Framing Farming: Communication Strategies for Animal Rights
Framing Farming: Communication Strategies for Animal Rights

Author: Carrie P. Freeman

Publisher: Rodopi

Published: 2016-04-26

Total Pages: 290

ISBN-13: 9401211744

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Finalist of the 2016 National Indie Excellence Book Awards in the Social/Political Change Category! This award honors outstanding books from smaller or independent publishers that deserve recognition "for going the extra mile to produce books of excellence in every aspect." The book was originally published by Rodopi and acquired by Brill in January 2014. To what extent should animal rights activists promote animal rights when attempting to persuade meat-lovers to stop eating animals? Contributing to a classic social movement framing debate, Freeman examines the animal rights movement’s struggles over whether to construct farming campaign messages based more on utility (emphasizing animal welfare, reform and reduction, and human self-interest) or ideology (emphasizing animal rights and abolition). Freeman prioritizes the latter, “ideological authenticity,” to promote a needed transformation in worldviews and human animal identity, not just behaviors. This would mean framing “go veg” messages not only around compassion, but also around principles of ecology, liberty, and justice, convincing people “it’s not fair to farm anyone”. Through a unique frame analysis of vegan campaign materials (from websites, to videos, to bumper stickers) at five prominent U.S. animal rights organizations, and interviews with their leaders, including Ingrid Newkirk and Gene Baur, Freeman answers questions, such as: How is the movement defining core problems and solutions regarding animal farming and fishing? To which values are activists appealing? Why have movement leaders made these visual and rhetorical strategic choices – such as deciding between appealing to human self-interest, environmentalism, or altruism? To what extent is the animal rights movement actually challenging speciesist discrimination and the human/animal dualism? Appealing to both scholars and activists, Framing Farming distinctively offers practical strategic guidance while remaining grounded in animal ethics and communication theory. It not only describes what 21st century animal rights campaigns are communicating, it also prescribes recommendations for what they should communicate to remain culturally resonant while promoting needed long-term social transformation away from using animals as resources.

The Human Animal Earthling Identity
The Human Animal Earthling Identity

Author: Carrie P. Freeman

Publisher: University of Georgia Press

Published: 2020-12-01

Total Pages: 288

ISBN-13: 0820358215

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With The Human Animal Earthling Identity Carrie P. Freeman asks us to reconsider the devastating division we have created between the human and animal conditions, leading to mass exploitation, injustice, and extinction. As a remedy, Freeman believes social movements should collectively foster a cultural shift in human identity away from an egoistic anthropocentrism (human-centered outlook) and toward a universal altruism (species-centered ethic), so people may begin to see themselves more broadly as “human animal earthlings.” To formulate the basis for this identity shift, Freeman examines overlapping values (supporting life, fairness, responsibility, and unity) that are common in global rights declarations and in the current campaign messages of sixteen global social movement organizations that work on human/civil rights, nonhuman animal protection, and/or environmental issues, such as Amnesty International, Human Rights Watch, CARE, People for the Ethical Treatment of Animals, the World Wildlife Fund, the Sea Shepherd Conservation Society, the Nature Conservancy, the Rainforest Action Network, and Greenpeace. She also interviews the leaders of these advocacy groups to gain their insights on how human and nonhuman protection causes can become allies by engaging common opponents and activating shared values and goals on issues such as the climate crisis, enslavement, extinction, pollution, inequality, destructive farming and fishing, and threats to democracy. Freeman’s analysis of activist discourse considers ethical ideologies on behalf of social justice, animal rights, and environmentalism, using animal rights’ respect for sentient individuals as a bridge connecting human rights to a more holistic valuing of species and ecological systems. Ultimately, Freeman uses her findings to recommend a set of universal values around which all social movements’ campaign messages can collectively cultivate respectful relations between “human animal earthlings,” fellow sentient beings, and the natural world we share.

Meatsplaining
Meatsplaining

Author: Jason Hannan

Publisher: Sydney University Press

Published: 2020-10-01

Total Pages: 235

ISBN-13: 1743327080

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The animal agriculture industry, like other profit-driven industries, aggressively seeks to shield itself from public scrutiny. To that end, it uses a distinct set of rhetorical strategies to deflect criticism. These tactics are fundamental to modern animal agriculture but have long evaded critical analysis. In this collection, academic and activist contributors investigate the many forms of denialism perpetuated by the animal agriculture industry. What strategies does the industry use to avoid questions about its inhumane treatment of animals and its impact on the environment and public health? What narratives, myths and fantasies does it promote to sustain its image in the public imagination? ‘powerful, timely and essential’ – David Nibert, author of Animal Oppression and Human Violence: Domesecration, Capitalism, and Global Conflict ‘Meatsplaining equips us to identify the lies at the heart of animal agriculture. It’s an excellent and timely compilation on an exceedingly vexing problem.’ – Carol J. Adams, author of The Sexual Politics of Meat and Burger ‘Meatsplaining is the first book to give an apt name to the animal agriculture industry’s relentless campaign of disinformation and denialism ... Written in a clear, lively, and accessible style, Meatsplaining will surely educate the public about the horrors of animal agriculture.’ – Marc Bekoff, author of The Animals’ Agenda: Freedom, Compassion, and Coexistence in the Human Age ‘Cruelty thrives in secrecy, and the meat industry is highly skilled at concealing the routine abuse and misery that flourishes on modern farms. Meatsplaining cuts through the spin, and exposes the meat industry's massive PR machine. It explores how Big Meat uses language, obfuscation, and denial to misdirect the public's attention away from its commodification of sentient animals, environmental devastation, and the looming health crisis caused by eating animals. This book is a must-read for animal advocates, and anyone else who no longer wants to be lied to.’ – Camille Labchuk, Executive Director, Animal Justice ‘This book ... provides a necessary corrective to the fantasy world created by meat industry propaganda. As we grapple with a global zoonotic pandemic and biodiversity crisis, it is urgent for us to ... start thinking clearly about who and what is on our plates.’ – John Sorenson, Brock University

The Farm Animal Movement
The Farm Animal Movement

Author: Jeff Thomas

Publisher: Lantern Books

Published: 2023-12-05

Total Pages: 284

ISBN-13: 1590567196

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America is undergoing an ethical revolution involving the industrial treatment of farm animals. This book tells its stories from midwestern slaughterhouses to the halls of Capitol Hill to Ivy League universities and Silicon Valley laboratories. This is a roadmap for people who want to work to end factory farming. Behind you stand the ghosts of three hundred farm animals killed for every year you have lived. Given the numbers involved, the most significant action you can take to mitigate suffering is to work to improve farm animal welfare. But this book is not about death and suffering. This book is about life and hope. In less than a decade, farm animal compassion has moved from a niche cause into the pantheon of established social movements. America is undergoing an unheralded ethical revolution involving the industrial treatment of farm animals. As the movement’s workforce has quintupled, the funding dedicated to farm animal welfare has increased geometrically. For the first time in history, many Americans are answering the moral question of what to do with their time on Earth by dedicating their lives to helping farm animals. A constellation of activists, capitalists, farmers, lawyers, philanthropists, politicians, professors, scientists, and writers are using different tactics with the same motives and goals to address what they see as the world’s most pressing and tractable problem. Collective actions previously impossible have become self-reinforcing as millions of Americans are speaking loudly and clearly about their priorities with their careers, investments, purchases, and votes. This book tells the stories of this revolution from midwestern slaughterhouses to the halls of Capitol Hill to Ivy League universities and Silicon Valley laboratories. What was once the province of itinerant activists has opened so it is now possible for you—yes, you—to dedicate your life’s work to helping end the world’s largest source of suffering. This book is a roadmap for people who want to learn how to use their career, freedom, and resources to end factory farming in America.

Environmental Communication Pedagogy and Practice
Environmental Communication Pedagogy and Practice

Author: Tema Milstein

Publisher: Routledge

Published: 2017-02-24

Total Pages: 481

ISBN-13: 1317203461

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Given the urgency of environmental problems, how we communicate about our ecological relations is crucial. Environmental Communication Pedagogy and Practice is concerned with ways to help learners effectively navigate and consciously contribute to the communication shaping our environmental present and future. The book brings together international educators working from a variety of perspectives to engage both theory and application. Contributors address how pedagogy can stimulate ecological wakefulness, support diverse and praxis-based ways of learning, and nurture environmental change agents. Additionally, the volume responds to a practical need to increase teaching effectiveness of environmental communication across disciplines by offering a repertoire of useful learning activities and assignments. Altogether, it provides an impetus for reflection upon and enhancement of our own practice as environmental educators, practitioners, and students. Environmental Communication Pedagogy and Practice is an essential resource for those working in environmental communication, environmental and sustainability studies, environmental journalism, environmental planning and management, environmental sciences, media studies and cultural studies, as well as communication subfields such as rhetoric, conflict and mediation, and intercultural. The volume is also a valuable resource for environmental communication professionals working with communities and governmental and non-governmental environmental organisations.

Rethinking the American Animal Rights Movement
Rethinking the American Animal Rights Movement

Author: Emily Patterson-Kane

Publisher: Routledge

Published: 2022-02-25

Total Pages: 180

ISBN-13: 1317427068

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Along with Civil Rights and Women’s liberation, Animal Rights became one of leading social moments of the twentieth century. This book critically reviews all principal contributions to the American animal rights debate by activists, campaigners, academics, and lawyers, while placing animal rights in context with other related and competing movements. Rethinking the American Animal Rights Movement examines the strategies employed within the movement to advance its goals, which ranged from public advocacy and legal reforms to civil disobedience, vigilantism, anarchism, and even "terrorism." It summarizes key theoretical and legal frameworks that inspired those strategies, as well as the ideological motivations of the movement. It highlights the irreconcilable tension between moral and legal rights verses "humane treatment of animals" as prescribed by advocates of animal welfarism. The book also looks back to the nineteenth century origins of the movement, examining its appeal to a sentimentalist conception of rights standing in marked contrast with twentieth century rights theory. After providing an extensive social history of the twentieth century movement, the book subsequently offers a diagnosis of why it stalled at the turn of millennium in its various efforts to advance the cause of nonhuman animals. This diagnosis emphasizes the often-contradictory goals and strategies adopted by the movement in its different phases and manifestations across three centuries. The book is unique in presenting students, activists, and scholars with a history and critical discussion of its accomplishments, failures, and ongoing complexities faced by the American animal rights movement.

Animal Activism On and Off Screen
Animal Activism On and Off Screen

Author: Claire Parkinson

Publisher: Sydney University Press

Published: 2024-07-01

Total Pages: 261

ISBN-13: 1743329768

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Animal Activism On and Off Screen examines the relationship between animal advocacy and the film and television industries. Leading scholars, activists, and film industry professionals critically analyse the ways in which animal activism has been represented inside and outside film and television programs in relation to the politics of celebrity, vegan, and animal activism. Case studies include UK, US, and German television crime fiction, feature-length advocacy documentaries such as Blackfish (2013), The Ghosts in Our Machine (2013), The Animal People (2019) and Meat the Future (2020); fiction films such as Okja (2017) and Cloud Atlas (2012); as well as celebrity chefs, French activism and celebrity activists Pamela Anderson, Joaquin Phoenix and James Cromwell. By exploring three key aspects of the current context for animal rights: representations of activism on screen; activist texts and their reception; and celebrity vegans and animal advocates, Animal Activism On and Off Screen evaluates the efficacy of advocacy narratives in film and on television, and offers important insights intended to inform animal advocacy strategies and campaigns.

On Their Own Terms
On Their Own Terms

Author: Lee Hall

Publisher:

Published: 2010-05

Total Pages: 0

ISBN-13: 9780976915935

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Sensing the need for fresh ideas in advocacy, and the importance of making animal-rights theory relevant in a time of biotechnology, rapid extinctions and climate change, On Their Own Terms: Bringing Animal-Rights Philosophy Down to Earth challenges us to think of ourselves and other conscious beings in new ways. This book takes the creative and necessary step of calling for a merging of ecological awareness and animal advocacy. It asks us to imagine and appreciate the dignity of free communities of animals thriving in their habitats. As a society shifts to respect animals on their terms, its judges and lawmakers will stop regarding the environment as props and scenery on the stage of humanity¿s drama. They will begin to take the interests of all its living inhabitants seriously. This work explains why the shift is within humanity¿s reach, and how it will come through an animal-advocacy movement that¿s no longer limited to generating pity for Earth¿s other beings, or looking for ways to show how cruel we are to them, or taking steps to make their controlled lives less stressful. On Their Own Terms is an invitation to a movement that can ensure the triumph of animals¿ natural freedom and power, and a practical handbook for the advocate who takes up the challenge.

Animal Oppression and Capitalism
Animal Oppression and Capitalism

Author: David Nibert

Publisher: Bloomsbury Publishing USA

Published: 2017-09-08

Total Pages: 583

ISBN-13:

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This important two-volume set unapologetically documents how capitalism results in the oppression of animals ranging from fish and chickens to dogs, elephants, and kangaroos as well as in environmental destruction, vital resource depletion, and climate change. Most traditional narratives portray humanity's use of other animals as natural and necessary for human social development and present the idea that capitalism is generally a positive force in the world. But is this worldview accurate, or just a convenient, easy-to-accept way to ignore what is really happening—a systematic oppression of animals that simultaneously results in environmental destruction and places insurmountable obstacles in the path to a sustainable and peaceful future? David Nibert's Animal Oppression and Capitalism is a timely two-volume set that calls into question the capitalist system at a point in human history when inequality and the imbalance in the distribution of wealth are growing domestically and internationally. Expert contributors show why the oppression of animals—particularly the use of other animals as food—is increasingly being linked to unfavorable climate change and the depletion of fresh water and other vital resources. Readers will also learn about the tragic connections between the production of animal products and global hunger and expanded regional violence and warfare, and they will understand how many common human health problems—including heart attacks, strokes, and various forms of cancer—develop as a result of consuming animal products.