Geographic information systems (GIS)--a central repository of geographic data collected from various sources, including satellites and GPS--is emerging as one of the most intriguing and promising high-tech fields. This easy-to-understand resource provides technical and nontechnical professionals, regardless of their background, with an accessible and practical guide to important GIS know-how.
Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results. This fast and easy guide covers: Marketing’s four Ps . . . plus three—planning, positioning, and people Tactics for organizing a research-driven campaign Strategies for leading a marketing team Techniques for branding from the inside out Case studies of marketing successes and failures Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.
Write efficient GIS applications using PostGIS - from data creation to data consumption About This Book Learn how you can use PostGIS for spatial data analysis and manipulation Optimize your queries and build custom functionalities for your GIS application A comprehensive guide with hands-on examples to help you master PostGIS with ease Who This Book Is For If you are a GIS developer or analyst who wants to master PostGIS to build efficient, scalable GIS applications, this book is for you. If you want to conduct advanced analysis of spatial data, this book will also help you. The book assumes that you have a working installation of PostGIS in place, and have working experience with PostgreSQL. What You Will Learn Refresh your knowledge of the PostGIS concepts and spatial databases Solve spatial problems with the use of SQL in real-world scenarios Practical walkthroughs of application development examples using Postgis, GeoServer and OpenLayers. Extract, transform and load your spatial data Expose data directly or through web services. Consume your data in both desktop and web clients In Detail PostGIS is open source extension onf PostgreSQL object-relational database system that allows GIS objects to be stored and allows querying for information and location services. The aim of this book is to help you master the functionalities offered by PostGIS- from data creation, analysis and output, to ETL and live edits. The book begins with an overview of the key concepts related to spatial database systems and how it applies to Spatial RMDS. You will learn to load different formats into your Postgres instance, investigate the spatial nature of your raster data, and finally export it using built-in functionalities or 3th party tools for backup or representational purposes. Through the course of this book, you will be presented with many examples on how to interact with the database using JavaScript and Node.js. Sample web-based applications interacting with backend PostGIS will also be presented throughout the book, so you can get comfortable with the modern ways of consuming and modifying your spatial data. Style and approach This book is a comprehensive guide covering all the concepts you need to master PostGIS. Packed with hands-on examples, tips and tricks, even the most advanced concepts are explained in a very easy-to-follow manner. Every chapter in the book does not only focus on how each task is performed, but also why.
This book offers a balance of principles, concepts, and techniques to guide readers toward an understanding of how the World Wide Web can expand and modernize the way you use GIS technology.-- [book cover]
A nontechnical, visual shortcut to mastering GIS fundamentals, pairing intuitive graphs and illustrations with concise definitions of GIS concepts and examples of real-life applications. Coverage includes GIS and the information age, GIS basics, data manipulation, raster and vector for nontechnicians, topology, analysis, site suitability, and data conversion. Useful for students and professionals new to GIS, including those for whom English is a second language, and as a reference for more experienced practitioners. Annotation copyrighted by Book News, Inc., Portland, OR
"Desktop GIS" explores the world of Open Source GIS software and provides a guide to navigate the many options available. Strategies for choosing a platform, selecting the right tools, integration, managing change, and getting support are presented.
This book deals with risk capital provided for established firms outside the stock market, private equity, which has grown rapidly over the last three decades, yet is largely poorly understood. Although it has often been criticized in the public mind as being short termist and having adverse consequences for employment, in reality this is far from the case. Here, John Gilligan and Mike Wright dispel some of the biggest myths and misconceptions about private equity. The book provides a unique and authoritative source from a leading practitioner and academic for practitioners, policymakers, and researchers that explains in detail what private equity involves and reviews systematic evidence of what the impact of private equity has been. Written in a highly accessible style, the book takes the reader through what private equity means, the different actors involved, and issues concerning sourcing, checking out, valuing, and structuring deals. The various themes from the systematic academic evidence are highlighted in numerous summary vignettes placed alongside the text that discuss the practical aspects. The main part of the work concludes with an up-to-date discussion by the authors, informed commentators on the key issues in the lively debate about private equity. The book further contains summary tables of the academic research carried out over the past three decades across the private equity landscape including: the returns to investors, economic performance, impact on R&D and employees, and the longevity and life-cycle of private equity backed deals.
