From Kitchen to Market
From Kitchen to Market

Author: Stephen F. Hall

Publisher: Dearborn Trade Publishing

Published: 2000

Total Pages: 260

ISBN-13: 1574101382

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"A thorough guide on food marketing that is sure to help food entrepreneurs at all levels. Extensive appendices are an added plus to an already strong and well-written guide. Strongly recommended." Library Journal Specialty and gourmet foods can sell as great as they taste. To grab a slice of the action, here are the proven methods for successfully launching a gourmet food product into the specialty foods marketplace. The only book of its kind that outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance, From Kitchen to Market shows food entrepreneurs how to: * Identify a winning product and its most appropriatemarkets. * Achieve visual "sizzle" with packaging and labeling. * Establish a variety of distribution channels. * Optimize the Internet.

From Kitchen to Market - Sell Your Specialty Food
From Kitchen to Market - Sell Your Specialty Food

Author: Stephen F Hall

Publisher: S. Richard Hall & Company, Incorporated

Published: 2015-11-23

Total Pages: 210

ISBN-13: 9780692572078

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Market, Distribute, and Profit from Your Kitchen CreationAuthored by Mr Stephen Farrelly Hall "A go-to book for any start-up food company." - Oprah's 'O' Magazine"How many of us have toyed with the idea of selling our favorite family recipes?Hall, a food industry consultant, has created a thorough guide to food marketing that issure to help food entrepreneurs at all levels, from the rank beginner to the most experienced.Strongly recommended."- Library Journal"An exceptional title that tells exactly how aspiring cooks can turn anoriginal product into a money-maker."- James A. Cox, Editor-in-Chief, The Midwest Book ReviewArtisanal - Organic - Fair Trade - Natural - HandmadeConsumers are clamoring for quality and taste, and there is a growing trend toward organic and international foods.The opportunities to sell and market specialty foods are greater than ever - The specialty foods industry has been growing at an annual rate of 12%. Almost 75% ofThe nation's consumers now buy these upscale foods.In Sell Your Specialty Food, Stephen F. Hall outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance. Whether you own a business or you are thinking about starting one, Hall will show you how to:* Identify a winning product and its most appropriate markets* Get your product ready to market* Advertise, promote, and sell your product* Create your own success nicheAlso included is up-to-date information about the role of the Internet, health and organic food markets, the latest government regulations and technological advances, and contact information for a website for dozens of valuable resources.

From Kitchen to Market
From Kitchen to Market

Author: Stephen F. Hall

Publisher: Kaplan Publishing

Published: 1996

Total Pages: 264

ISBN-13:

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Learn the secrets of successfully launching a gourmet food product in the $30 billion specialty food marketplace. "From Kitchen to Market" delivers proven strategies for successful packaging, pricing, positioning, and promotion. Hall provides "inside" industry tips to maximize product exposure and profits.

Gourmet to Go
Gourmet to Go

Author: Robert Wemischner

Publisher: John Wiley & Sons

Published: 1998

Total Pages: 346

ISBN-13:

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A comprehensive guide to planning, preparing, marketing, and selling gourmet foods for the takeout market, a natural extension for caterers, food retail stores, and restaurants. This book discusses everything from planning to opening and operating, designing a "store" concept, setting up displays, marketing the food, equiping the kitchen and display area, and training sales and kitchen staff.

Cooking Up a Business
Cooking Up a Business

Author: Rachel Hofstetter

Publisher: Penguin

Published: 2013-12-03

Total Pages: 242

ISBN-13: 1101596910

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Stories and advice for creating a business out of the food you love. Do you have a passion for delicious food and want to create your own business out of it, but have no idea where to start? Cooking Up a Business is essential reading for aspiring entrepreneurs and gives you a real-world, up-close-and-personal preview of the exciting journey. Through profiles and interviews with nationally known food entrepreneurs from Popchips, Vosges Haut-Chocolat, Hint Water, Mary’s Gone Crackers, Love Grown Foods, Kopali Organics, Tasty, Evol, Justin’s Nut Butters, Cameron Hughes Wine, and more, you will gain applicable, practical guidance that teaches you how to succeed today: • How to create a national brand—with no connections or experience • The secret to getting meetings with grocery store buyers • The number one thing you need to know about food safety regulations • Why a grassroots budget might actually help you succeed • Specific advice for gluten-free, organic, wine, and beverage companies • What every entrepreneur wishes someone had told them at the beginning • Why doing what you love is always a good idea

Getting Your Specialty Food Product Onto Store Shelves: The Ultimate Wholesale How-To Guide for Artisan Food Companies
Getting Your Specialty Food Product Onto Store Shelves: The Ultimate Wholesale How-To Guide for Artisan Food Companies

Author: Jennifer Lewis

Publisher:

Published: 2014-07-11

Total Pages: 164

ISBN-13: 9780692213285

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Many small food business owners dream of seeing their products on store shelves, but how to get onto those shelves is a mystery. Focused specifically on specialty food businesses that don't have millions of marketing dollars at their disposal, this book unravels that mystery for food entrepreneurs, offering tactical tips, insight, and short stories of entrepreneurs who have been in your place and succeeded. Topics include: * Understanding the wholesale industry and the roles that brokers and distributors play * Pricing products appropriately so that you can grow and make money * In-depth insight into a variety of wholesale food channels, covering what you need to know and how you should approach specialty stores, supermarkets, club stores, and even food service and hospitality * How and why you should support your retailers to ensure you stay on the shelf * Information on labeling regulations and packaging guidelines to ensure your product gets noticed by customers and conforms with FDA requirements * Definitions and explanations of common wholesale and promotional terminology * Creating sales sheets that help your product sell-and samples to help guide you * The role trade shows play and how to make the most of them

How to Make a Profit Creating and Selling Your Own Specialty Food Products in the Usa Second Edition
How to Make a Profit Creating and Selling Your Own Specialty Food Products in the Usa Second Edition

Author: Harvey Clark

Publisher:

Published: 2013-05-21

Total Pages: 302

ISBN-13: 9781489528452

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Much has been written about getting started in the specialty food business. I've been creating and selling my own specialty food products in the USA since 2002, and have never seen a book or website which came close to telling you everything you need to know to make a profit doing this. If you check to see who has written any other book or website on this subject, you'll most likely find that the author has never created and sold any of their own specialty food products. I'm sure they all did the best they could, but without having actually having experienced all the day to day events which unexpectedly arise, some valuable pieces of the puzzle always seem to be missing. That's why, from everything I've seen, read, heard and experienced, your odds of ever making a profit at this potentially fun business, are about 1 in 100, if you're lucky. Why did I write this book? Over the past several years of traveling all over the six New England states, including my home state of Massachusetts, I've frequently met many others selling their own specialty food products, and all seem to be asking each other the same questions. And what's worse, it's rare that there are ever any answers to be found. Also, it's been very common for others working at stores I sold to, or customers trying my products at store samplings, to ask how I got started doing this, and mentioning that they had an idea they'd like to bring to market too. After digesting all this for quite a while, and finding that I've found a lot of the answers myself, through all these years of learning by trial and error, I decided it would be a very satisfying thing to try to make it easier for anyone else who wants to do this to find some of the answers, without needing to learn everything the hard way.

The World Eats Here: Amazing Food and the Inspiring People Who Make It at New York's Queens Night Market
The World Eats Here: Amazing Food and the Inspiring People Who Make It at New York's Queens Night Market

Author: Storm Garner

Publisher: The Experiment, LLC

Published: 2020-05-12

Total Pages: 470

ISBN-13: 1615196641

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Prized recipes and tales of home, work, and family—from the immigrant vendor-chefs of NYC’s first and favorite night market On summer Saturday nights in Queens, New York, mouthwatering scents from Moldova to Mexico fill the air. Children play, adults mingle . . . and, above all, everyone eats. Welcome to the Queens Night Market, where thousands of visitors have come to feast on amazing international food—from Filipino dinuguan to Haitian diri ak djon djon. The World Eats Here brings these incredible recipes from over 40 countries to your home kitchen—straight from the first- and second-generation immigrant cooks who know them best. With every recipe comes a small piece of the American story: of culture shock and language barriers, of falling in love and following passions, and of family bonds tested then strengthened by cooking. You’ll meet Sangyal Phuntsok, who learned to make dumplings in a refugee school for Tibetan children; now, his Tibetan Beef Momos with Hot Sauce sell like hotcakes in New York City. And Liia Minnebaeva will blow you away with her Bashkir Farm Cheese Donuts—a treat from her childhood in Oktyabrsky in western Russia. Though each story is unique, they all celebrate one thing: Food brings people together, and there’s no better proof of that than the Queens Night Market, where flavors from all over the world can be enjoyed in one unforgettable place.

Start Your Own Specialty Food Business
Start Your Own Specialty Food Business

Author: The Staff of Entrepreneur Media

Publisher: Entrepreneur Press

Published: 2016-01-18

Total Pages: 177

ISBN-13: 1613083335

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Bring Your Fresh Ideas to Market and Profit Fueled by growing consumer demand for new tastes, cleaner ingredients, health benefits, and more convenient ways to shop and eat, the business of specialty food is taking off at full speed. This step-by-step guide arms entrepreneurial foodies like yourself with an industry overview of market trends, useful research for your marketing plan, and insight from practicing specialty food business owners. Determine your key growth drivers, opportunities, and how you can differentiate from other food businesses. Discover how to: Find the right avenue for your specialty food business: home-based, retail shop, production, wholesale, or distribution Create a solid business plan, get funded, and get the essential equipment Get the right licenses, codes, permits, insurance for your operations Gain a competitive edge using market and product research Find a profitable location, partnerships, and in-store shelf space Promote your business, products, and services online and offline Attract new and loyal customers using social media platforms to build your community of foodie fans. Manage daily operations, costs, and employees Plus, get valuable resource lists, sample business plans, checklists, and worksheets