Gender Advertisements
Author: Erving Goffman
Publisher: Palgrave
Published: 1979
Total Pages: 84
ISBN-13: 9780333239537
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Gender Advertisements
Author: Erving Goffman
Publisher:
Published: 1999
Total Pages: 84
ISBN-13:
DOWNLOAD EBOOKAdvertising, Gender and Society
Author: Magdalena Zawisza-Riley
Publisher: Routledge
Published: 2019-07-03
Total Pages: 231
ISBN-13: 1351386107
DOWNLOAD EBOOKAdvertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.
Living Up to the Ads
Author: Simone Weil Davis
Publisher: Duke University Press
Published: 2000
Total Pages: 268
ISBN-13: 9780822324461
DOWNLOAD EBOOKExplores interactions between novels and advertising in the construction of subjectivity in the early part of the twentieth century.
Beyond Goffman
Author: Stephen H. Riggins
Publisher: Walter de Gruyter
Published: 2011-04-20
Total Pages: 473
ISBN-13: 3110847299
DOWNLOAD EBOOKBeyond Goffman: Studies on Communication, Institution, and Social Interaction (Approaches to Semiotics).
Controversies in Contemporary Advertising
Author: Kim Bartel Sheehan
Publisher: SAGE Publications
Published: 2013-07-18
Total Pages: 336
ISBN-13: 1483315436
DOWNLOAD EBOOKPresenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
Analysis of the 'gendered' advertisements from the perspective of text and visuals
Author: Kwan Lung Chan
Publisher: GRIN Verlag
Published: 2020-07-08
Total Pages: 12
ISBN-13: 3346199673
DOWNLOAD EBOOKEssay from the year 2019 in the subject Sociology - Relationships and Family, grade: B, Education University of Hong Kong, course: ENG3267 Language and Gender, language: English, abstract: This essay aims to find out the typical characteristics of a female-centred advertisement and a male-centred advertisement, and how does advertisements usually brainwash audience practically to enhance their sales. Visuals would be mainly analysed and also texts occasionally, using the photographic art critique approach, i.e. to see how 'vision and visual images are expressions of power relations' by analysing how the audience see the images and how the producer exert the power of such way of seeing over the audience, and Michael Halliday’s Systemic Functional Grammar. The Revlon advertisement starring Halle Berry and Noah Mills and shot by Brian Bowen Smith, and the Stella Artois advertisement shot by Annie Leibovitz are chosen for the analysis, which both are found on the internet. Gender representations in advertisements have been criticized as gender-biased and are utilized as a means for enhancing revenue of entrepreneurs. For example, beliefs such as "ageing is bad", "fat is bad", "body hair is bad", "natural body odour is bad" are promoted in advertisements so as to make the audience believe these are true. The companies can then successful increase sales such as anti-aging cosmetics, fat-free food, hair-removal cream and antiperspirant spray. Repetitive brainwashing using advertisements can simply make the "actual reader" be assimilated to become the imaginary "ideal reader" that the advertisement aims to promote the goods/service to unconsciously.
Advertising Cultures
Author: Sean Nixon
Publisher: SAGE
Published: 2003-04
Total Pages: 194
ISBN-13: 9780761961987
DOWNLOAD EBOOKThe economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. Advertising Cultures presents a case-study of the social make-up, informal cultures and subjective identities of these creative practices.
Brandsplaining
Author: Jane Cunningham
Publisher: Penguin UK
Published: 2021-02-18
Total Pages: 240
ISBN-13: 0241456010
DOWNLOAD EBOOK'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast
What Works
Author: Iris Bohnet
Publisher: Belknap Press
Published: 2016-03-08
Total Pages: 400
ISBN-13: 0674089030
DOWNLOAD EBOOKShortlisted for the Financial Times and McKinsey Business Book of the Year Award A Financial Times Best Business Book of the Year A Times Higher Education Book of the Week Best Business Book of the Year, 800-CEO-READ Gender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people’s minds has proven to be difficult and expensive. By de-biasing organizations instead of individuals, we can make smart changes that have big impacts. Presenting research-based solutions, Iris Bohnet hands us the tools we need to move the needle in classrooms and boardrooms, in hiring and promotion, benefiting businesses, governments, and the lives of millions. “Bohnet assembles an impressive assortment of studies that demonstrate how organizations can achieve gender equity in practice...What Works is stuffed with good ideas, many equally simple to implement.” —Carol Tavris, Wall Street Journal “A practical guide for any employer seeking to offset the unconscious bias holding back women in organizations, from orchestras to internet companies.” —Andrew Hill, Financial Times
