Financial Accounting has been especially written to meet the requirements of B.Com. students as per the Choice Based Credit System (CBCS) curriculum of Bangalore University. It comprehensively presents the fundamental concepts and accounting procedures in an informative and systematic manner.
Corporate Accounting has been especially written to meet the requirements of B.Com. students as per the Choice Based Credit System (CBCS) curriculum of University of Delhi. It comprehensively presents the fundamental concepts of corporate accounting in an informative and systematic manner.
An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
Bengal’s traditional industries, once celebrated worldwide, largely decayed under the backwash effects of the British Industrial Revolution in the first half of the nineteenth century. Although colonial ambivalence is often cited as an explanation, this study also shows that a series of new industries emerged during this period. The book reappraises the thesis of India’s deindustrialisation and discusses the development status of the traditional industries in the early nineteenth century, examines their technology, employment opportunities and marketing and, finally, analyses the underlying reasons for their decay. It offers a study of how traditional industries evolved into modern enterprises in a British colony, and contributes to the broader discussion on the global history of industrialisation. This book will be of interest to scholars of Indian economic history as well as those who seek to understand the widespread effects of industrialisation, especially in a colonial context.
Accounting: Text and Cases is a product of lifelong dedication to the discipline of accounting. Covering both financial and managerial accounting as well as broader managerial issues, the book incorporates a breadth of experience that is sure to enrich your course and your students. The 109 cases that make up most of the end of chapter material are a combination of classic Harvard style cases and extended problems, with 12 complete new cases added to the thirteenth edition. --Book Jacket.
1. Word Processing, 2. Preparing Presentations, 3. Spreadsheet and its Business Applications, 4. Creating Business, 5. Database Management System, Appendix