By using the Bond Girl (from the ever-popular James Bond movies and books) as her paradigm, fEmpowerment coach Sandy Shepard leads the reader to experience, then unleash, her inner authentic self. Ms. Shepard states that she aims to change the world, one Bond Girl at a time. A successful businesswoman and attorney, Ms. Shepard is particularly passionate about helping harried women weave sensual femininity into their daily routines, and this book uses a friendly "best girlfriend" style to help women empower their lives.
Made Up exposes the multibillion-dollar beauty industry that promotes unrealistic beauty standards through a market basket of advertising tricks, techniques, and technologies. Cosmetics magnate Charles Revson, a founder of Revlon, was quoted as saying, "In the factory, we make cosmetics. In the store, we sell hope." This pioneering entrepreneur, who built an empire on the foundation of nail polish, captured the unvarnished truth about the beauty business in a single metaphor: hope in a jar. Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women’s Insecurities, and Promotes Unattainable Beauty Standards is a thorough examination of innovative, and often controversial, advertising practices used by beauty companies to persuade consumers, mainly women, to buy discretionary goods like cosmetics and scents. These approaches are clearly working: the average American woman will spend around $300,000 on facial products alone during her lifetime. This revealing book traces the evolution of the global beauty industry, discovers what makes beauty consumers tick, explores the persistence and pervasiveness of the feminine beauty ideal, and investigates the myth-making power of beauty advertising. It also examines stereotypical portrayals of women in beauty ads, looks at celebrity beauty endorsements, and dissects the “looks industry.” Made Upuncovers the reality behind an Elysian world of fantasy and romance created by beauty brands that won’t tell women the truth about beauty.
'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast
‘Kiran Zende has an extremely grounded and practical conversational style. In this book he answers, in an engaging & lively manner, several questions which people might have on the branding process. Brand Gappa is necessary reading for all those interested in branding.’ - Vinay Kanchan, A well-known personality in the field of Advertising and Marketing, coach to various advertising agencies, corporates, and the author of ‘Sportivity’, ‘Lessons from the Playground’ & ‘The Madness Starts at 9’. Charity Partner – Sanskar Charitable Trust Major part of earnings from this book will go to Sanskar Trust who is creating a Symbiotic Rehabilitation for Special Adults and Senior Citizens
Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups—from Apple to Uber, Chipotle to Patagonia—redefine customer expectations. Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever. You'll learn: How to spot emerging trends using three crucial building blocks, and how to recognize the expectation gaps that herald opportunity. Why most professionals focus on precisely the wrong trends and innovations, and how to avoid this. How to turn trends and insights into innovations that customers will love. Amid the endless change that defines today's business environment, opportunity is everywhere. Highly practical, and featuring real-world examples from around the world, Trend-Driven Innovation is the actionable, battle-tested manual that will enable you harness those opportunities time after time. Setting you up to build an organization that matters, products customers love, and campaigns people can't stop talking about.
This broad-ranging book examines the creation, through the arts and culture, of societies that enjoy sustainable, positive peace. It begins with a critique of the pervasive nature of militarism and violence embedded deep in the cultural fabric of many societies, influencing the language and discourses we use, the films we watch, our museums and histories, our journalism, and our education systems. It also examines the roots of violence in our parenting styles, gender roles, and spiritual practices. It contrasts this with an examination of a number of peaceful societies that already exist, drawing useful lessons from their cultures. It critiques discrepancies in history education with regard to war and peace and examines artistic and cultural processes, institutions, and artifacts designed to create peace, such as peace museums and parks, peace journalism, peace education, and resistance to violence through cultural means, such as film-making, fine arts, satirical theatre, and protest music. Solutions-oriented, it examines the efficacy of these attempts and suggests positive ways forward. It also explores the role of gender in creating cultures of peace and the impacts on peacebuilding of cultivating peace within.
This book critically engages the reader in issues that relate to young children and their lives from a multiprofessional perspective. Whilst offering a theoretically rigorous treatment of issues relating to early childhood studies, the book also provides practical discussion of strategies that could inform multiprofessional practice.
Being James Bond is dedicated to learning and exploring all we need to know so that we can experience life the way James Bond does. It's a 'how-to' guide, on anything James Bond can do or has done. If James Bond can do it, we can do it!
