Drawing on the latest research this book examines the tourism and leisure needs of older people. Chapters review the particular behaviors, characteristics and special requirements of the senior market and provide examples of good practice and service provision. The book highlights how important an understanding of this emerging market is to tourism and leisure providers. It also suggests ways to effectively market to and provide for this expanding group in the future.
Based on the authors' years of experience in working with older adults, this book describes how to create a successful senior community center. The chapters are chock-full of ideas, insights, and suggestions for activities applicable in a wide range of settings including assisted living facilities, adult day living centers, residential facilities, and recreational programs. The book features real-life vignettes that bring the text to life, providing readers with the opportunity to see how older adults benefit from senior centers.
This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to apply the life course paradigm’s concepts and theoretical perspectives to study consumer topics in an innovative way. Although a growing number of marketing researchers, either implicitly or explicitly, subscribe to life course perspectives for studying a variety of consumer behaviors, their efforts have been limited due to a lack of theories and methods that would help them study consumers over the lifecycle. When studying consumers over their lifespan, researchers examine differences in the consumer behaviors of various age groups (e.g., children, baby boomers, elderly, etc.) or family life stages (e.g., bachelors, full nesters, empty nesters, etc.), inferring that consumer behavior changes over time or linking consumption behaviors to previous experiences and future expectations. Such efforts, however, have yet to benefit from an interdisciplinary research approach. This book fills this gap in consumer research by informing readers about the differences between some of the most commonly used models for studying consumers over their lifespan and the life course paradigm, and providing implications for research, public policy, and marketing practice. Presenting applications of the life course approach in such research topics as decision making, maladaptive behaviors (e.g., compulsive buying, binge eating), consumer well-being, and cognitive decline, this book is beneficial for students, scholars, professors, practitioners, and policy makers in consumer behavior, consumer research, consumer psychology, and marketing research.
This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights the most effective ways of reaching and serving older consumer segments for different products and services such as financial services, food and beverages, healthcare and pharmaceuticals, and travel among others. It presents segment-to-industry specific strategies that help marketers develop more refined and targeted micro-marketing strategies and customer relationship management (CRM) systems for building and retaining a large base of older customers. These strategies also help demonstrate how companies can make decisions that increase profitability not only by satisfying consumer needs and wants, but also by creating positive change and improvement in consumer well-being.
This book constitutes the refereed post-conference proceedings of the 7th and the 8th International Conference on Big Data Technologies and Applications, ICT4AWE 2021 and ICT4AWE 2022, held in April 24–26, 2021 and April 23–25, 2022. Due to COVID-19 pandemic both conferences were held virtually. The 21 full papers of ICT4AWE 2021 and ICT4AWE 2022 were selected from 80 submissions and present all big data technologies, such as Aging Well - Social and Human Sciences Perspective; Telemedicine and Independent Living; Digital Health and e-health.
This unique treatise expands on the philosophy of technology to argue for a psychology of technology based on the complex relationships between psychology, biology and technology, especially in the light of our relationships with our digital devices, our online lives, and our human experience. Drawing from disciplines ranging from philosophy and evolution to cognition and neuroscience, it examines myriad aspects of the brain’s creative development: the cognitive, sensory, and motor processes that enable technological progress and its resulting efficiencies and deficiencies along with our discomforts and pleasures. These experiences are key to behavioral and affective processes in technology, manifest in such diverse phenomena as multitasking, the shift in tech design from ergonomics to hedonomics, and the many types of online problem behaviors. Through these rich pages, readers can understand more deeply the history and future of human adjustment and adaptation in an environment intertwined with technology—and, with the ascendance of video games and virtual reality, new conceptions of the human self. Among the topics covered: Could we have remained a tech-devoid society? Technology, ergonomics and the non-executive functions of our body. New directions in brain-computer interface. From avatars and agents to virtual reality technology.“br> On measuring affective responses to objects. Psychology, technology, ethics, and culture. A timely lens on a field that will grow in importance as it shapes our existence, Psychology of Technology will be read and discussed by not only psychologists, social scientists, and behavioral scientists, but also by technology designers and developers and those in biotechnology.
Road rage, animal rights, cyberporn, crystal healing, doctor-assisted suicide — everywhere we look, the signs all tell us we’re living in a post-Christian culture. Or are we? Leonard Sweet -- cultural historian, preacher, futurist, creatologist, and preeminent thinker -- firmly believes we live today in a pre-Christian society, fraught with challenges, dangers, critical choices, and above all, tremendous potential for the church. The outcome will depend on our response to today’s flood of religious pluralism that threatens to sweep us away. What will we do? Deny the reality of the incoming surge? "Hunker in the bunker," hermetically sealing ourselves in an increasingly out-of-touch church counterculture? Or will we boldly hoist our sails, and -- looking to God for guidance and strength -- move with confidence and purpose over the waves. SoulTsunami is a fascinating, even mind-numbing look at the implications of our changing world for the church in the 21st century. With uncanny wisdom and trademark wit, Leonard Sweet explores ten key "futuribles" (precision guesses that fall short of predictions), expanding on and relating topics ranging from the reentry of theism and spiritual longing in contemporary society, to the impact of modern technology, to the global renaissance, to models for the church to reach people caught in the cultural maelstrom. Here are eye-opening perspectives on the church from within and from without — from its surrounding society.Lively, well-written, and provocative, SoulTsunami is a clarion call for Christians to remove their tunnel-vision glasses and take a good look at the swelling postmodern flood. It also is a voice of encouragement, affirming the church in its role as God’s lifeboat. And it is a passionate, prophetic guide, pointing the way to reach a world swept out to sea.
The buying habits of baby boomers really do differ from those of their parents. The authors show how marketers can use each group's consumption patterns to reach both markets most effectively. Another insight: buying habits of these groups differ according to the product or service offered. By analyzing each cohort's buying habits in various purchasing situations, the book dramatizes the need for customized marketing strategies. Based on two national surveys conducted by the Center for Mature Studies, Georgia State University, the book will be essential for marketing professionals and their academic colleagues. Moschis and his coauthors concentrate on food products, apparel, footwear, drugs and cosmetics, housing, technology products and telecommunications services, health care, travel and leisure, and financial and insurance services. They cover preferences for selected products and services, patronage habits, methods of purchasing, motives for preferences for specific brands and services and for payment methods, and reasons for buying direct. Each chapter addresses a specific product or service category and includes analyses of survey respondents by demographic and lifestyle characteristics and media use habits. The book concludes with a discussion of the implications of their research and the ways in which it will lead marketers to design more effective strategies, not only today but in the future.
