Against the Mainstream
Against the Mainstream

Author: George Gerbner

Publisher: Peter Lang Incorporated, International Academic Publishers

Published: 2002

Total Pages: 536

ISBN-13:

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George Gerbner has been recognized as one of the most influential and prolific media scholars for over four decades. In this text, Morgan (communication, U. of Massachusetts/Amherst) brings together for the first time an extensive collection of Gerbner's writings. Forty-five selections are grouped into sections on Gerbner's early theories about communication, education and the media, early studies of media institutions and content, the theory and method of Cultural Indicators, Gerbner's key writings about violence, samples of Gerbner's Cultural Indicator studies on a variety of topics, and critical studies and opinion pieces on a variety of topics. No subject index. Annotation copyrighted by Book News, Inc., Portland, OR

George Gerbner
George Gerbner

Author: Michael Morgan

Publisher: A Critical Introduction to Media and Communication Theory

Published: 2012

Total Pages: 0

ISBN-13: 9781433109874

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Telling all the stories -- Gerbner's early research -- Toward cultural indicators -- The violence profiles -- Beyond violence -- Critiques, advances, and critical contributions.

Invisible Crises
Invisible Crises

Author: George Gerbner

Publisher: Routledge

Published: 2018-10-08

Total Pages: 496

ISBN-13: 0429979274

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According to the contributors to this volume, the communications media deliberately blank out critical conditions and developments whose imagery would pose unacceptable challenges to the dominant structures of culture-power. Such "invisible crises" include the suppression of information about the dehumanization and stigmatization of groups of people; the drift toward ecological suicide; the neglect of vital institutions such as public education and the arts; the way in which television corrupts the electoral process; and the promotion of practices which drug, poison and kill. The book asks why the media are, in the view of contributors, withholding vital information from the public, and focuses on the increasing concentration of culture-power that, it is argued, keeps these truths from public view.

Living with Television Now
Living with Television Now

Author: Michael Morgan

Publisher: Peter Lang Incorporated, International Academic Publishers

Published: 2012

Total Pages: 0

ISBN-13: 9781433113697

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George Gerbner's cultivation theory provides a framework for the analysis of relationships between television viewing and attitudes and beliefs about the world. Since the 1970s, cultivation analysis has been a lens through which to examine television's contributions to conceptions of violence, sex roles, political attitudes and numerous other phenomena. Hundreds of studies during this time have (mostly) found that there are relationships between television exposure and people's worldviews, but important questions remain: just how big are these relationships, are they real, are some people more vulnerable to them than others, do they vary across different topics, and will we continue to find them in new media environments? In this collection of nineteen chapters, leading scholars review and assess the most significant developments in cultivation research in the past ten years. The book highlights cutting-edge research related to these questions and surveys important recent advances in this evolving body of work. The contributors point us toward new directions and fresh challenges for cultivation theory and research in the future.

Violence and Terror in the Mass Media
Violence and Terror in the Mass Media

Author: George Gerbner

Publisher: Bloomsbury Publishing USA

Published: 1988-01-13

Total Pages: 257

ISBN-13: 031301597X

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Originally a Unesco project, this annotate bibliography results from more than 4,600 requests to media scholars and researchers for research reports, publications, and other information relating to violence and terrorism. Although there is an international cast to the materials, most are from the U.S. Even though violence and terrorism permeate our myths and legends, there is increasing concern with their effect on viewers. This bibliography is particularly timely, with entries through spring 1987. The sections of the work (mass media content, mass media effects, pornography and the media, terrorism and the media) give a better idea of the work's scope than does the title. Choice [T]he annotations are clearly written, succinctly descriptive of the original work's research with test groups, and evaluative of research results. Reference Books Bulletin This bibliography focuses on research and scholarly works relating to violence and terror. Consisting primarily of articles published in scholarly journals and books, this comprehensive work examines major topics such as violence and mass media content, violence and mass media effects, terrorism and the mass media, and pornography. Also included are articles from popular journals, reports published by the United States and other governments, conference papers, and dissertations. Each entry consists of the bibliographic citation and a short abstract; many of the sources include studies from other countries where relevant research has been conducted. The compilers' introduction provides a clear definition of violence and terrorism as they are dealt with in this volume and offers an interesting overview of various aspects of the subject.

Digital Media Influence
Digital Media Influence

Author: Andy Ruddock

Publisher: SAGE

Published: 2020-03-09

Total Pages: 155

ISBN-13: 1529700272

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Populism, misogyny, rampage murders. Digital media seem to lie at the heart of sinister, intractable social challenges. Curiously, the very societies who fear such things are often dismissive of media research. Addressing key issues affecting global media industries, this book explains how to solve the present conundrum by appreciating the historical development of cultivation theory. Digital Media Influence ties cultivation themes, such as mean world syndrome, mainstreaming, the celebration of white male violence, the ridiculing of ageing women, the inhibition of activism, the mediatisation of religion and the erosion of trust in education, with contemporary digital media case studies. Considering the aftermath of the Parkland murders, political memes, Islamophobia, the fate of female reality TV stars and the bad press directed at media education, Ruddock shows how these phenomena are born of media practices that cultivation theory began to dissect in the 1950s. Paying close attention to the life and work of George Gerbner, Digital Media Influence locates today’s questions in the historical forces and relationships that moved media industries closer to the heart of global politics in the mid-20th century. It makes Gerbner’s work relevant to all critical media researchers by providing a theoretical, methodological and historical steer for understanding new media influences. In explaining how one of the world’s leading media theories developed in relation to intriguing historical circumstances – many of them deeply personal – this book helps researchers of all levels to find their voice in writing on media issues.

Television and Its Viewers
Television and Its Viewers

Author: James Shanahan

Publisher: Cambridge University Press

Published: 1999-09-09

Total Pages: 286

ISBN-13: 9780521587556

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Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. James Shanahan and Michael Morgan, both distinguished researchers in this field, scrutinize cultivation through detailed theoretical and historical explication, critical assessments of methodology, and a comprehensive 'meta-analysis' of twenty years of empirical results. They present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment. They argue that cultivation theory offers a unique and valuable perspective on the role of television in twentieth-century social life. Television and its Viewers, the first book-length study of its type, will be of interest to students and scholars in communication, sociology, political science and psychology and contains an introduction by the seminal figure in this field, George Gerbner.

Christian Slavery
Christian Slavery

Author: Katharine Gerbner

Publisher: University of Pennsylvania Press

Published: 2018-02-07

Total Pages: 293

ISBN-13: 0812294904

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Could slaves become Christian? If so, did their conversion lead to freedom? If not, then how could perpetual enslavement be justified? In Christian Slavery, Katharine Gerbner contends that religion was fundamental to the development of both slavery and race in the Protestant Atlantic world. Slave owners in the Caribbean and elsewhere established governments and legal codes based on an ideology of "Protestant Supremacy," which excluded the majority of enslaved men and women from Christian communities. For slaveholders, Christianity was a sign of freedom, and most believed that slaves should not be eligible for conversion. When Protestant missionaries arrived in the plantation colonies intending to convert enslaved Africans to Christianity in the 1670s, they were appalled that most slave owners rejected the prospect of slave conversion. Slaveholders regularly attacked missionaries, both verbally and physically, and blamed the evangelizing newcomers for slave rebellions. In response, Quaker, Anglican, and Moravian missionaries articulated a vision of "Christian Slavery," arguing that Christianity would make slaves hardworking and loyal. Over time, missionaries increasingly used the language of race to support their arguments for slave conversion. Enslaved Christians, meanwhile, developed an alternate vision of Protestantism that linked religious conversion to literacy and freedom. Christian Slavery shows how the contentions between slave owners, enslaved people, and missionaries transformed the practice of Protestantism and the language of race in the early modern Atlantic world.