There's so much more to winning in fantasy hockey than drafting Sidney Crosby and praying for some magic. So, Fantasy Hockey Standard proudly presents it's first volume of pure hockey pool strategy - 60 pages worth! Inside: strategy articles dedicated to roto and keeper leagues, goalies, rookies, and free agency. Our advanced strategy research uncovers trends relating to veterans and youth, player salaries, trades, and advanced statistics. We offer up hardcore draft and auction strategies covering the regular season and playoff pools. Get ideas for your league from our our "Fantasy Hockey Rule Book." As well, our article "Trade Strategy" will teach you how to become the shark in the tank. The Fantasy Hockey Standard Strategy Book: Volume 1 is the end result of four-years of strategy writing by our team of fantasy hockey degenerates. Don't sit down at the draft table without studying these techniques first...
Leading scholars in sports communication tackle a wide range of subjects in these essays, including the ways in which people root for their teams, the consumption of sports information, and the uses of technology to cultivate fan communities. Taking an interdisciplinary approach through the fields of communication, psychology and telecommunications, this collection explores modern fans, their motives and culture, and their identification with sports and individual teams. Instructors considering this book for use in a course may request an examination copy here.
I was told during the 09/10 season that two things were virtually impossible. First the snowflakes were too fluffy to make a snowman in Fort Collins, Colorado. Secondly, the Blackhawks could not win the Stanley Cup with their mediocre goaltenders. As the saying goes, Dont believe everything you hear, and only half of what you get in writing. This book is a zany look back at the resurgence of the men that wear the Indian Head on their chest, a resurgence that began in the 07/08 season. In this book youll discover; Why President Obama desperately needs to watch a hockey game. Why so much of Emily Dickinsons poetry is a reflection of what takes place on frozen pond. What the Battle of the Bulge had much in common with the Predator quarterfinals. The story of fan who momentarily took the violence out of hockey. The role the classic film, Napoleon Dynamite, played in the 08/09 playoffs. The incredible sacrifice of 1yr old Callum Birdzell during the Hawks quest for the Cup (or why baby needs a new pair of jammies.) What the Darryl brothers from the Bob Newhart show had to do with the Hawks greatest comeback ever. Why the Hawks switched to Queen Pawn Openings-a walk on the wild side! You know youre hooked by the larceny laced mayhem on the ice when you and your 14 yr old daughter look knowingly into each others eyes and say, That Columbus game is going to be a big one! How Capocalypse can be explained by considering James Brown, Zorba the Greek and Mr. Bo Jangles. Why fans in Chicago are asking the fans in The City of Brotherly Love, can we still be friends?
The rapid professionalization of marketing in the sport industry has helped vault the business of sport into the upper echelons of the economy. Innovative, effective, timely, and culturally sensitive marketing allows sport managers to vie for consumer attention in an ever-expanding marketplace of competitors. Canadian Sport Marketing, Third Edition With HKPropel Access, brings to life the fundamental principles of marketing, drawn from Canadian experience, with the end goal of providing students with a toolbox of useful tactics, frameworks, models, and knowledge to support a promising career or future learning in sport marketing. It covers essential topics, including the Canadian sport system and Canadian consumer behavior, market research, branding, pricing, sponsorship, ambush marketing, traditional media, social media, and digital marketing. Additionally, a sample marketing plan provides instructors an invaluable opportunity for assigned experiential learning and gives students a practical tool for use in early career work. The only text focusing on Canadian sport marketing, this edition has been extensively updated to foster applied learning in sport marketing concepts and theories, supported by expert perspectives from the Canadian sport industry. Over 40 sport industry executives and experts contribute to the In the Know sidebars, Executive Perspective, and case studies, which draw from the most successful Canadian sport brands, events, and organizations to provide real-life application of the material. Authors Norm O’Reilly and Benoit Séguin welcome Gashaw Abeza and Michael Naraine, forming an author team with comprehensive professional experience in the Canadian sport sector. With reflections on, and references to, a variety of Canadian and provincial sport entities, this third edition offers the following: Learning objectives provide students a road map to navigate the content while maximizing retention. In the Know sidebars direct student attention to the consideration of real-world situations and sport business analysis. Executive Perspective sidebars, written by individuals who work within the industry, bring sport marketing concepts to life by using examples from Canadian sport businesses. Case studies in HKPropel allow enhanced practical application and use real Canadian examples with questions to ensure critical analysis and understanding. Test Your Knowledge questions help students assess their learning. Answers are provided in the instructor guide. A glossary helps students identify and learn key vocabulary within the text. A sample marketing plan provides an opportunity to review a completed marketing plan, and students can also use it as a template for creating their own plan. Also new to Canadian Sport Marketing, Third Edition, are case studies and quizzes delivered through HKPropel. These are designed to increase student engagement and help students more deeply examine their comprehension of the material. Strengthen and prepare students for future success in the sport industry with Canadian Sport Marketing, Third Edition With HKPropel Access. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.
Everyone says I’m a bad girl. They’re only partly right—I don’t let fear rule me, and I certainly don’t care what people think. But I draw the line at sleeping with the enemy. As the daughter of Briar’s head hockey coach, I’d be vilified if I hooked up with a player from a rival team. And that’s who Jake Connelly is. Harvard’s star forward is arrogant, annoying, and too attractive for his own good. But fate is cruel—I require his help to secure a much-coveted internship, and the sexy jerk isn’t making it easy for me. I need Connelly to be my fake boyfriend. For every fake date…he wants a real one. Which means this bad girl is in big trouble. Nothing good can come from sneaking around with Jake Connelly. My father would kill me, my friends will revolt, and my post-college career is on the line. But while it’s getting harder and harder to resist Jake’s oozing sex appeal and cocky grin, I refuse to fall for him. That’s the one risk I’m not willing to take. The Briar U Series of Standalone Novels The Chase (Briar U Book 1) The Risk (Briar U Book 2) The Play (Briar U Book 3) The Off-Campus Series of Standalone Novels The Deal (Off-Campus Book 1) The Mistake (Off-Campus Book 2) The Score (Off-Campus Book 3) The Goal (Off-Campus Book 4)
International Sport Management is the first comprehensive textbook devoted to the organization, governance, business activities, and cross-cultural context of modern sport on an international level. As the sport industry continues its global expansion, this textbook serves as an invaluable guide for readers as they build careers that require an international understanding of the relationships, influences, and responsibilities in sport management. Through a systematic presentation of topics and issues in international sport, this textbook offers a long-overdue guide for students in this burgeoning subfield in sport management. Editors Li, MacIntosh, and Bravo have assembled contributors from all corners of the globe to present a truly international perspective on the topic. With attention to diversity and multiple viewpoints, each chapter is authored by distinguished academics and practitioners in the field. A foreword by esteemed sport management scholar Dr. Earle Zeigler emphasizes the importance of a dedicated study of the issues in international sport management. All chapters in the text use a global perspective to better showcase how international sport operates in various geopolitical environments and cultures. The text is arranged in five parts, each serving a unique purpose: •To outline the issues associated with international sport management •To examine sport using a unique perspective that emphasizes its status as a global industry •To introduce the structure of governance in international sport •To examine the management essentials in international sport •To apply these strategies in the business segments of sport marketing, sport media and information technology, sport facilities and design, sport event management, and sport tourism Written to engage students, International Sport Management contains an array of learning aids to assist with comprehension of the material. It includes case studies and sidebars that apply the concepts to real-world situations and demonstrate the varied issues, challenges, and opportunities affecting sport management worldwide. Chapter objectives, key terms, learning activities, summaries, and discussion questions guide learning in this wide-ranging subject area. In addition, extensive reference sections support the work of practitioners in the field. With International Sport Management, both practicing and future sport managers can develop an increased understanding of the range of intercultural competencies necessary for success in the field. Using a framework of strategic and total-quality management, the text allows readers to examine global issues from an ethical perspective and uncover solutions to complex challenges that sport managers face. With this approach, readers will learn how to combine business practices with knowledge in international sport to lead their current and future careers. International Sport Management offers readers a multifaceted view of the issues, challenges, and opportunities in international sport management as well as the major functional areas that govern international sport. The text provides students, academics, and practitioners with critical insights into the practice of business as it applies to international sport.
Fewer Canadians than ever are lacing up skates, swimming lengths at the pool, practicing their curve ball, and experiencing the thrill of competition. However, despite a decline in active participation, Canadians spend enormous amounts of time and money on sports, as fans and followers of sporting events and sports culture. Never has media coverage of sports been more exhaustive, and never has it been more driven by commercial interests and the need to fuel consumerism, on which corporate profits depend. But the power plays now occurring in the arena of sports are by no means solely a matter of money. At issue as well in the media capture of sports are the values that inform our daily lives, the physical and emotional health of the population, and the symbols so long central to a sense of Canadian identity. Writing from a variety of perspectives, the contributors to this collection set out to explore the impact of the media on our reception of, and attitudes toward, sports—to unpack the meanings that sports have for us as citizens and consumers. Some contributors probe the function of sports as spectacle—the escalation of violence, controversies over drug use, and the media’s coverage of tragic deaths—while others shed light on the way in which the media serve to transform sports into a vehicle for the expression of identity and nationalism. The goal is not to score points but to prompt critical discussion of why sports matter in Canadian life and culture and how they contribute to the construction of identity.
A hip, straightforward guide to squeezing every bit of functionality from the iPad 2 Apple's new iPad 2 offers new functionality, WiFi or 3G connectivity, a choice of data plans, and a new and more powerful iOS 4 operating system in a thinner, lighter device. This book shows how to get the most from every feature. It covers the two front- and rear-facing cameras, advice on using the multitouch display, and the pros and cons of WiFi vs. 3G. Then it explores video chatting with FaceTime, streaming music and movies to your HDTV, tips on shooting HD video, how to sync the iPad to your computer and transfer content, and much more. With its advanced iOS 4 operating system, the iPad 2 offers new functionality, two cameras, WiFi and 3G connectivity, and the availability of thousands of apps This book explains how to evaluate and choose a data plan as well as how to set up your iPad 2 with iTunes, transfer content, and sync the iPad with your computer Covers downloading movies, music, and iBooks; buying or renting TV shows; managing e-mail, calendars, and to-do lists; and using built-in productivity apps Explores video chatting, taking photos and HD video, accessing social media, finding hotels and restaurants, and even how the iPad can make learning more fun for kids Get all you paid for in your iPad 2 with the advice in this book!
