Form Follows Libido

Form Follows Libido

Author: Sylvia Lavin

Publisher: MIT Press

Published: 2007-09-28

Total Pages: 193

ISBN-13: 0262622130

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How modern architecture came to embrace the urges and fears of the affective unconscious. "Eight million Americans a year cool their heels in psychiatric waiting rooms. Design can help lower this nervous overhead."—Richard Neutra, 1954 Sylvia Lavin's Form Follows Libido argues that by the 1950s, some architects felt an urge to steer the cool abstraction of high modernism away from a neutral formalism toward the production of more erotic, affective environments. Lavin turns to the architecture of Richard Neutra (1892-1970) to explore the genesis of these new mood-inducing environments. In a series of engaging essays weaving through the designs and writings of this Vienna-born, California-based architect, Lavin discovers in Neutra a sustained and poignant psychoanalytic reflection set in the context of a burgeoning psychoanalytic culture in America. Lavin shows that Neutra's redirection of modernism constituted not a lyrical regression to sentimentality but a deliberate advance of architectural theory and technique to engage the unconscious mind, fueled by the ideas of psychoanalysis that were being rapidly disseminated at the time. In Neutra's responses to a vivid range of issues, from psychoanalysis proper to the popular psychology of tele-evangelical prayer, Lavin uncovers a radical reconstitution of the architectural discipline. Arguing persuasively that the received historical views of both psychoanalysis and architecture have led to a suppression of their compelling coincidences and unorthodoxies, Lavin sets out to unleash midcentury architecture's hidden libido. Neither Neutra nor psychoanalysis emerges unscathed from her investigation of how architecture came to be saturated by the intrigues of affect, often against its will. If Reyner Banham sought to put architecture "on the couch," then Lavin, through Neutra, leaps beyond Banham's ameliorative aim to lure contemporary architecture into the lush and dangerous liaisons of environmental design.


Form and Technique

Form and Technique

Author: LaMarr Magnus M.S.

Publisher: AuthorHouse

Published: 2019-10-01

Total Pages: 125

ISBN-13: 1728321115

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The purpose of this book is to introduce to the exercise science student and fitness professional the art and psychological aspects of selling high-quality fitness programs to anyone. This text will provide a foundation and systematic approach for mastering the art of the sales process through various behavioral and psychological research studies as well as practical experience. After studying and practicing the tools within this book, the fitness professional will be more efficient, sharp, and accurate when it comes to building value and presenting their fitness programs. The fitness professional will have more self-confidence, conviction, credence, and faith to grow their business in a professional and skillful manner. Form and Technique is a standardized, professional method of presenting fitness programs that will lead to greater retention of loyal clientele, greater confidence in the sales process, and an increase in closing percentage. All fitness professionals, whether yoga instructors, strength coaches, or personal trainers and students of exercise science alike will learn the psychology of building value and presenting fitness programs professionally and efficiently.


Generative Design

Generative Design

Author: Asterios Agkathidis

Publisher: Laurence King Publishing

Published: 2016-02-01

Total Pages: 160

ISBN-13: 1780679882

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Generating form is one of the most fundamental aspects of architectural education and practice. While new computational tools are enabling ever more unpredictable forms, critics argue that this leads to a disconnection between architectural output and its context. This attractive, pocket-sized book uses 11 different architectural projects to explore how generative design processes can integrate digital as well as physical design tools and techniques to produce innovative forms that cohere with structural and material principles, performance and context. Illustrated with drawings, computer images and models, this stimulating, accessible handbook of ideas provides a guide for students as well as an inspiration for practising architects.


Form Follows Love (English Edition)

Form Follows Love (English Edition)

Author: Anna Heringer

Publisher: Birkhäuser

Published: 2024-08-19

Total Pages: 160

ISBN-13: 3035628599

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According to Anna Heringer, "Beauty has nothing to do with money or finance, but everything to do with creativity and love". With statements like this she clearly has her finger on the pulse of our time, judging by the packed lecture halls, international awards such as the 2007 Aga Kahn Award or the 2020 OBEL Award, and exhibitions at MoMA, MAM Sao Paulo, and the Venice Biennale. In Form Follows Love, Anna Heringer talks to author Dominique Gauzin-Müller about her career as an architect, her studies, her experiences during a workshop by Martin Rauch, her practice in the Global South, and current projects in the Global North. She shares with us the insight that clay is not only an environmentally friendly material, but in the best cases it can even trigger socially beneficial processes. Essential text describing the work of Anna Heringer, an architect specialized in clay How architecture can have a positive impact on the environment and society Building with local resources to maintain ecological balance Available in German, English, and French


Form Follows Nature

Form Follows Nature

Author: Rudolf Finsterwalder

Publisher: Birkhäuser

Published: 2015-08-31

Total Pages: 512

ISBN-13: 3990437054

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Nature is in many different ways a pool for the productive human being, but also a counterpoint to his/her own work. This book offers a richly illustrated overview of the history of nature in architecture, civil engineering and art.


Folding Techniques for Designers

Folding Techniques for Designers

Author: Paul Jackson

Publisher: Laurence King Publishing

Published: 2011-05-02

Total Pages: 224

ISBN-13: 1780675186

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Many designers use folding techniques in their work to make three-dimensional forms from two-dimensional sheets of fabric, cardboard, plastic, metal, and many other materials. This unique book explains the key techniques of folding, such as pleated surfaces, curved folding, and crumpling. It has applications for architects, product designers, and jewelry and fashion designers An elegant, practical handbook, Folding for Designers explains over 70 techniques explained with clear step-by-step drawings, crease pattern drawings, and specially commissioned photography. All crease pattern drawings are available to view and download from the Laurence King website.


Rewriting Techniques and Applications

Rewriting Techniques and Applications

Author: Robert Nieuwenhuis

Publisher: Springer

Published: 2007-03-06

Total Pages: 527

ISBN-13: 3540448810

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The refereed proceedings of the 14th International Conference on Rewriting Techniques and Applications, RTA 2003, held in Valencia, Spain in June 2003. The 26 revised regular papers and 6 system descriptions presented together with 3 invited contributions were carefully reviewed and selected from 61 submissions. All current aspects of rewriting are addressed.


Urban Design: Method and Technique

Urban Design: Method and Technique

Author: Rafael Cuesta

Publisher: Taylor & Francis

Published: 2007-07-11

Total Pages: 208

ISBN-13: 1136350470

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This book deals with a wide range of techniques used in the urban design process. It is invaluable for architecture, planning, landscape and surveying students and will also help professionals in the day to day practice. A method of urban design is developed which has sustainability and environmental protection at the centre of its philosophy. Previously, literature regarding the urban design method has been almost totally neglected; this book introduces the topic to the reader. A number of techniques are illustrated by example or case study. Where techniques are discussed they are located within the structure of the design process. The book develops a logical framework for a process, which includes problem definition, survey, analysis, concept generation, evaluation and implementation. It is this framework which is presented here as a discourse towards the development of an urban design method. This book is a practical guide, one that the authors themselves would have found useful as students or in the early years of their professional careers. It is organized so that each chapter provides guidance which hitherto, students and practitioners in this field have had to discover for themselves, often with some difficulty, since methods and techniques for urban design is a broad topic thinly spread in published form.


The Way We Build Now

The Way We Build Now

Author: Andrew Orton

Publisher: Taylor & Francis

Published: 2013-06-17

Total Pages: 2170

ISBN-13: 1136737162

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This book examines the structural and construction design of buildings. The first part presents an overview of materials and structural forms taking the point of view of the designer, architect and engineer. The second part is an extensive examination of over 70 case studies. They have been carefully selected and tightly structured to present a summary of established modern methods of building construction. It contains copious ready-reference charts of design information, numerous photographs and meticulous axonometric drawings. The book is international in scope. Dual units are used throughout (SI and Imperial) and nearly half the case studies are taken from the USA. Cases are also drawn from Canada, Europe, Africa, Malaysia, Hong Kong as well as 25 from the UK.