The world of the fashionista is brought to vivid life with 101 introductory lessons on such topics as how a designer anticipates cultural trends and "sees" the fashion consumer, the workings of the fashion calendar, the ways a designer collection is conceived, the manufacture of fabric, fashion illustration, and more. Illustrated in the distinctly unique packaged style of the bestselling101 THINGS I LEARNED® IN ARCHITECTURE SCHOOL, this new book on fashion design will be a perfect book for any fashion school wannabe, a recent graduate, or even a seasoned professional.
The story of how Japan adopted and ultimately revived traditional American fashion Look closely at any typically "American" article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look—known as ametora, or "American traditional"—and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion; in fact, many of the basic items and traditions of the modern American wardrobe are alive and well today thanks to the stewardship of Japanese consumers and fashion cognoscenti, who ritualized and preserved these American styles during periods when they were out of vogue in their native land. In Ametora, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past hundred and fifty years, showing how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan's culture but also our own in the process.
Back School Fashion. The Reflection on the Back to the School Fashion! We use various ways to express ourselves. We either use words or we use other symbols. We make use of signals, we make use of gestures and we also make use of fashion to tell the world what we want to say. When we put on our clothes for the day, it is like we are declaring to the world our attitude for the day. This is the reason why it is so interesting to observe the back-to-school fashion preferences of people. The back to school fashion preference of a person shows who he will be for the whole term in a nutshell. There are those people who wear practically the same thing they did in the last term. The bad thing about this is that this could be an indication of little to no personal growth in the past term. This could be an indication that the person did not mature in the past year. What could make this worse is if that person had been wearing the same fashion for more than 5 years. That could be an indicator of a serious problem.
A career guide for fashion designers and professionals, covering everything you need to know about building a successful business after graduating. How do you navigate the confusing and competitive fashion world after the relative comfort of fashion school? How do you learn to adapt to an industry that constantly evolves and throws new challenges your way? And above all, how do you play to your strengths as a designer, and build a successful career in business. What They Didn't Teach You in Fashion School is your survival guide to the fashion industry. Providing expert advice, and lots of inspiration, Jay Calderin shows you how to make a brilliant career in the exhilarating world of fashion.
Learn the secrets to becoming a successful fashion designer in one stylish and accessible course!
Fashion design is a glamorous and imaginative endeavor that allows you to create wearable art. But the fashion industry involves much more than simply envisioning and crafting garments and accessories. Students of fashion know that working in the field also requires knowledge of textiles, fashion illustration, branding, merchandising, and how to create and present a portfolio. Fashion School in a Book offers these lessons and more—author and fashion design instructor Zoë Hong teaches all the practical knowledge you need to get started in (or find new inspiration for) your career in fashion.
Fashion School in a Book is a course designed to outline the workflow for creating a fashion collection. You’ll learn:
• How to develop a cohesive fashion collection
• To design color stories, prints, and silhouettes
• The implementation of environmentally sustainable practices
• Merchandising and brand direction
• Fashion illustration basics
• How to create a design-process journal by completing the book’s useful exercises
• Portfolio creation for clients and employers
Author Zoë Hong is a former fashion university instructor and popular teacher on YouTube with a practical approach to learning the business and artistry of fashion. Her teachings both inspire students creatively and prepare them for professional work in the field. Whether you’re a fashion student, a hobbyist designer looking to learn about the fashion industry, or an aspiring designer or fashion illustrator, Fashion School in a Book lays out the path to New York, Paris, or Milan. Design your collection, present your portfolio, define and market your brand, and better understand the fashion workflow with Fashion School in a Book!
TABLE OF CONTENTS 00: Introduction 01: Fashion Design Process Overview 02: Brand Direction 03: Collection Direction 04: Color 05: Print Development and Surface Design 06: Fabric 07: Shapes and Silhouettes 08: 3D Development 09: Merchandising 10: Where do we go from here: Brands 11: Where do we go from here: Portfolio Makers
Design your fashion collection and create a work-in-progress portfolio with the artistic direction in this design journal!
Author, designer, and instructor Zoë Hong’s Fashion School in a Book outlines the workflow for creating a fashion line with lessons on how to develop a cohesive (environmentally sustainable!) collection based on shapes, silhouettes, colors, patterns, and fabrics. As you make your way through the exercises in the book, this Fashion School in a Book Design Journal becomes a record of your design process.
This workbook is a dedicated space to record your brainstorms and ideas, work through useful checklists, and illustrate garments using the provided templates. Full of practical exercises and artistic direction, use this companion journal to get the most out of Fashion School in a Book.
Whether you’re a fashion student; a hobbyist designer looking to learn about the fashion industry; or an aspiring designer or fashion illustrator, Fashion School in a Book lays out the path to New York, Paris, or Milan—and the Fashion School in a Book Design Journal is your ticket there!
TABLE OF CONTENTS 00: Introduction 01: Fashion Design Process Overview 02: Brand Direction 03: Collection Direction 04: Color 05: Print Development and Surface Design 06: Fabric 07: Shapes and Silhouettes 08: 3D Development 09: Merchandising 10: Where do we go from here? Brands 11: Where do we go from here? Portfolio Makers
The must-have book for anyone thinking about a life in fashion. Fashion designer, red carpet expert and educator Nick Verreos provides an insightful view into how to harness your passion for fashion and translate it into a successful career. With over 20 years of experience in the industry and an extensive knowledge in teaching fashion, Nick has amassed a lifetime of "Tips & Tricks" to help the reader navigate this world. A Passion For Fashion will help young fashionistas maximize their time at design school, as well as prepare them for a life in the industry—and even shares advice on how readers can start their own business. Along the way, you'll find out how Nick's Mantras of "No Should've, Would've, Could've" and "Get The Coffee" can guide you along the path of success. Nick will even dish on his time on Project Runway and share all the lessons he learned from his time on reality TV. If you are thinking of studying fashion, becoming a fashion designer or working in the industry, this book will soon become your indispensable guide to life in fashion. Includes design sketches and photos from the author's personal collection.
Many new or young designers dream of having their own label, but most may not know how to make their dreams a reality and become successful in a competitive marketplace. In her practical guidebook, an experienced fashion designer and entrepreneur provides insight on how to break into the fashion industry, overcome obstacles, create a business, market a brand, and launch a fashion show. Nila Palacios, owner of Nila Palacios Latin Fashion, begins with introspective questions directed at aspiring fashion designers to help identify strengths, weaknesses, a motto, and specific goals. While encouraging designers to stay true to their individuality, passions, and objectives, Palacios provides step-by-step guidance that teaches specifically how to: • Find inspiration and bring it to life through designs; • Look for trends and colors and incorporate them into a collection; • Design sketches, make a pattern, and select and cut fabrics; • Match fabrics with specific styles; • Conduct market research, identify a target market, and find a niche; and • Compile a collection, market a product, choose models, and organize a show. Fashion with Passion provides clear, focused guidance for anyone interested in breaking into the fashion industry and achieving their dreams.
Whether you're investigating fashion as a material object, an abstract idea, a social phenomenon, or a commercial system, qualitative techniques can further your understanding of almost any research topic. Doing Research in Fashion and Dress begins by guiding you through a brief history of fashion studies, and the debates surrounding it, before introducing key qualitative methodological approaches, including ethnography, semiology, and object-based research. Detailed case studies demonstrate how each methodology is used in practice. These case studies include Japanese subcultures, fashion photography blogs and semiotic studies of fashion magazine shoots and advertisements. This second edition also features a new chapter on internet sources and online ethnography, reflecting the adoption of social media tools not only by industry practitioners but also by academics. By contextualizing history, theory and practice Doing Research in Fashion and Dress offers: -A systematic examination of qualitative research methods in fashion studies in social sciences. -A practical guide for anyone wishing to conduct fashion research in academia or in the business world. -An accessible grounding in contemporary fashion studies literature.
