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Author: Jerry Della Femina
Publisher: Canongate Books
Published: 2010-07-22
Total Pages: 289
ISBN-13: 1847679684
DOWNLOAD EBOOKIn 1970 Jerry Della Femina wrote this gossip-filled, insider's account of working on Madison Avenue during the golden age of advertising. It caused a sensation, became a bestseller and established itself as a cult classic. Years later, it inspired the multi-award-winning drama Mad Men.
Author: Bruce Bendinger
Publisher:
Published: 2002
Total Pages: 0
ISBN-13: 9781887229128
DOWNLOAD EBOOKAuthor: Ken Auletta
Publisher: Penguin
Published: 2019-06-04
Total Pages: 386
ISBN-13: 0735220883
DOWNLOAD EBOOKAn intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and the industry is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. But of all the industries wracked by change in the digital age, few have been turned on their heads as dramatically as this one. Mad Men are turning into Math Men (and women--though too few), an instinctual art is transforming into a science, and we are a long way from the days of Don Draper. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, meeting the old guard as well as new powers and power brokers, investigating their perspectives. It's essential reading, not simply because of what it reveals about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.
Author: Jerry Della Femina
Publisher: Simon and Schuster
Published: 2010-07-20
Total Pages: 290
ISBN-13: 1451609949
DOWNLOAD EBOOKVividly reminiscent of the goings-on at Sterling Cooper—the late nights, the three-martini lunches, the sex on couches, and, of course, the actual work of plugging products—this is the story of what Madison Avenue was really like in the ’60s. A worldwide bestseller when first published in 1970, this frank, irreverent, and hilarious memoir is a one-of-a-kind cult classic.
Author: Pat Frank
Publisher: Harper Collins
Published: 2005-07-05
Total Pages: 354
ISBN-13: 0060741872
DOWNLOAD EBOOKThe classic apocalyptic novel that stunned the world.
Author: Robert Stinnett
Publisher: Simon and Schuster
Published: 2001-05-08
Total Pages: 438
ISBN-13: 9780743201292
DOWNLOAD EBOOKUsing previously unreleased documents, the author reveals new evidence that FDR knew the attack on Pearl Harbor was coming and did nothing to prevent it.
Author: Larry Schweikart
Publisher: Penguin
Published: 2004-12-29
Total Pages: 1373
ISBN-13: 1101217782
DOWNLOAD EBOOKFor the past three decades, many history professors have allowed their biases to distort the way America’s past is taught. These intellectuals have searched for instances of racism, sexism, and bigotry in our history while downplaying the greatness of America’s patriots and the achievements of “dead white men.” As a result, more emphasis is placed on Harriet Tubman than on George Washington; more about the internment of Japanese Americans during World War II than about D-Day or Iwo Jima; more on the dangers we faced from Joseph McCarthy than those we faced from Josef Stalin. A Patriot’s History of the United States corrects those doctrinaire biases. In this groundbreaking book, America’s discovery, founding, and development are reexamined with an appreciation for the elements of public virtue, personal liberty, and private property that make this nation uniquely successful. This book offers a long-overdue acknowledgment of America’s true and proud history.
Author: Jeffrey J. Gudmens
Publisher: DIANE Publishing
Published: 2005
Total Pages: 174
ISBN-13: 142891644X
DOWNLOAD EBOOKAuthor: Giles Slade
Publisher: Harvard University Press
Published: 2009-06-30
Total Pages: 337
ISBN-13: 0674043758
DOWNLOAD EBOOKMade to Break is a history of twentieth-century technology as seen through the prism of obsolescence. Giles Slade explains how disposability was a necessary condition for America's rejection of tradition and our acceptance of change and impermanence. This book gives us a detailed and harrowing picture of how, by choosing to support ever-shorter product lives, we may well be shortening the future of our way of life as well.
Author: Richard A. Hulver
Publisher: Government Printing Office
Published: 2019-06-03
Total Pages: 438
ISBN-13: 016095021X
DOWNLOAD EBOOKDedicated to the Sailors and Marines who lost their lives on the final voyage of USS Indianapolis and to those who survived the torment at sea following its sinking. plus the crews that risked their lives in rescue ships. The USS Indianapolis (CA-35) was a decorated World War II warship that is primarily remembered for her worst 15 minutes. . This ship earned ten (10) battle stars for her service in World War II and was credited for shooting down nine (9) enemy planes. However, this fame was overshadowed by the first 15 minutes July 30, 1945, when she was struck by two (2) torpedoes from Japanese submarine I-58 and sent to the bottom of the Philippine Sea. The sinking of Indianapolis and the loss of 880 crew out of 1,196 --most deaths occurring in the 4-5 day wait for a rescue delayed --is a tragedy in U.S. naval history. This historical reference showcases primary source documents to tell the story of Indianapolis, the history of this tragedy from the U.S. Navy perspective. It recounts the sinking, rescue efforts, follow-up investigations, aftermath and continuing communications efforts. Included are deck logs to better understand the ship location when she sunk and testimony of survivors and participants. For additional historical publications produced by the U.S. Naval History and Heritage Command, please check out these resources here: https://bookstore.gpo.gov/agency/naval-history-heritage-command Year 2016 marked the 71st anniversary of the sinking and another spike in public attention on the loss -- including a big screen adaptation of the story, talk of future films, documentaries, and planned expeditions to locate the wreckage of the warship.
