Each topic in this title features a case presentation followed by thought questions and a basic science review. Thumbnails and key points provide a quick review of the essential information.
Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency. The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Develop highly efficient management systems and more effective account teams Deliver greater results and value to clients This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.
Captivate the hearts and minds of young adult readers! Writing for young adult (YA) and middle grade (MG) audiences isn't just "kid's stuff" anymore--it's kidlit! The YA and MG book markets are healthier and more robust than ever, and that means the competition is fiercer, too. In Writing Irresistible Kidlit, literary agent Mary Kole shares her expertise on writing novels for young adult and middle grade readers and teaches you how to: • Recognize the differences between middle grade and young adult audiences and how it impacts your writing. • Tailor your manuscript's tone, length, and content to your readership. • Avoid common mistakes and cliches that are prevalent in YA and MG fiction, in respect to characters, story ideas, plot structure and more. • Develop themes and ideas in your novel that will strike emotional chords. Mary Kole's candid commentary and insightful observations, as well as a collection of book excerpts and personal insights from bestselling authors and editors who specialize in the children's book market, are invaluable tools for your kidlit career. If you want the skills, techniques, and know-how you need to craft memorable stories for teens and tweens, Writing Irresistible Kidlit can give them to you.
Offering preparation for students aiming to take their USMLE Steps 2 & 3, this book features 60 clinical cases, 10 new to this edition & 50 revised & updated. Easch case consists of a clinical vignette followed by thought questions & discussion, & ends with a question & answer review & bibliographic references. Blueprints Clinical Cases in Neurology, Second Edition offers third- and fourth-year medical students valuable preparation for clerkships and the USMLE Steps 2 and 3. The book features 60 clinical cases, 10 new to this edition and 50 revised and updated from the first edition. Each case consists of a clinical vignette followed by thought questions and discussion, and ends with a question-and-answer review and a listing of suggested additional reading. A question-and-answer section at the end of the book contains 100 USMLE-format multiple-choice questions and detailed answer explanations. Blueprints Clinical Cases in Neurology, Second Edition offers third- and fourth-year medical students valuable preparation for clerkships and the USMLE Steps 2 and 3. The book features 60 clinical cases, 10 new to this edition and 50 revised and updated from the first edition. Each case consists of a clinical vignette followed by thought questions and discussion, and ends with a question-and-answer review and a listing of suggested additional reading. A question-and-answer section at the end of the book contains 100 USMLE-format multiple-choice questions and detailed answer explanations.
Blueprints Neurology provides students with a complete review of the key topics and concepts—perfect for clerkship rotations and the USMLE. The fourth edition includes new diagnostic and treatment information, an updated appendix of evidence-based resources, and a question bank at the end of the book.
9/11 revealed serious public sector shortcomings in such areas as border security and immigration control, cybersecurity, and first responses to hostile acts. This book focuses on how to make government more effective, especially in our post-9/11 era of heightened concern for national and homeland security. "Meeting the Challenge of 9/11" is a top-to-bottom guidebook for improving government organization and performance. While it specifically addresses the key issues of homeland security (biodefense, border security, immigration control, and infrastructure protection), it has a broader agenda - the renewal of an effective, well-managed government. The chapter authors have extensive senior-level experience in managing government organizations or in analyzing government organization and management. Most are Fellows of the National Academy of Public Administration and active participants in NAPA's Standing Panel on Executive Organization and Management.
Blueprints Neurology provides students with a complete review of the key topics and concepts—perfect for clerkship rotations and the USMLE. This edition has been completely updated—including new diagnostic and treatment information throughout—while maintaining its succinct, organized, and concise style. 100 board-format questions and answers with complete correct and incorrect answer explanations appear at the end of the book.
One of the best selling and most highly regarded volumes in the Blueprints series, Blueprints Medicine provides a concise review of what students need to know in their rotations or the Boards. Each chapter is brief and includes pedagogical features such as bolded key words, tables, figures, and key points boxes. This edition has been reorganized to follow the Clerkship Directors in Internal Medicine guidelines and includes thoroughly updated content and additional tables and figures. A question-and-answer section at the end of the book includes 100 board-format questions with complete rationales for each answer choice. A companion website includes a question bank with 50 additional questions and answers and fully searchable text.
Blueprints Obstetrics and Gynecology provides students with a concise review of content for their ob/gyn rotations and the Boards. Each chapter is brief and includes pedagogical features such as bolded key words, tables, figures, and Key Points. New features in this edition include an image bank and a For The Boards section, which presents 4 clinical vignettes with 3-5 sequential item set-style questions at the end of each chapter. Additionally, 100 bonus board-format questions with answers and rationales appear at the end of the book; another 50 bonus questions are provided online and on a free mobile applicable available with purchase (mobile app also new to this edition). The mobile application will include all 150 questions plus -- if possible -- the clinical vignette questions at the end of each chapter.