Author of "Simplified Business Organization and Applied ethics”, “Principles of International Human Resource &Marketing Management”, “Managing innovation and change in organizations, “Red Ocean Strategy”. Saurav Kumar is a Senior Faculty in the Department of Corporate Secretaryship at K B Womens College Hazaribag, Jharkhand. He is an MPhil. in Management , a Certified Advanced Business Analyst From IIT, Bombay & also posses Certification in IFRS from ICAI. After working professionally at national and international levels for more than 10 years he decided to train and teach people from what he has learned from the real world. This book is a sheer content of his experience.
THE ULTIMATE BEGINNER'S GUIDE TO STARTING A BUSINESS! Have you ever dreamt of starting your own business and living life on your terms? This book shows you EXACTLY what you need to know to stand out from the crowd! Do you have an idea for an amazing product or service but you aren’t sure how to build a business around it? Then you NEED this book. Buy now and start reading today! Are you a current business owner who struggles to identify your customers and deliver true world-class value? Everything you need to know is included in these pages! Do you want to build your hobby business into a fully-fledged venture that will help you build the life you deserve? Then you NEED this book. Buy now and start reading today! The most comprehensive guide ever developed for starting and growing a business! In the highly competitive world of business, what makes or breaks a new entrepreneur? Sourced from over twenty years of firsthand experience working with entrepreneurs, new ventures, and high-growth startups, author Ken Colwell, PHD, MBA has the answers. In his comprehensive Starting a Business QuickStart Guide, Ken Colwell concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams. Business and entrepreneurship students, small business owners, managers, and soon-to-be entrepreneurs will all find a wealth of value within the pages of the Starting a Business QuickStart Guide. From the very first steps conceptualizing your venture to winning your first customers, delivering value, and turning a profit, this book acts as an invaluable blueprint for your path to entrepreneurial success. Colwell’s clear voice, extensive experience, and easy-to-understand presentation come together to make this book a must-have resource in the library of every budding entrepreneur! Starting a Business QuickStart Guide is Perfect For: - Would-Be Entrepreneurs With a Ton of Passion! - Entrepreneurial Students of All Ages! - Beginners with Zero Prior Experience! - Managers, Business Owners, and Decisions Makers Growing into a New Role! You'll Discover: - The Difference Between an Idea and an Opportunity! - What Makes an Entrepreneurial Opportunity Great! - The Very First Steps You Need To Take To Get Your Venture Off The Ground! - Pricing, Competition, Customer Identification, Marketing, and Distribution Demystified! - The REAL Components of an Entrepreneurial Mindset! - Exactly How To Craft Your Value Proposition! - How to Write a Comprehensive Business Plan! **LIFETIME ACCESS TO FREE EDUCATIONAL RESOURCES **: Each book comes with free lifetime access to tons of exclusive online resources to help you become a better business owner including: - Business Plan Checklist & Presentation Blueprint - Layers of Business Taxation Cheat Sheet - Elevator Pitch Template & Tips - And Many More! *GIVING BACK: * QuickStart Guides proudly supports One Tree Planted as a reforestation partner. *CLASSROOM ADOPTION:* Teachers and professors are encouraged to contact the publisher for test banks and classroom presentation materials.
"What's going to happen to my job?" That's what an increasing number of anxious Americans are asking themselves. The US workforce, which has been one of the most productive and wealthiest in the world, is undergoing an alarming transformation. Increasing numbers of workers find themselves on shaky ground, turned into freelancers, temps and contractors. Even many full-time and professional jobs are experiencing this precarious shift. Within a decade, a near-majority of the 145 million employed Americans will be impacted. Add to that the steamroller of automation, robots and artificial intelligence already replacing millions of workers and projected to "obsolesce" millions more, and the jobs picture starts looking grim. Now a weird yet historic mash-up of Silicon Valley technology and Wall Street greed is thrusting upon us the latest economic fraud: the so-called "sharing economy," with companies like Uber, Airbnb and TaskRabbit allegedly "liberating workers" to become "independent" and "their own CEOs," hiring themselves out for ever-smaller jobs and wages while the companies profit. But this "share the crumbs" economy is just the tip of a looming iceberg that the middle class is drifting toward. Raw Deal: How the "Uber Economy" and Runaway Capitalism Are Screwing American Workers,by veteran journalist Steven Hill, is an exposé that challenges conventional thinking, and the hype celebrating this new economy, by showing why the vision of the "techno sapien" leaders and their Ayn Rand libertarianism is a dead end. In Raw Deal, Steven Hill proposes pragmatic policy solutions to transform the US economy and its safety net and social contract, launching a new kind of deal to restore power back into the hands of American workers.
"Beloved Brands is a book every CMO or would-be CMO should read." Al Ries With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review. Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for an organization or an owner-operator managing a branded business. Beloved Brands provides a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make advertising decisions or lead a deep-dive business review. You can even pass on the tools to your team, so they can learn how to deliver the fundamentals needed for your brands. This book is also an excellent resource for marketing professors, who can use it as an in-class textbook to develop future marketers. It will challenge communications agency professionals, who are looking to get better at managing brands, including those who work in advertising, public relations, in-store marketing, digital advertising or event marketing. "Most books on branding are really for the MARCOM crowd. They sound good, but you find it's all fluff when you try to take it from words to actions. THIS BOOK IS DIFFERENT! Graham does a wonderful job laying out the steps in clear language and goes beyond advertising and social media to show how branding relates to all aspects of GENERAL as well as marketing management. Make no mistake: there is a strong theoretical foundation for all he says...but he spares you the buzzwords. Next year my students will all be using this book." Kenneth B. (Ken) Wong, Queen's University If you are an entrepreneur who has a great product and wants to turn it into a brand, you can use this book as a playbook. These tips will help you take full advantage of branding and marketing, and make your brand more powerful and more profitable. You will learn how to think, define, plan, execute and analyze, and I provide every tool you will ever need to run your brand. You will find models and examples for each of the four strategic thinking methods, looking at core strength, competitive, consumer and situational strategies. To define the brand, I will provide a tool for writing a brand positioning statement as well as a consumer profile and a consumer benefits ladder. I have created lists of potential functional and emotional benefits to kickstart your thinking on brand positioning. We explore the step-by-step process to come up with your brand idea and bring it all together with a tool for writing the ideal brand concept. For brand plans, I provide formats for a long-range brand strategy roadmap and the annual brand plan with definitions for each planning element. From there, I show how to build a brand execution plan that includes the creative brief, innovation process, and sales plan. I provide tools for how to create a brand calendar and specific project plans. To grow your brand, I show how to make smart decisions on execution around creative advertising and media choices. When it comes time for the analytics, I provide all the tools you need to write a deep-dive business review, looking at the marketplace, consumer, channels, competitors and the brand. Write everything so that it is easy to follow and implement for your brand. My promise to help make you smarter so you can realize your full potential.
Have you ever wanted to be your own boss and pursue your passion as a successful cookie artist, but don’t know how to do it? Look no further! The Becoming A Cookie Artist strategy guide shows you how you can make a profit icing cookies in 10 easy steps. Written by a seasoned cookiepreneur of 14 years serving celebrity clientele and whose work has been featured on Buzzfeed, PopSugar, The Chicago Tribune, and more, this book walks you through each step to help build your own successful cookie empire. In this guide, you’ll find: -Practical steps to craft your niche and target the perfect customers -Strategies to out-compete the competition-The secrets of exceptional marketing -Proven ways to price your product effectively -Legal and financial considerations to keep things running smoothly -How to land your first sales—and keep them coming! -And much, much more! Unlike other books and blogs, Becoming A Cookie Artist dives deep into the real world of starting a business, packed cover-to-cover with insights and strategies that only come through experience. A must for any creative considering starting a business in decorated cookies!
Manage your finances and enjoy your retirement Retirement security is one of the most pressing social issues facing the world in the next 30 years—so if you’re approaching your golden years, it’s essential to have a secure financial future. Personal Finance in Your 50s All-in-One For Dummies provides targeted financial advice and assists soon-to-be or established boomers with making informed decisions about how best to spend, invest, and protect their wealth while planning for the future. Retirement is an exciting time ... but it can also be scary if you’re not sure that you have your ducks in a row. This hands-on resource arms you with an arsenal of beginner to intermediate personal finance and estate planning techniques for everything from spending, saving, navigating insurance, managing medical costs, household expenses, and even employment. Build a diversified portfolio Create emergency funds Avoid scams and frauds Improve your estate planning With the help of this all-in-one resource, you’ll get a succinct framework and expert advice to help you make solid decisions and confidently plan for your future.
Discover the secrets and tips to get the business education you need, the faster and cheaper way. The average debt load for graduates of the top business schools has now exceeded $100,000. For most young professionals, this means spending the first half of their career in the red and feeling pressure to take the first position offered to them so that they can start paying off their debt. However, it doesn’t have to be that way. Author and businesswoman Laurie Pickard discovered a way to get the business education she needed to land her dream job while avoiding the massive school loans that plague so many. In Don’t Pay for Your MBA, she shares all that she learned so that others can benefit as well. Pickard discovered that the same prestigious business schools that offer the MBAs so many covet also offer MOOCs (massive online open courses) for low or even no cost. Within these pages, you will learn how to: Define your goals and tailor a curriculum that is geared toward your dream job Master the language of business Build a strong network Choose a concentration and deepen your expertise Showcase your nontraditional education in a way that attracts companies Don’t fall for the lies that pressure countless graduates every year into MBA programs and insurmountable debt. Self-directed online learning can fill gaps in your training, position you for promotions, and open new opportunities--at a fraction of the cost!
The Wall Street Journal Bestseller For so many entrepreneurs, running a small business ended up looking different than they imagined. They’re stressed, discouraged, and not confident in their plan for growth. In How to Grow Your Small Business, Donald Miller gives entrepreneurs a 6-step plan to grow their businesses so they produce dependable, predictable results. Using the exact steps you’ll learn in this book, Donald Miller grew his small business from four employees working out of a basement to a 15 million dollar operation, increasing revenue sixfold in just six years. As Miller grew his own business from the ground up, he realized nobody had put together a simple, step-by-step playbook for growing a business. That book didn’t exist. Until now. In this book, you’ll learn the 6 steps to grow a successful small business and create a playbook to implement them- your Flight Plan. When you have a completed Flight Plan in hand, you can stop drowning in the details and spend more time doing the things you truly love- in your business and your life. In How to Grow Your Small Business, you’ll learn how to: Cast a vision for your company that includes three economic priorities Clarify your marketing message Install a sales framework that makes your customers the hero Optimize your product offering Run a management and productivity playbook that aligns your entire team. Use 5 checking accounts to manage your cash flow If you’re ready to experience freedom, flexibility, and growth for your business, How to Grow Your Small Business is the book you’ve been waiting for.
New Orleans - 2058 - MATTHEW RAYMOND, a private detective, locked into a maze of deceit and deception uncovers the truth of Project Transcendence. A gripping page-turning thriller serial killer novel in the tradition of "The Silence of the Lambs," "Darkly Dreaming Dexter," and "Misery" that demands to be read. One part suspenseful thriller of 'who done it, ' one part science fiction and one part sizzling erotica that makes "Fifty Shades of Grey" look PG, "The Keystroke Killer: Transcendence" is an impressive debut for Caudle as she weaves her characters into a dark and twisted journey to uncover a deranged and utterly immoral serial killer who controls a weapon of mass destruction. Set in the backdrops of political corruption and scandal in 2053 New Orleans, the novel follows Matthew a tortured private investigator as he tracks down a violent and dangerous serial killer who is destined to become one of the most genuinely chilling serial killers in fiction.For Matthew Raymond, his job as a private detective is personal. Very Personal. After the disturbing 2053 murder of his sister, Livia, rage filled him igniting a search for her killer and answers to the mysterious questions that lurked around her death. Now, three years later, Matthew realizes his problems just went from bad to worse as he discovers himself immersed in a city where the wealthy and corrupt politicians rule. With his sister's murder still his main focus, he plunges himself into a cunning game of cat-and-mouse when he stumbles across the Keystroke Killer exposing a secret device that makes him capable of sending people to the fourth dimension without a trace. Project Transcendence becomes Matthew's new fixation as he searches the Deep South for answers which uncovers dark family secrets, lies and corruption which makes him a target of the Keystroke Killer. Will Matthew be able to survive the threat of extinction? Will he untangle the mystery of Livia's death? Find out in this powerful twisted and dark tale. "The Keystroke Killer" is unforgettable and grisly disturbing you will not likely forget. This novel is not for the feint of heart, but it is a must read. Only if you dare!
Meet Dr. Sandra Eve Bradford, an astrobiological researcher in charge of the A.D.A.M. Extraction Team who discovered a microbe which thrives off of arsenic on the bottom of Mono Lake in California. General Anbar, Chief in Charge of the U.S. National Defense, orders his team to confiscate the samples and her research. Dr. Bradford enlists her fellow researchers, Dr. Gregory Peterson, and her undergraduate assistant, Jessica Parker, to retrieve a new sample setting of a series of events and consequences. In a government research facility, the microbe transformed into something alien. Once it becomes apparent to General Anbar the life form presents a national security risk, he orders his men to kidnap Dr. Bradford and holds her captive in an underground facility to continue her research. The life form over a seven day stretch, morphs into a humanlike life form aging every moment toward death. His journey makes him question- What is life? What is love? What is hate? And, is there a God? This a story of possibilities and raises the questions - Are we alone in the universe? What else could be out there?
