Facebook Marketing

Facebook Marketing

Author: Chris Treadaway

Publisher: John Wiley and Sons

Published: 2010-04-06

Total Pages: 629

ISBN-13: 0470872292

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Develop, implement, and measure a successful Facebook marketing campaign The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how. Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish. Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in Shows how to execute your strategy while incorporating all of Facebook's relevant features Addresses Facebook's pay-per-click platform, Facebook Connect, and more Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.


AI-Powered Commerce

AI-Powered Commerce

Author: Andy Pandharikar

Publisher: Packt Publishing Ltd

Published: 2022-01-28

Total Pages: 256

ISBN-13: 1803234075

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Learn how to use artificial intelligence for product and service innovation, including the diverse use cases of Commerce.AI Key FeaturesLearn how to integrate data and AI in your innovation workflowsUnlock insights into how various industries are using AI for innovationApply your knowledge to real innovation use cases like product strategy and market intelligenceBook Description Commerce.AI is a suite of artificial intelligence (AI) tools, trained on over a trillion data points, to help businesses build next-gen products and services. If you want to be the best business on the block, using AI is a must. Developers and analysts working with AI will be able to put their knowledge to work with this practical guide. You'll begin by learning the core themes of new product and service innovation, including how to identify market opportunities, come up with ideas, and predict trends. With plenty of use cases as reference, you'll learn how to apply AI for innovation, both programmatically and with Commerce.AI. You'll also find out how to analyze product and service data with tools such as GPT-J, Python pandas, Prophet, and TextBlob. As you progress, you'll explore the evolution of commerce in AI, including how top businesses today are using AI. You'll learn how Commerce.AI merges machine learning, product expertise, and big data to help businesses make more accurate decisions. Finally, you'll use the Commerce.AI suite for product ideation and analyzing market trends. By the end of this artificial intelligence book, you'll be able to strategize new product opportunities by using AI, and also have an understanding of how to use Commerce.AI for product ideation, trend analysis, and predictions. What you will learnFind out how machine learning can help you identify new market opportunitiesUnderstand how to use consumer data to create new products and servicesUse state-of-the-art AI frameworks and tools for data analysisLaunch, track, and improve products and services with AIRise above the competition with unparalleled insights from AITurn customer touchpoints into business winsGenerate high-conversion product and service copyWho this book is for This AI book is for AI developers, data scientists, data product managers, analysts, and consumer insights professionals. The book will guide you through the process of product and service innovation, no matter your pre-existing skillset.


The Complete Man

The Complete Man

Author: Purdeep Sangha

Publisher: Sangha Worldwide

Published: 2020-12

Total Pages: 292

ISBN-13: 9781735373836

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Success is only the starting point. The Complete Man achieves Victory! For the Complete Man, victory doesn't mean scoring more points than the other guy. Victory means getting past the internal barriers, most of which are self-created, that keep you from becoming the man you have the potential to be. In The Complete Man, internationally renowned success coach Purdeep Sangha reveals the key strategies and practical action steps for success in your business and career, passion in your relationships, and fulfillment in every area of life. To make this happen, you'll learn to master life's three fundamental frameworks: The Achievement Framework through which you achieve your goals and ambitions faster and easier. The Performance Framework, a system to consistently perform at your highest potential. The Fulfillment Framework which includes the strategies to master your thoughts, feelings and energy to live a truly passionate, joyful and complete life. In addition, you'll discover a sense of unyielding purpose, a commitment to excellence in fatherhood, leadership skills that inspire everyone around you, wealth-building entrepreneurship talents, and a priceless understanding of the true secrets to men's health. You'll learn how to: Achieve every goal you set in your business and personal life. Build high-performance habits and dramatically increase your productivity and results. Create a life that gets you jumping out of bed each morning pumped. Master a system for successfully balancing your business, family and personal life. Go from feeling incomplete to experiencing total fulfillment and happiness. "An incredible CEO book and falls into the top category of business books and motivational books I've read." -Randy Ross


Diploma in Facebook Marketing - City of London College of Economics - 6 months - 100% online / self-paced

Diploma in Facebook Marketing - City of London College of Economics - 6 months - 100% online / self-paced

Author: City of London College of Economics

Publisher: City of London College of Economics

Published:

Total Pages: 1135

ISBN-13:

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Overview Everybody knows Facebook and knows that you can reach a lot of people. So it is important to know about Facebook Marketing to get ahead and do business even across the globe. Content - Marketing on your Page and your Profile - Developing your Page to be a hub of activity - Using Facebook Ads to research your ideal audience - Defining your Facebook marketing goals - Setting Up Resources and Manpower for Your Plan - Deciding on in-house or outsourced marketing - Making a Places Page - Creating a Facebook Group - Setting Up an Interest Page - Choosing the right name for your business Page - Setting up your mobile phone - And much more Duration 6 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.


Start Up Nation

Start Up Nation

Author: Jeffrey Sloan

Publisher: Currency

Published: 2005

Total Pages: 306

ISBN-13: 0385512481

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A guide to starting a profitable business includes advice, tips, and strategies for assessing one's tolerance for risk, taking advantage of one's skills, avoiding common mistakes, and focusing on what one loves to do.


The Abundance Code

The Abundance Code

Author: Julie Ann Cairns

Publisher: Hay House, Inc

Published: 2015-09-22

Total Pages: 249

ISBN-13: 1401948669

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Are you frustrated in your efforts to succeed and create abundance in your life? Are you exasperated even though you may have set financial goals for yourself, gained knowledge, and worked hard? Are you wondering what is standing in your way, preventing you from accessing the life of freedom you’ve been dreaming about? Well, The Abundance Code is here to provide the answer you’ve been searching for . . . There is a hidden yet crucial element to success and abundance that most people are unaware of – because that essential element is buried in their unconscious minds. The Abundance Code is about how you can (and must!) rewrite your subconscious programming so that you can effortlessly achieve the rich life of abundance you deserve. Julie Ann Cairns takes you through the "7 Money Myths" – an extremely common set of subconscious barriers put up between you and your attainment of abundant wealth and freedom – and helps you banish them, so that your subconscious "code" can come into alignment with your conscious goals for financial freedom. If your underlying programming does not support your goals – and it probably doesn’t – then Julie will show you how to get out of your own way and finally access the life you have always wanted. You can be successful, you can be wealthy, and you can make money without expending physical effort or sacrificing too much of your precious time. You can become financially free with the luxury of choice. If you have tried and tried to attain financial freedom but are still struggling, then this book will provide the breakthrough you’ve been waiting for.


Edupreneur: How To Monetise Your Expertise and Profitably Educate Your Market

Edupreneur: How To Monetise Your Expertise and Profitably Educate Your Market

Author: Sarah Cordiner

Publisher: Maintraining Pty Limited

Published: 2017-09

Total Pages: 0

ISBN-13: 9780648079002

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Education is the new currency.Regardless of what business or industry you are in; if you wish to sell what you have to others, your commercial survival depends on you becoming the EDUPRENEUR.Consumers are tired of sales pitches and promises, and instead are seeking information and knowledge. By giving it to them you get to demonstrate your capability and expertise as much as they get to experience it - making you choice number 1 for their needs.Edupreneurs strategically share their expertise in a way that provides unprecedented global reach, immeasurable impact on the lives of others, and unlimited income potential.Every single person on Earth has an abundant and unique set of skills, experiences, and knowledge that could be turned into commercially profitable products and services.In this book, Sarah Cordiner will take you through the fundamentals of monetising your expertise and profitably sharing what you know with the world.Whether you are an absolute beginner in creating and selling information and education-based products and services, or are up-levelling to a serious education-based business operation; this book will help you get there.Inside this book:How to commercialise your skills, knowledge, and expertise and start profiting from what is already in your head.How to create your own unique `funnel of service',so that you no longer need to `sell', and instead have your customers coming eagerly to you for your advice and expertise.A deep dive into the 10 stages of designing and building a highly successful information or education-based business so that you maximise your impact and income.How to price your informational and educational products and services; including courses, consulting, workshops and more.Where and how to sell your educational products for maximum exposure and sales - particularly online courses.The critical elements of an online education based business. What online tools, apps and products you need and how they all fit together for maximum profitability, scalability, and automation. How to use your expertise to become a well-known leader in your industry.


Traffic Secrets

Traffic Secrets

Author: Russell Brunson

Publisher: Hay House, Inc

Published: 2023-07-25

Total Pages: 353

ISBN-13: 1401973736

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Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels. The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting tra­ffic (or people) to find you. And that is a tragedy. Traffic Secrets was written to help you get your message out to the world about your products and services. I strongly believe that entrepreneurs are the only people on earth who can actually change the world. It won't happen in government, and I don't think it will happen in schools. It'll happen because of entrepreneurs like you, who are crazy enough to build products and services that will actually change the world. It'll happen because we are crazy enough to risk everything to try and make that dream become a reality. To all the entrepreneurs who fail in their first year of business, what a tragedy it is when the one thing they risked everything for never fully gets to see the light of day. Waiting for people to come to you is not a strategy. Understanding exactly WHO your dream customer is, discovering where they're congregating, and throwing out the hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That's the big secret. Traffic is just people. This book will help you find YOUR people, so you can focus on changing their world with the products and services that you sell.


Introduction to Business

Introduction to Business

Author: Lawrence J. Gitman

Publisher:

Published: 2024-09-16

Total Pages: 1455

ISBN-13:

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Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.