Author: Raghavan Parthasarthy

Publisher: Houghton Mifflin College Division

Published: 2006-02-22

Total Pages: 278

ISBN-13: 9780618427598

Fundamentals of Strategic Management emphasizes strategy in action, exposing students to real-world examples, practical applications, and strategic theory. Designed specifically for business majors enrolled in the undergraduate capstone course, this brief text takes a clear, concise approach to strategic management and incorporates material from practitioner sources such as Harvard Business Review and Business Week. The author poses a central question—"What makes a business successful?"—to form the basis of discussion for each chapter. One chapter is devoted entirely to corporate governance and social responsibility; coverage of these timely issues is also integrated throughout the program. Boxed examples, end-of-chapter continuing cases, and diagrams and models enhance students' understanding of management concepts. Strategy in Practice boxes highlight real-world examples of successful initiatives employed by organizations such as Intel and Colgate-Palmolive, as well as the challenges encountered by companies such as Levi Strauss and Sears. Throughout the text, models and diagrams reinforce the author's "strategy in action" approach and provide a visual representation of key concepts. A glossary supports students as they encounter new terms in the text and prepare for exams. Two chapter-ending continuing cases help students connect topical coverage to authentic issues in the workplace: Southwest Airlines (in Chapters 2 through 5) and Pepsi-Cola (in Chapters 6 through 10). End-of-chapter Discussion Questions and Projects aid student comprehension and promote critical thinking about the topics presented in each chapter. A robust supplements package provides a wealth of learning and teaching resources for students and instructors, including Micromatic, a strategic management simulation, and a variety of cases in the HMXChange Business Case Database.