Chief Marketing Officers at Work

Chief Marketing Officers at Work

Author: Josh Steimle

Publisher: Apress

Published: 2016-08-04

Total Pages: 330

ISBN-13: 1484219317

DOWNLOAD EBOOK

Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.


The Jemima Code

The Jemima Code

Author: Toni Tipton-Martin

Publisher: University of Texas Press

Published: 2022-07-01

Total Pages: 264

ISBN-13: 1477326715

DOWNLOAD EBOOK

Winner, James Beard Foundation Book Award, 2016 Art of Eating Prize, 2015 BCALA Outstanding Contribution to Publishing Citation, Black Caucus of the American Library Association, 2016 Women of African descent have contributed to America’s food culture for centuries, but their rich and varied involvement is still overshadowed by the demeaning stereotype of an illiterate “Aunt Jemima” who cooked mostly by natural instinct. To discover the true role of black women in the creation of American, and especially southern, cuisine, Toni Tipton-Martin has spent years amassing one of the world’s largest private collections of cookbooks published by African American authors, looking for evidence of their impact on American food, families, and communities and for ways we might use that knowledge to inspire community wellness of every kind. The Jemima Code presents more than 150 black cookbooks that range from a rare 1827 house servant’s manual, the first book published by an African American in the trade, to modern classics by authors such as Edna Lewis and Vertamae Grosvenor. The books are arranged chronologically and illustrated with photos of their covers; many also display selected interior pages, including recipes. Tipton-Martin provides notes on the authors and their contributions and the significance of each book, while her chapter introductions summarize the cultural history reflected in the books that follow. These cookbooks offer firsthand evidence that African Americans cooked creative masterpieces from meager provisions, educated young chefs, operated food businesses, and nourished the African American community through the long struggle for human rights. The Jemima Code transforms America’s most maligned kitchen servant into an inspirational and powerful model of culinary wisdom and cultural authority.


The Senate Intelligence Committee Report on Torture (Academic Edition)

The Senate Intelligence Committee Report on Torture (Academic Edition)

Author: Senate Select Committee On Intelligence

Publisher: Melville House

Published: 2020-02-18

Total Pages: 820

ISBN-13: 1612198473

DOWNLOAD EBOOK

The study edition of book the Los Angeles Times called, "The most extensive review of U.S. intelligence-gathering tactics in generations." This is the complete Executive Summary of the Senate Intelligence Committee's investigation into the CIA's interrogation and detention programs -- a.k.a., The Torture Report. Based on over six million pages of secret CIA documents, the report details a covert program of secret prisons, prisoner deaths, interrogation practices, and cooperation with other foreign and domestic agencies, as well as the CIA's efforts to hide the details of the program from the White House, the Department of Justice, the Congress, and the American people. Over five years in the making, it is presented here exactly as redacted and released by the United States government on December 9, 2014, with an introduction by Daniel J. Jones, who led the Senate investigation. This special edition includes: • Large, easy-to-read format. • Almost 3,000 notes formatted as footnotes, exactly as they appeared in the original report. This allows readers to see obscured or clarifying details as they read the main text. • An introduction by Senate staffer Daniel J. Jones who led the investigation and wrote the report for the Senate Intelligence Committee, and a forward by the head of that committee, Senator Dianne Feinstein.


Refuse to Choose!

Refuse to Choose!

Author: Barbara Sher

Publisher: Rodale

Published: 2007-03-06

Total Pages: 290

ISBN-13: 1594866260

DOWNLOAD EBOOK

Identifies seven personality types that share a common quality of having numerous unrelated interests, explaining how to prioritize and pursue multiple goals simultaneously in order to enjoy a successful and varied life.


The Ocean and Cryosphere in a Changing Climate

The Ocean and Cryosphere in a Changing Climate

Author: Intergovernmental Panel on Climate Change (IPCC)

Publisher: Cambridge University Press

Published: 2022-04-30

Total Pages: 755

ISBN-13: 9781009157971

DOWNLOAD EBOOK

The Intergovernmental Panel on Climate Change (IPCC) is the leading international body for assessing the science related to climate change. It provides policymakers with regular assessments of the scientific basis of human-induced climate change, its impacts and future risks, and options for adaptation and mitigation. This IPCC Special Report on the Ocean and Cryosphere in a Changing Climate is the most comprehensive and up-to-date assessment of the observed and projected changes to the ocean and cryosphere and their associated impacts and risks, with a focus on resilience, risk management response options, and adaptation measures, considering both their potential and limitations. It brings together knowledge on physical and biogeochemical changes, the interplay with ecosystem changes, and the implications for human communities. It serves policymakers, decision makers, stakeholders, and all interested parties with unbiased, up-to-date, policy-relevant information. This title is also available as Open Access on Cambridge Core.


Case Studies in Infant Mental Health

Case Studies in Infant Mental Health

Author: Joan J. Shirilla

Publisher:

Published: 2002

Total Pages: 228

ISBN-13:

DOWNLOAD EBOOK

Case Studies in Infant Mental Health offers 12 real-life stories written by infant mental health specialists about their work with a young child and family. Each case study also reveals the supervision and consultation that supported the specialist, and the specialists interaction with the larger service system. Discussion questions at the end of each case study guide self-reflection or group study.


Pregnancy, Childbirth, and the Newborn

Pregnancy, Childbirth, and the Newborn

Author: Penny Simkin

Publisher: Da Capo Lifelong Books

Published: 2018-09-18

Total Pages: 999

ISBN-13: 0738285021

DOWNLOAD EBOOK

Feel informed and empowered with this thoroughly updated, full-color pregnancy guide, which recognizes that “one size fits all” doesn’t apply to maternity care. Pregnancy, Childbirth, and the Newborn provides the comprehensive guidance you need to make informed decisions about having a safe and satisfying pregnancy, birth, and postpartum period–decisions that reflect your preferences, priorities, and values. This sixth edition includes: -CDC guidelines regarding COVID-19 -Updated dietary guides and breastfeeding and surrogacy information -Birth plans including doulas and caesarians when necessary -Tips on how to reduce stress -And so much more Pregnancy, Childbirth, and the Newborn is inclusive, reflecting today's various family configurations such as single-parent families, blended families formed by second marriages, families with gay and lesbian parents, and families formed by open adoption or surrogacy. This pregnancy guide speaks to today's parents-to-be like no other.


Super Pumped: The Battle for Uber

Super Pumped: The Battle for Uber

Author: Mike Isaac

Publisher: W. W. Norton & Company

Published: 2019-09-03

Total Pages: 595

ISBN-13: 0393652254

DOWNLOAD EBOOK

Now a SHOWTIME® original series starring Emmy winners Joseph Gordon-Levitt and Kyle Chandler and Academy Award nominee Uma Thurman. Now streaming – Only on SHOWTIME. Named one of the best books of the year by NPR, Fortune, Bloomberg, Sunday Times A New York Times Book Review Editor’s Choice “If you want to understand modern-day Silicon Valley, you need to read this book.” —John Carreyrou, New York Times best-selling author of Bad Blood Hailed as the definitive book on Uber and Silicon Valley, Super Pumped is an epic story of ambition and deception, obscene wealth, and bad behavior that explores how blistering technological and financial innovation culminated in one of the most catastrophic twelve-month periods in American corporate history. Backed by billions in venture capital dollars and led by a brash and ambitious founder, Uber promised to revolutionize the way we move people and goods through the world. What followed would become a corporate cautionary tale about the perils of startup culture and a vivid example of how blind worship of startup founders can go wildly wrong.