to coach yourself, and others, like a pro." Learn to be your own coach, attack your weaknesses and utilize a proven philosophy that is a guide to permanent success. This book includes a comprehensive WEAK POINT CHART and WARM-UP INDEX that teach you how to assess your own training and PRESCRIBE THE EXERCISES YOU NEED. 20 YEARS OF RESEARCH AND TRIALS distilled into a program you can actually use! The plan is an easy five-step process: 1. Choose your schedule. (3 different) 2. Determine your weak points in the main lifts. (use the coaching guide to correct form) 3. Use the Weak Point and Assistance Exercise indexes to custom design your own program. (pick your assistance work as specified in the Weak Point index) 4. Follow the warm-up protocol listed. (4 parts, super easy and custom) 5. Determine your level of readiness, then train according to the system''s RPE plan for that day or if you''re in precontest, you go off of percentages. (this all depends on where you are in your phase of training) Just a few of the sizable additions to this "second edition" physical copy: * New chapter "Deload" * New chapter "Establishing a baseline" * New chapter "Speed work" Other updated features include: * A reintroduction of the 10/20/Life philosophy and update with AMAZING testimonials - male and female, raw and equipped. * The 5 main principles of 10/20/Life * How do you gain a mental edge? Tips to do so * What 10/20/Life is NOT - putting to rest speculation * RPE - a different approach * Nutrition - a closer look with detail * Coaching cues updated and expanded * Weak point index updated and expanded * Combo day updated and modified * Step-by-step set-up and the pro''s and con''s of a "wide base bench" vs the "traditional tucked" approach * New offseason training split "Jumbo Day" for those with little to no time to train or those who can''t recover between sessions with a typical split or even the "combo day" * All new pictures and charts throughout the entire book * Percentages for pre-contest modified and addressed with suggestions * Many new exercise and section "breakouts" for explanations of movement, an important note, or simply a summary of the section * FAQ section with 15 of the most commonly asked questions. And so much more!
