The Psychology of Learning and Motivation series features empirical and theoretical contributions in cognitive and experimental psychology, ranging from classical and instrumental conditioning, to complex learning and problem-solving. - Presents the latest information in the highly regarded Psychology of Learning and Motivation series - Provides an essential reference for researchers and academics in cognitive science - Contains information relevant to both applied concerns and basic research
Visual cognitive processes have traditionally been examined with simplified stimuli, but generalization of these processes to the real-world is not always straightforward. Using images, computer-generated images, and virtual environments, researchers have examined processing of visual information in the real-world. Although referred to as scene perception, this research field encompasses many aspects of scene processing. Beyond the perception of visual features, scene processing is fundamentally influenced and constrained by semantic information as well as spatial layout and spatial associations with objects. In this review, we will present recent advances in how scene processing occurs within a few seconds of exposure, how scene information is retained in the long-term, and how different tasks affect attention in scene processing. By considering the characteristics of real-world scenes, as well as different time windows of processing, we can develop a fuller appreciation for the research that falls under the wider umbrella of scene processing.
Recent advances in eye tracking technology will allow for a proliferation of new applications. Improvements in interactive methods using eye movement and gaze control could result in faster and more efficient human computer interfaces, benefitting users with and without disabilities. Gaze Interaction and Applications of Eye Tracking: Advances in Assistive Technologies focuses on interactive communication and control tools based on gaze tracking, including eye typing, computer control, and gaming, with special attention to assistive technologies. For researchers and practitioners interested in the applied use of gaze tracking, the book offers instructions for building a basic eye tracker from off-the-shelf components, gives practical hints on building interactive applications, presents smooth and efficient interaction techniques, and summarizes the results of effective research on cutting edge gaze interaction applications.
Since its inception, eye-tracking technology has evolved into a critical device in psychological and sociological settings. By tracking eye movement, one can conduct lie detection, learn about neuropsychology, and measure reading response. Recently, these technologies have been implemented in Educational and School Psychology as a way to assess how students interact with content. Eye-Tracking Technology Applications in Educational Research enriches the current pool of educational research with cutting-edge applications of eye tracking in education. Seeking to advance this emergent, interdisciplinary field, this publication collects a diverse group of researchers exploring all aspects of this technology as an essential reference for educators, researchers, administrators, and advanced graduate students.
In the past few years, there has been an explosion of eye movement research in cognitive science and neuroscience. This has been due to the availability of 'off the shelf' eye trackers, along with software to allow the easy acquisition and analysis of eye movement data. Accompanying this has been a realisation that eye movement data can be informative about many different aspects of perceptual and cognitive processing. Eye movements have been used to examine the visual and cognitive processes underpinning a much broader range of human activities, including, language production, dialogue, human computer interaction, driving behaviour, sporting performance, and emotional states. Finally, in the past thirty years, there have been real advances in our understanding of the neural processes that underpin eye movement behaviour. The Oxford Handbook of Eye Movements provides the first comprehensive review of the entire field of eye movement research. In over fifty chapters, it reviews the developments that have so far taken place, the areas actively being researched, and looks at how the field is likely to devlop in the coming years. The first section considers historical and background material, before moving onto section 2 on the neural basis of eye movements. The third and fourth sections looks at visual cognition and eye movements and eye movement pathology and development. The final sections consider eye movements and reading and language processing and eye movements. Bringing together cutting edge research from and international team of leading psychologists, neuroscientists, and vision researchers, this book is the definitive reference work in this field.
Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media
The book provides a comprehensive state-of-the-art overview of current research on cognitive and applied aspects of eye movements. The contents include peer-reviewed chapters based on a selection of papers presented at the 11th European Conference on Eye Movements (Turku, Finland 2001), supplemented by invited contributions. The ECEM conference series brings together researchers from various disciplines with an interest to use eye-tracking to study perceptual and higher order cognitive functions. The contents of the book faithfully reflect the scope and diversity of interest in eye-tracking as a fruitful tool both in basic and applied research. It consists of five sections: visual information processing and saccadic eye movements; empirical studies of reading and language production; computational models of eye movements in reading; eye-tracking as a tool to study human-computer interaction; and eye movement applications in media and communication research. Each section is concluded by a commentary chapter by one of the leading authorities in the field. These commentaries discuss and integrate the contributions in the section and provide an expert view on the most significant present and future developments in the respective areas. The book is a reference volume including a large body of new empirical work but also principal theoretical viewpoints of leading research groups in the field.
Despite the availability of cheap, fast, accurate and usable eye trackers, there is little information available on how to develop, implement and use these systems. This 2nd edition of the successful guide contains significant additional material on the topic and aims to fill that gap in the market by providing an accessible and comprehensive introduction. Additional key features of the 2nd edition include: Technical description of new (state-of-the-art) eye tracking technology; a complete whole new section describing experimental methodology including experimental design, empirical guidelines, and five case studies; and survey material regarding recent research publications.
We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, thanks to the development of eye tracking technology, there has been a growing interest in monitoring and measuring these movements, with a view to understanding how we attend to and process the visual information we encounter Eye tracking as a research tool is now more accessible than ever, and is growing in popularity amongst researchers from a whole host of different disciplines. Usability analysts, sports scientists, cognitive psychologists, reading researchers, psycholinguists, neurophysiologists, electrical engineers, and others, all have a vested interest in eye tracking for different reasons. The ability to record eye-movements has helped advance our science and led to technological innovations. However, the growth of eye tracking in recent years has also presented a variety of challenges - in particular the issue of how to design an eye-tracking experiment, and how to analyse the data. This book is a much needed comprehensive handbook of eye tracking methodology. It describes how to evaluate and acquire an eye-tracker, how to plan and design an eye tracking study, and how to record and analyse eye-movement data. Besides technical details and theory, the heart of this book revolves around practicality - how raw data samples are converted into fixations and saccades using event detection algorithms, how the different representations of eye movement data are calculated using AOIs, heat maps and scanpaths, and how all the measures of eye movements relate to these processes. Part I presents the technology and skills needed to perform high-quality research with eye-trackers. Part II covers the predominant methods applied to the data which eye-trackers record. These include the parsing of raw sample data into oculomotor events, and how to calculate other representations of eye movements such as heat maps and transition matrices. Part III gives a comprehensive outline of the measures which can be calculated using the events and representations described in Part II. This is a taxonomy of the measures available to eye-tracking researchers, sorted by type of movement of the eyes and type of analysis. For anyone in the sciences considering conducting research involving eye-tracking, this book will be an essential reference work.
This groundbreaking resource offers a comprehensive overview of cutting-edge video-based eye monitoring algorithms, as well as human factor algorithms and experiments. Helping to apply the skills in Intelligent Human Machine Interaction (IHMI), this practical reference shows how the core low-level building blocks are implemented and how they are linked with human factor algorithms and human-machine interfaces (HMI) in smart vehicles, sensitive environments and medical facilities.
