The Handbook of Organic and Fair Trade Food Marketing
The Handbook of Organic and Fair Trade Food Marketing

Author: Simon Wright

Publisher: John Wiley & Sons

Published: 2008-04-15

Total Pages: 312

ISBN-13: 0470996080

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The markets for organic and fair trade food are growing rapidly. Although there are some important differences, both seek to address the consumer desire for “better” food: fair trade because it offers economically disadvantaged producers a better financial return; organic because it is perceived to be a more sustainable system delivering better-tasting, healthier and safer food than that produced by non-organic methods. The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons from companies that have been successful in these areas, including Green & Black's, Yeo Valley and Duchy Originals. It includes a review of the international markets for organic and fair trade food and drink; an analysis of organic and fair trade consumers; a review of successful retailing practice and a section on organic and fair trade divergence and convergence. Chapters are also included on perspectives from the USA, Germany and Italy. The book is written by industry experts, augmented by academic contributions where appropriate, offering for the first time the practical marketing advice required by companies in this sector.

Food Tourism in Asia
Food Tourism in Asia

Author: Eerang Park

Publisher: Springer

Published: 2019-02-01

Total Pages: 225

ISBN-13: 9811336245

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This book draws together empirical research across a range of contemporary examples of food tourism phenomenon in Asia to provide a holistic picture of their role and influence. It encompasses case studies from around the pan-Asian region, including China, Japan, South Korea, Thailand, Singapore, Vietnam, and India. The book specifically focuses on and explicitly includes a variety of perspectives of non-Western and Asian research contexts of food tourism by bringing multidisciplinary approaches to food tourism research and wider evidence of food and tourism in Asia.

Consumer Behavior in Asia
Consumer Behavior in Asia

Author: Erdener Kaynak

Publisher: Routledge

Published: 2014-06-23

Total Pages: 131

ISBN-13: 131794836X

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Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese economy and the increasing heterogeneity of Chinese consumers also pose a great deal of challenges for global marketers trying to assess and evaluate the Chinese market. Consumer Behavior in Asia: Issues and Marketing Practice will help marketers and market researchers understand Asia’s consumer market by providing you with a consumer segmentation of China’s 1.25 billion population as it explores Asia’s cultural values, consumer perceptions, and attitudes. From this book, you will discover everything from perceptions and preferences toward advertising and different consumer goods to the emergence and growth of different upper class sectors. Consumer Behavior in Asia provides you with demographics, psychographics, and life-styles of Asian consumers to assist you in successfully entering the Asian market. Academics and business executives will be able to examine the emergence of the Asian markets and focus on the similarities and differences of Asian consumers with Western counterparts. Consumer Behavior in Asia will enable you to accurately assess market demands and enact effective marketing strategies. With this essential book you will explore several studies that reveal information on Asian consumers, including: marketing strategies for firms to adjust and thrive as fast food providers in Asia market segmentation considerations for rural and urban areas a complete outline of China’s population segments, buying preferences, and spending power consumer decisions based on the country-of-brand and brand of product Asian generation X-ers’perceptions toward advertising influences of cultural forces on consumer behavior, such as the importance of gift giving Consumer Behavior in Asia provides you with a complete overview of China’s economy and highlights the attractiveness of the growing market. The plethora of business opportunities in China is epitomized by the encouraging words one would say to an ambitious merchant--“Go west, young man--to the East!”

The New Cultures of Food
The New Cultures of Food

Author: Professor Adam Lindgreen

Publisher: Gower Publishing, Ltd.

Published: 2012-08-28

Total Pages: 350

ISBN-13: 1409459837

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Food is an extraordinary expression of culture; the assortment of flavours, smells, colours and appearance match the diversity of the cultures from which they come and provide very visible evidence of the migration of populations and of the growing multiculturalism of many countries. Adam Lindgreen and Martin K. Hingley draw on research into European, Latin American and (Near and Far) Eastern markets to provide a comprehensive collection of original, cutting-edge research on the opportunities that the changing landscapes of ethnic, religious and cultural populations present for businesses and marketers. The New Cultures of Food uses the perspective of food culture to explore the role of food as a social agent and attitudes to new foodstuffs amongst indigenous populations and to indigenous food amongst immigrant communities. Opportunities and routes to market for exploiting growing demand for ethnic food are also investigated. This is an important book for food and consumer businesses, policy makers and researchers seeking to understand changing global markets and the significance of food as an indicator of social and religious attitude, diet and ethnic identity.

Nutritional and Health Aspects of Food in South Asian Countries
Nutritional and Health Aspects of Food in South Asian Countries

Author: Jamuna Prakash

Publisher: Academic Press

Published: 2020-03-16

Total Pages: 364

ISBN-13: 0128200111

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Nutritional and Health Aspects of Food in South Asian Countries provides an analysis of traditional and ethnic foods from the South Asia Region, including India, Sri Lanka, Pakistan, Nepal, Bangladesh and Iran. The book addresses the history of use, origin, composition, preparation, ingredient composition, nutritional aspects, and the effects on the health of various foods and food products in each of these countries from the perspective of their Traditional and Ethnic Foods. In addition, the book presents local and international regulations and provides suggestions on how to harmonize regulations and traditional practices to promote safety and global availability of these foods.

Food Consumption in China
Food Consumption in China

Author: Zhang-Yue Zhou

Publisher: Edward Elgar Publishing

Published: 2014

Total Pages: 0

ISBN-13: 9781782549192

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Recent decades have seen China's domestic consumption in sectors such as food, housing, health care, education and travel greatly increase. This important book assesses China's current food consumption trends and the outlook for its future needs of such a crucial commodity. Key features of the book include: - A systematic examination of the key elements shaping food consumption, with particular attention to factors peculiar to China; - An evaluation of changes in food consumption between rural and urban residents, the rich and poor, and consumers of different regions and identification of the key drivers behind such changes; - A comprehensive coverage of all major food items including foodgrains, meats and other animal products, fruits and vegetables, alcoholic drinks, and aquacultural products; and - A projection for China's food import needs by 2020. This book will be of great relevance to anyone who is interested in the dynamics of Chinese food consumption, such as commodity traders, leaders of agri-food industries, food trade officials, and food market researchers. It will also prove a valuable reference for undergraduate and postgraduate students majoring in food marketing and trade, general food and agricultural economics and scholars studying food consumption issues.

Markets, marketing and developing countries
Markets, marketing and developing countries

Author: Hans van Trijp

Publisher: BRILL

Published: 2023-09-04

Total Pages: 192

ISBN-13: 9086866999

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Markets are increasingly seen as vehicles to solve problems in developing countries. For example, improvements in market performance make potentially important contributions to achieve the Millennium Development Goals. Access of smallholders to well-functioning markets is increasingly expected to contribute to poverty alleviation and improvement of both food security and environmental sustainability. This book presents the views of leading experts on where we stand and where we are heading in the field of markets, marketing and developing countries. Twenty essays in this book describe the role of marketing in achieving development goals, the track record of past market policies, the current functioning of value chains, the roles that market institutions play to facilitate market access for smallholders, as well as the potential to add value to farm produce through certification schemes, new technologies or innovation systems. The book is published in honour of the retirement of Aad van Tilburg, one of the pioneers in the field of marketing in developing countries. Early on in his career Van Tilburg recognised that improvements in the functioning of markets and marketing can be key to economic development with special reference to the livelihood of small producers and other market actors in developing countries.