Gender Representations in Commercials – Original and Translation
Gender Representations in Commercials – Original and Translation

Author: Stavroula (Stave) Vergopoulou

Publisher: Frank & Timme GmbH

Published: 2024-07-26

Total Pages: 286

ISBN-13: 3732910733

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Within the interdisciplinary framework of gender, translation, and advertising, this study investigates gender representations of fictional characters in original and translated audiovisual advertisements. Stavroula (Stave) Vergopoulou discusses various manifestations of sexism on verbal and/or nonverbal levels. She also explores the ways in which translators can reduce or mitigate linguistic sexism in advertising translation to foster gender-fair language use. Her research draws on sociocultural linguistics and particularly on a social constructionist approach to gender identities. The exploration of the relationship(s) of gender and advertising and the discussion of the key concept of translation form the theoretical basis for the empirical research work. For this, English and German commercials from 2017 to 2020 have been examined along with their English, German, and Greek target texts.

Franco-British Cultural Exchanges, 1880-1940
Franco-British Cultural Exchanges, 1880-1940

Author: Andrew Radford

Publisher: Springer

Published: 2012-06-28

Total Pages: 219

ISBN-13: 113703078X

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This volume focuses on the literary connotations of the 'Channel Packet' and sets forth lively dialogues between French and British culture at a key period of artistic innovation and exchange between 'high' and popular art forms.

Advertising and Reality
Advertising and Reality

Author: Amir Hetsroni

Publisher: Bloomsbury Publishing USA

Published: 2012-11-02

Total Pages: 180

ISBN-13: 144111503X

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Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more. This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.

Fresh Lipstick
Fresh Lipstick

Author: Linda M. Scott

Publisher: Macmillan

Published: 2006-02-21

Total Pages: 367

ISBN-13: 140397134X

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Challenges feminist beliefs that the fashion and beauty industry objectifies women, contending that elite women are out of touch with most women in the U.S. while arguing that fashion is more an expression of creativity and identity than a means of attracting men.

Handbook of Translation Studies
Handbook of Translation Studies

Author: Yves Gambier

Publisher: John Benjamins Publishing Company

Published: 2013-12-20

Total Pages: 246

ISBN-13: 9027270813

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As a meaningful manifestation of how institutionalized the discipline has become, the new Handbook of Translation Studies is most welcome. It joins the other signs of maturation such as Summer Schools, the development of academic curricula, historical surveys, journals, book series, textbooks, terminologies, bibliographies and encyclopedias. The HTS aims at disseminating knowledge about translation and interpreting and providing easy access to a large range of topics, traditions, and methods to a relatively broad audience: not only students who often adamantly prefer such user-friendliness, researchers and lecturers in Translation Studies, Translation & Interpreting professionals; but also scholars and experts from other disciplines (among which linguistics, sociology, history, psychology). In addition the HTS addresses any of those with a professional or personal interest in the problems of translation, interpreting, localization, editing, etc., such as communication specialists, journalists, literary critics, editors, public servants, business managers, (intercultural) organization specialists, media specialists, marketing professionals. The usability, accessibility and flexibility of the HTS depend on the commitment of people who agree that Translation Studies does matter. All users are therefore invited to share their feedback. Any questions, remarks and suggestions for improvement can be sent to the editorial team at [email protected]. Next to the book edition (in printed and electronic, PDF, format), HTS is also available as an online resource, connected with the Translation Studies Bibliography. For access to the Handbook of Translation Studies Online, please visit http://www.benjamins.com/online/hts/

Translating the Female Self across Cultures
Translating the Female Self across Cultures

Author: Eliana Maestri

Publisher: John Benjamins Publishing Company

Published: 2018-01-15

Total Pages: 318

ISBN-13: 9027266069

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Translating the Female Self across Cultures examines contemporary autobiographical narratives and their Italian and French translations. The comparative analyses of the texts are underpinned by the latest developments in Translation Studies that place emphasis on identity construction in translation and the role of translation in moulding various types of identity. They focus on how the writers’ textual personae make sense of their sexual, artistic and post-colonial identities in relation to the mother and how the mother-daughter dyad survives translation into the Italian and French social, political and cultural contexts. The book shows how each target text activates different cultural literary, linguistic and rhetorical frames of reference which cast light on the facets of the protagonists’ quest for identity: the cult of the Madonna; humour and irony; gender and class; mimesis and storytelling; performativity and geographical sense of self. The book highlights the fruitfulness of studying women’s narratives and their translations, and the polyphonic dialogue between the translations and the literary and theoretical productions of the French and Italian cultures.

Jesus, the Bible, and Homosexuality, Revised and Expanded Edition
Jesus, the Bible, and Homosexuality, Revised and Expanded Edition

Author: Jack Rogers

Publisher: Westminster John Knox Press

Published: 2009-04-14

Total Pages: 256

ISBN-13: 1611640504

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In this revised and expanded best seller, Rogers argues for equal rights in both the church and society for lesbians, gays, bisexuals, and transgendered people. He describes how he moved away from opposition to support, charts the church's history of using biblical passages to oppress marginalized groups, argues for a Christ-centered reading of Scripture, debunks stereotypes about gays and lesbians, and explores texts used most frequently against homosexuals and gay ordination. In this newly revised edition, he maps the recent progress of major U.S. denominations toward full equality for LGBT persons, adds a new chapter that examines how Scripture is best interpreted by Jesus' redemptive life and ministry, and updates his own efforts and experiences. The book also includes a guide for group study or personal reflection.