Advertising Education Around the World

Advertising Education Around the World

Author: Jef I. Richards

Publisher:

Published: 2014

Total Pages: 524

ISBN-13: 9780931030444

DOWNLOAD EBOOK

"Advertising resides at the hub of most countries' economy, so advertising education is by necessity, a global experience and practice. There are degree programs, tracks, concentrations, specializations or courses in advertising to be found in almost every corner of the globe. Most of them draw, or drew, from programs in the United States, but each of them has its own unique character and hurdles, and each has learned its own lessons. To advance standards everywhere, the hard-learned experiences of educators in one country must be shared with those in other places. This book is a small step toward building a global network among people who share a common interest: advertising." -- Back cover.


English Vocabulary in Use Pre-intermediate and Intermediate with Answers

English Vocabulary in Use Pre-intermediate and Intermediate with Answers

Author: Stuart Redman

Publisher: Cambridge University Press

Published: 1997-02-20

Total Pages: 272

ISBN-13: 9780521557375

DOWNLOAD EBOOK

Vocabulary in Use Pre-intermediate and Intermediate is a vocabulary book for intermediate learners of English, primarily designed as a self-study reference and practice book, but which can also be used for classroom work. In its style and format it is similar to its upper intermediate and advanced equivalent, English Vocabulary in Use. - 100 easy-to-use units: over 2,500 vocabulary items in a wide range of topic areas are presented, contextualise and explained and explained on left-hand pages with a variety of follow-up activities on right-hand pages. - Helps to build on and expand existing vocabulary. - Suggests tips and techniques for good learning habits. - Designed to be flexible: can be used both for self-study and in class. - Provides a comprehensive key with not only answers to the exercises but also more comments on how the language is used. - Includes a detailed index with phonetic transcriptions.


Competition in Higher Education Branding and Marketing

Competition in Higher Education Branding and Marketing

Author: Antigoni Papadimitriou

Publisher: Springer

Published: 2017-10-06

Total Pages: 261

ISBN-13: 3319585274

DOWNLOAD EBOOK

This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education. Empirical cases and literature analysis show that brand building is becoming a deliberate goal for higher education. This book illustrates student-institution dynamics, as well as the critical role of policy and professionalization to support branding and marketing strategies in higher education in relation to equity.


Complete First Presentation Plus DVD-ROM

Complete First Presentation Plus DVD-ROM

Author: Guy Brook-Hart

Publisher: Cambridge English

Published: 2014-07-24

Total Pages:

ISBN-13: 9781107666665

DOWNLOAD EBOOK

Complete First provides thorough preparation for the revised 2015 Cambridge English: First (FCE) exam. Complete First Second edition Presentation Plus allows you to present and interact directly with the Student's Book, Workbook and Class Audio at the front of the classroom. With Presentation Plus you can highlight, write and erase; hide and reveal text and images; zoom in and out; create notes and save annotations; attach your own web links; display answer keys; play all Class Audio and display the listening scripts; and connect to Cambridge Dictionaries Online via the internet. Presentation Plus can be used with all types of interactive whiteboards or with a computer and projector.


Maria Montessori

Maria Montessori

Author: Rita Kramer

Publisher: Diversion Books

Published: 2017-05-21

Total Pages: 594

ISBN-13: 1635761093

DOWNLOAD EBOOK

The definitive biography of a physician, feminist, social reformer, educator, and one of the most influential, and controversial women of the 20th century. Maria Montessori effected a worldwide revolution in the classroom. She developed a new method of educating the young and inspired a movement that carried it into every corner of the world. This is the story of the woman behind the public figure—her accomplishments, her ideas, and her passions. Montessori broke the mold imposed on women in the nineteenth century and forged a new one, first for herself and eventually for those who came after her. Against formidable odds she became the first woman to graduate from the medical school of the University of Rome and then devoted herself to the condition of children considered uneducable at the time. She developed a teaching method that enabled them to do as well as normal children, a method which then led her to found a new kind of school—the Casa dei Bambini, or House of Children—which gained her worldwide fame and still pervades classrooms wherever young children learn. This biography is not only the story of a groundbreaking feminist but a vital chapter in the history of education. “Highly recommended for educators, parents, and moderate feminists who seek inspiration from one of the most accomplished women of this or any other age.”—Publishers Weekly


Participation

Participation

Author: Claire Bishop

Publisher:

Published: 2006

Total Pages: 212

ISBN-13:

DOWNLOAD EBOOK

Participation in art has become a prevalent and contested phenomenon since the 1990s. Artists have increasingly sought to create situations and events that invite spectators to become active participants, in dialogue both with their context and with each other. This reader charts a historical lineage and theoretical framework for this tendency, presented through the writings of artists, curators and philosophers from the late 1950s to the present--Publisher's description.


Conversational Italian for Travelers

Conversational Italian for Travelers

Author: Kathryn Occhipinti

Publisher: Stella Lucente, LLC

Published: 2015-07-15

Total Pages: 0

ISBN-13: 9780990383451

DOWNLOAD EBOOK

The textbook, Conversational Italian for Travelers, is a fun, friendly book, not formal like most language books, and teaches everything one needs to know to travel to Italy. If you want to really understand the Italian of today, you need this book! We learn language and culture as we follow the character Caterina in dialogues that detail her travels through Italy. As she boards planes, trains, and finally takes a ride in her cousin's car, we learn how to do these things in Italian. When she meets up with her Italian family, we learn the phrases of communicating with others, including what to say if you meet someone special, how to go shopping and how to use the telephone. Finally, Caterina goes on a trip to Lago Maggiore with her Italian family, and we learn phrases needed to stay at a hotel, go sight-seeing, and of course, go to the restaurant and order wonderful Italian food! Many Italian dishes commonly ordered in Italian restaurants are listed in the last three chapters of the boo