Images of the U.S. around the World
Images of the U.S. around the World

Author: Yahya R. Kamalipour

Publisher: SUNY Press

Published: 1999-01-01

Total Pages: 400

ISBN-13: 9780791439722

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Examines how peoples of other nations perceive the U.S., how media of other nations portray the U.S., and how exported media products impact the U.S. image around the world.

The United States and the Korean Peninsula in the 21st Century
The United States and the Korean Peninsula in the 21st Century

Author: Tae-Hwan Kwak

Publisher: Routledge

Published: 2017-11-30

Total Pages: 217

ISBN-13: 1351145061

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In the post-Cold War era, US relations with the two Korean states - the Republic of Korea (ROK) and the Democratic People's Republic of Korea (DPRK) - have been undergoing profound changes, with critical and immediate repercussions for peace and security in the Korean Peninsula and Northeast Asia. This volume examines the key political, security and economic aspects of US-ROK and US-DPRK relations, focusing on the current status, salient issues and future prospects. Drs Kwak and Joo are distinguished professionals in the field and their volume constitutes a very interesting addition to the available literature.

Cross-Cultural Design
Cross-Cultural Design

Author: Pei-Luen Patrick Rau

Publisher: Springer Nature

Published: 2023-07-08

Total Pages: 625

ISBN-13: 3031359364

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This three-volume set of CCD 2023, constitutes the refereed proceedings of the 25th International Conference on Cross-Cultural Design, CCD 2023, held as Part of the 24th International Conference, HCI International 2023, which took place in July 2023 in Copenhagen, Denmark. The total of 1578 papers and 396 posters included in the HCII 2023 proceedings volumes was carefully reviewed and selected from 7472 submissions. The papers of CCD 2023, Part I address topics related to service and product design for cultural innovation, design for social change and development, sustainable design methods and practices, and cross-cultural perspectives on design and consumer behavior.

Country of Origin Effect
Country of Origin Effect

Author: Isaac Cheah

Publisher: Routledge

Published: 2020-06-29

Total Pages: 132

ISBN-13: 0429535651

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This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome or take advantage of COO in their strategies. The contributors explore a variety of strategies for utilising Country of Origin, including how country image can influence market entry positioning strategies, and how brand heritage can be utilised as a communication tool. There is also a study of what percentage of online products require COO identification, and whether this percentage correlates to customer satisfaction. Several contributors look at consumers’ preference for food in relation to COO and authenticity, and further chapters explore the impact of consumer identification with a nation on how they evaluate brands. As Country of Origin is increasingly evaluated by consumers and used by marketers to safeguard locally-owned products, this book will be of interest to those studying the relationship between country-authentic brands and their promotion in the global marketplace. This book was originally published as a special issue of the Journal of Promotion Management.