Flagship Marketing
Flagship Marketing

Author: Tony Kent

Publisher: Routledge

Published: 2009-03-14

Total Pages: 288

ISBN-13: 1134076681

DOWNLOAD EBOOK

Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practise. The ways in which flagship projects communicate brand values, both externally and internally, form an important part of this book, and provide new perspectives on late twentieth century commercial and cultural policy and practice. Kent and Brown offer a truly interdisciplinary approach to the concept, offering a variety of perspectives on the debates surrounding flagship function and its role as a place of consumption. Chapters focus on the development of prestigious stores, hotels and arts and cultural centres, as showcases for branded experiences and products and as demonstrations of commercial and public policy. Cases and examples include The Eden Project in the UK, automotive showrooms in Germany, hotels in Dubai and Las Vegas, and Vienna's cultural quarter. Theoretical discussion explores the tensions between costs and profitability, conspicuous consumption and the sustainability of iconic forms. The book enables readers to explore the flagship concept from different perspectives, and while a marketing approach predominates, it provides a disciplinary challenge which will open up new ways of understanding the concept.

Flagship Marketing
Flagship Marketing

Author: Tony Kent

Publisher: Routledge

Published: 2009-03-14

Total Pages: 241

ISBN-13: 113407669X

DOWNLOAD EBOOK

This book is focused on the increasing diversity of flagships and the ways in which they can create showcases in people’s lives. This unique volume will be of interest across many disciplines including marketing, visual culture, design and urban studies.

Starship: Flagship
Starship: Flagship

Author: Mike Resnick

Publisher: Pyr

Published: 2010-08-05

Total Pages: 375

ISBN-13: 1591028523

DOWNLOAD EBOOK

The date is 1970 of the Galactic Era, almost three thousand years from now, and the Republic, created by the human race but not yet dominated by it, finds itself in an all-out war against the Teroni Federation, an alliance of races that resent Man’s growing military and economic power. The rebel starship, the Theodore Roosevelt, under the command of Wilson Cole, is preparing to lead Cole’s ragtag armada into the Republic, even though he is outnumbered thousands to one. Cole is convinced that the government has become an arrogant and unfeeling political entity and must be overthrown. The trick is to avoid armed conflict with the vast array of ships, numbering in the millions, in the Republic’s Navy. For a time Cole’s forces strike from cover and race off to safety, but he soon sees that is no way to conquer the mightiest political and military machine in the history of the galaxy. He realizes that he must reach Deluros VIII, the headquarters world of the Republic (and of the race of Man), in order to have any effect on the government at all – but Deluros VIII is the best-protected world in the Republic. But a new threat looms on the horizon. Cole, the Valkyrie, David Copperfield, Sharon Blacksmith, Jacovic, and the rest of the crew of the Teddy R face their greatest challenge yet, and the outcome will determine the fate of the entire galaxy. From the Hardcover edition.

Abuelita Faith
Abuelita Faith

Author: Kat Armas

Publisher: Brazos Press

Published: 2021-08-10

Total Pages: 239

ISBN-13: 1493431110

DOWNLOAD EBOOK

Christianity Today 2022 Book Award Finalist (Christian Living & Discipleship) "[A] powerful debut. . . . This persuasive testament will appeal to Christians interested in the lesser-known women of the Bible."--Publishers Weekly "Armas expertly weaves her own abuelita's history of personal faith and resistance into each chapter and intersects it with biblical text, creating an approachable work."--Library Journal What if some of our greatest theologians wouldn't be considered theologians at all? Kat Armas, a second-generation Cuban American, grew up on the outskirts of Miami's famed Little Havana neighborhood. Her earliest theological formation came from her grandmother, her abuelita, who fled Cuba during the height of political unrest and raised three children alone after her husband passed away. Combining personal storytelling with biblical reflection, Armas shows us how voices on the margins--those often dismissed, isolated, and oppressed because of their gender, socioeconomic status, or lack of education--have more to teach us about following God than we realize. Abuelita Faith tells the story of unnamed and overlooked theologians in society and in the Bible--mothers, grandmothers, sisters, and daughters--whose survival, strength, resistance, and persistence teach us the true power of faith and love. The author's exploration of abuelita theology will help people of all cultural and ethnic backgrounds reflect on the abuelitas in their lives and ministries and on ways they can live out abuelita faith every day.

International Trade
International Trade

Author: Anne O. Krueger

Publisher: Oxford University Press, USA

Published: 2020

Total Pages: 369

ISBN-13: 0190900466

DOWNLOAD EBOOK

"In all countries, there are laws and regulations affecting private economic activity. They are necessary to enable private economic activity to thrive, as well as to provide for honesty in information), consumer protection, and much more. Laws and regulations, such as safety standards, quality grades, and health and food (phytosanitary) standards generally apply to much economic activity within a country. In very primitive societies when farming or hunting was almost all economic activity, such measures were much less necessary. But as exchanges and trading increased, the need to find ways to support transactions became essential in order to enable parties to agree on even such things as simple weights and measures. Until there was a commercial code (legal framework), most businesses were owned primarily by family members who could trust each other. The commercial codes covered such phenomena as penalties against breach of contract, standards and assurances as to the quality and ingredients of goods being contracted, and penalties for their infringement, and so on. Note that even a rudimentary contract would likely have needed an understanding as to weights and measures, definition of materials, and much more"--

Heralding Article 25
Heralding Article 25

Author: Mohammed Mesbahi

Publisher: Matador

Published: 2016-06-23

Total Pages: 128

ISBN-13: 9781785891427

DOWNLOAD EBOOK

In this pioneering analysis of world problems, Mohammed Mesbahi argues that meeting the basic entitlements outlined in Article 25 of the Universal Declaration of Human Rights-for adequate food, housing, healthcare and social security for all-is imperative for the survival of humanity in the 21st century. But after so many years of political inaction, only the massed goodwill of ordinary people can bring about an end to poverty in a world of plenty through enormous, peaceful and continuous protests across all countries. The line of enquiry pursued in Mesbahi's five-part study is concerned with how to galvanise these unprecedented global demonstrations on behalf of the poorest members of the human family, millions of whom are needlessly dying as each year passes. Central to the book's unique discourse is a set of instructions for engaged citizens and the youth who are encouraged to lead the way in forging a huge united public voice, one that has the potential to reorder government priorities and empower the United Nations to truly represent the people of the world. Through a graceful and often poetic prose, the reader is guided to investigate the question of world transformation from psychological, moral and spiritual perspectives, as well as from a broader political and economic analysis. As Mesbahi elucidates, we ultimately need a new education that can equip the citizens of every nation to think in terms of the 'One Humanity', with a universal understanding that the principles of sharing and cooperation are the foundations of a sustainable global economic system.

Flagship
Flagship

Author: Mike Carlton

Publisher: Random House Australia

Published: 2018-08

Total Pages: 651

ISBN-13: 085798778X

DOWNLOAD EBOOK

In 1924, when the grand old battle cruiser HMAS Australia I, once the pride of the nation, was sunk off Sydney Heads, there was a day of national mourning. In 1928, the RAN acquired a new ship of the same name, the fast, heavy cruiser HMAS Australia II, and she finally saw action when World War II began, patrolling the North Atlantic on the lookout for German battleships. By March 1942, Australia had returned home, where the ship was stunned by a murder. One night one of her sailors, Stoker Riley, was found stabbed. Before he died, he named his two attackers, and the two men were found guilty and sentenced to death under British Admiralty law. Only weeks later Australia fought in the Battle of the Coral Sea near Papua New Guinea, the first sea battle to stop the Japanese advance in the Pacific. She was heavily attacked and bombed from the air but, with brilliant ship-handling, escaped unscathed. In 1944, she took part in the greatest sea fight of all time, the Battle of Leyte Gulf, which returned General Douglas MacArthur to the Philippines. She was struck by a kamikaze bomber, killing her captain and 28 other men. The next year, she was hit by four kamikaze planes on four successive days. She was attacked by more kamikaze aircraft than any other Allied ship in the war, and in the end this finished her war. She retired gracefully, laden with battle honors, and was scrapped in 1956--the last of her name, for the navy no longer uses Australia for its ships.

Out of the Box!
Out of the Box!

Author: Shonquis Moreno

Publisher: Die Gestalten Verlag

Published: 2011

Total Pages: 287

ISBN-13: 9783899553741

DOWNLOAD EBOOK

Innovative brand presentations from temporary pop-up shops to flagship stores. The way in which we experience and consume brands is changing more rapidly today than ever before. The strong influence of e-commerce and the digital realm is forcing brands to rethink the traditional presentation of their wares in conventional stores. More and more companies throughout the world are exploring new concepts for the sale and presentation of their products, or they are establishing events to boost brand image. They are increasingly searching for new ways to offer their customers brand experiences on an emotional level. Out of the Box! is an inspirational collection of solutions from around the globe that allow us to experience brands in unique ways. These range from flagship stores, in which a vision for a brand image is implemented in real space, to makeshift pop-up shops, which celebrate the essence of a brand for a targeted audience or timeframe. The book also explores how novel approaches--including, for example, thematic sales areas in concept stores, formats that mix galleries with boutiques, mobile retail units, and event locations--are blazing all kinds of trails in current brand communication. With 288 pages brimming with international examples, Out of the Box! shows architects, brand managers, graphic designers, and interior designers how they can effectively establish their brands in the real world in a way that results in unforgettable emotional experiences for discerning, internet-minded customers.

Conservation by Proxy
Conservation by Proxy

Author: Tim Caro

Publisher: Island Press

Published: 2010-06-23

Total Pages: 394

ISBN-13: 159726959X

DOWNLOAD EBOOK

The vast scope of conservation problems has forced biologists and managers to rely on "surrogate" species to serve as shortcuts to guide their decision making. These species-known by a host of different terms, including indicator, umbrella, and flagship species-act as proxies to represent larger conservation issues, such as the location of biodiversity hotspots or general ecosystem health. Synthesizing an immense body of literature, conservation biologist and field researcher Tim Caro offers systematic definitions of surrogate species concepts, explores biological theories that underlie them, considers how surrogate species are chosen, critically examines evidence for and against their utility, and makes recommendations for their continued use. The book clarifies terminology and contrasts how different terms are used in the real world considers the ecological, taxonomic, and political underpinnings of these shortcuts identifies criteria that make for good surrogate species outlines the circumstances where the application of the surrogate species concept shows promise Conservation by Proxy is a benchmark reference that provides clear definitions and common understanding of the evidence and theory behind surrogate species. It is the first book to review and bring together literature on more than fifteen types of surrogate species, enabling us to assess their role in conservation and offering guidelines on how they can be used most effectively.

Fashion Marketing
Fashion Marketing

Author: Tony Hines

Publisher: Routledge

Published: 2007-02-07

Total Pages: 352

ISBN-13: 113640354X

DOWNLOAD EBOOK

A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.