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Author: Louis G. Herman
Publisher: New World Library
Published: 2013
Total Pages: 730
ISBN-13: 1608681157
DOWNLOAD EBOOK""To address global political unrest and ecological collapse, political science professor Herman presents ways to incorporate the wisdom of the hunter-gatherer culture of the San Bushmen of southern Africa into modern Western culture"--
Author: Patrick Hanlon
Publisher: Simon and Schuster
Published: 2006-01-24
Total Pages: 273
ISBN-13: 074327797X
DOWNLOAD EBOOKThe author explains why the most successful brands--whether products, services, or organizations--create a culture of belief, in which the consumer develops a powerful emotional attachment to the brand as the best of its kind.
Author: Patrick Hanlon
Publisher: Simon and Schuster
Published: 2006-02-06
Total Pages: 275
ISBN-13: 0743288823
DOWNLOAD EBOOKIn one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination -- and seize a bigger slice of the pie. What is the magic glue that adheres consumers to Google, Mini Cooper, and Oprah, but not to others? Why do many brands with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace that brands like Apple, Starbucks, or Nike have? After years of working with famous brands like Absolut, Ford Motor Company, LEGO, Disney, Montblanc, Sara Lee, and others, Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement. In Primal branding, Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques work for everyone involved in creating and selling an image -- from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. Primal branding presents a world of new possibility for everyone trying to spark public appeal -- and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture.
Author: J.C. Herz
Publisher: Harmony
Published: 2014-06-03
Total Pages: 378
ISBN-13: 0385348886
DOWNLOAD EBOOKThe absorbing, definitive account of CrossFit's origins, its explosive grassroots growth, and its emergence as a global phenomenon. One of the most illuminating books ever on a sports subculture, Learning to Breathe Fire combines vivid sports writing with a thoughtful meditation on what it means to be human. In the book, veteran journalist J.C. Herz explains the science of maximum effort, why the modern gym fails an obese society, and the psychic rewards of ending up on the floor feeling as though you're about to die. The story traces CrossFit’s rise, from a single underground gym in Santa Cruz to its adoption as the workout of choice for elite special forces, firefighters and cops, to its popularity as the go-to fitness routine for regular Joes and Janes. Especially riveting is Herz’s description of The CrossFit Games, which begin as an informal throw-down on a California ranch and evolve into a televised global proving ground for the fittest men and women on Earth, as well as hundreds of thousands of lesser mortals. In her portrayal of the sport's star athletes, its passionate coaches and its “chief armorer,” Rogue Fitness, Herz powerfully evokes the uniqueness of a fitness culture that cultivates primal fierceness in average people. And in the shared ordeal of an all-consuming workout, she unearths the ritual intensity that's been with us since humans invented sports, showing us how, on a deep level, we're all tribal hunters and first responders, waiting for the signal to go all-out.
Author: Marissa Guggiana
Publisher: Rizzoli Publications
Published: 2020-03-31
Total Pages: 0
ISBN-13: 0789338092
DOWNLOAD EBOOKButchery was nearly a dead art, until a recent renaissance turned progressive meat cutters into culinary cult idols. Inspired by a locally driven, nose-to-tail approach to butchery, this new wave of meat mavens is redefining the way we buy and cook our beef, pork, fowl, and game. The momentum of this revived butcher-love has created a carnivorous frenzy, pulling a new generation of home cooks straight into the kitchen—Primal Cuts: Cooking with America’s Best Butchers is their modern meat bible. Marissa Guggiana, food activist, writer, and fourth generation meat purveyor, traveled the country to discover 50 of our most gifted butchers and share their favorite dishes, personal stories, and cooking techniques. From the Michelin star chef to the small farmer who raises free-range animals—butchers are the guide for this unique visual cookbook, packed with tons of their most prized recipes and good old-fashioned know-how. Readers will learn how to cook conventional and unconventional meat cuts, how to talk to their local butcher, and even how to source and buy their own whole animals for their home freezer. Much more than just a cookbook, Primal Cuts is a revealing look into the lives, philosophy, and work of true food artisans, all bound by a common respect for the food they produce and an absolute love for what they do. • 50 Profiles and Portraits of America’s Best Butchers • 100 Meat Recipes for the Home Cook • Practical Advice on Techniques and Tools • Hundreds of Diagrams, Illustrations, and Photos • Home Butchering How-To • Tons of Trade Secrets
Author: Management Association, Information Resources
Publisher: IGI Global
Published: 2016-08-18
Total Pages: 2308
ISBN-13: 1522507841
DOWNLOAD EBOOKTraditional classroom learning environments are quickly becoming a thing of the past as research continues to support the integration of learning outside of a structured school environment. Blended learning, in particular, offers the best of both worlds, combining classroom learning with mobile and web-based learning environments. Blended Learning: Concepts, Methodologies, Tools, and Applications explores emerging trends, case studies, and digital tools for hybrid learning in modern educational settings. Focusing on the latest technological innovations as well as effective pedagogical practice, this critical multi-volume set is a comprehensive resource for instructional designers, educators, administrators, and graduate-level students in the field of education.
Author: J.G. Hart
Publisher: Springer Science & Business Media
Published: 2009-04-21
Total Pages: 579
ISBN-13: 1402087985
DOWNLOAD EBOOKBoth volumes of this work have as their central concern to sort out who one is from what one is. In this Book 1, the focus is on transcendental-phenomenological ontology. When we refer to ourselves we refer both non-ascriptively in regard to non-propertied as well as ascriptively in regard to propertied aspects of ourselves. The latter is the richness of our personal being; the former is the essentially elusive central concern of this Book 1: I can be aware of myself and refer to myself without it being necessary to think of any third-personal characteristic; indeed one may be aware of oneself without having to be aware of anything except oneself. This consideration opens the door to basic issues in phenomenological ontology, such as identity, individuation, and substance. In our knowledge and love of Others we find symmetry with the first-person self-knowledge, both in its non-ascriptive forms as well as in its property-ascribing forms. Love properly has for its referent the Other as present through but beyond her properties. Transcendental-phenomenological reflections move us to consider paradoxes of the “transcendental person”. For example, we contend with the unpresentability in the transcendental first-person of our beginning or ending and the undeniable evidence for the beginning and ending of persons in our third-person experience. The basic distinction between oneself as non-sortal and as a person pervaded by properties serves as a hinge for reflecting on “the afterlife”. This transcendental-phenomenological ontology of necessity deals with some themes of the philosophy of religion.
Author: Ronnie Lessem
Publisher: Routledge
Published: 2017-05-15
Total Pages: 359
ISBN-13: 1134804180
DOWNLOAD EBOOKThe BRICS countries are heralded for their double digit economic growth rates and while this has indeed been impressive, particularly in India and China, it is clear that significant social and environmental fault-lines have developed in these regions. Building on the integral heritage of Ronnie Lessem’s previous work through Trans4m’s Centre for Integral Development, here he makes the case for ’integral advantage’, a philosophy inclusive of nature and culture, technology and economy, altogether accommodated by an integral polity. Moreover, and as will be illustrated in each of the cases of the five BRICS countries, each one is an integral entity in its own particular right, and needs to be viewed, and duly evolved, as such. In the final analysis, he argues, then, that around the world, the failure of a society to develop is not due to its economic limitations, in isolation, but to the failure of nature and culture, technology and economy, to co-evolve in unison, under the rubric of an integral polity, altogether aligned with that particular society. Drawing on the approach he has developed towards the release of a society’s genius, in each case, he demonstrates how the pursuit of integral advantage may actually arise. Most specifically, he indicates how a balance between the spiritual and the material, on the one hand, and the natural and the social, on the other, needs to be achieved.
Author: Barry Dainton
Publisher: Taylor & Francis
Published: 2006
Total Pages: 304
ISBN-13: 9780415379298
DOWNLOAD EBOOKAn in-depth investigation into the phenomenology of conscious experience - the nature of awareness; introspection; phenomenal space and time consciousness. A fascinating and probing study.
Author: Lester Embree
Publisher: Springer Science & Business Media
Published: 2013-06-29
Total Pages: 778
ISBN-13: 9401588813
DOWNLOAD EBOOKThis encyclopedia presents phenomenological thought and the phenomenological movement within philosophy and within more than a score of other disciplines on a level accessible to professional colleagues of other orientations as well as to advanced undergraduate and graduate students. Entries average 3,000 words. In practically all cases, they include lists of works "For Further Study." The Introduction briefly chronicles the changing phenomenological agenda and compares phenomenology with other 20th Century movements. The 166 entries are a baut matters of seven sorts: ( 1) the faur broad tendencies and periods within the phenomenological movement; (2) twenty-three national traditions ofphenomenology; (3) twenty-two philosophical sub-disciplines, including those referred to with the formula "the philosophy of x"; (4) phenomenological tendencies within twenty-one non-philosophical dis ciplines; (5) forty major phenomenological topics; (6) twenty-eight leading phenomenological figures; and (7) twenty-seven non-phenomenological figures and movements ofinteresting sim ilarities and differences with phenomenology. Conventions Concern ing persons, years ofbirth and death are given upon first mention in an entry ofthe names of deceased non-phenomenologists. The names of persons believed tobe phenomenologists and also, for cross-referencing purposes, the titles of other entries are printed entirely in SMALL CAPITAL letters, also upon first mention. In addition, all words thus occurring in all small capital letters are listed in the index with the numbers of all pages on which they occur. To facilitate indexing, Chinese, Hungarian, and Japanese names have been re-arranged so that the personal name precedes the family name.
