Exploring the Use of Metaverse in Business and Education
Exploring the Use of Metaverse in Business and Education

Author: Kumar, Jeetesh

Publisher: IGI Global

Published: 2024-04-05

Total Pages: 351

ISBN-13:

DOWNLOAD EBOOK

Navigating the complexities of the metaverse presents a significant challenge in the rapidly evolving landscapes of business and education. As enterprises seek innovative ways to engage customers in virtual environments and educators explore new avenues for immersive learning experiences, having a comprehensive understanding and guidance is immeasurably valuable. However, the need for more literature addressing these emerging fields leaves a gap in knowledge and practice. Exploring the Use of Metaverse in Business and Education fills this void by providing a structured framework for studying the multifaceted dimensions of the metaverse. Edited by experts in their respective fields, each chapter of the book offers insights into foundational technologies, cutting-edge academic research, practical applications, and challenges ahead. This comprehensive approach equips readers with the knowledge and tools to navigate the metaverse confidently. By addressing the metaverse's current state and future potential, the book enables businesses to leverage this transformative technology for marketing, branding, and e-commerce. It also provides educators with strategies for creating immersive virtual learning environments and enhancing student engagement.

Virtual Worlds and Metaverse Platforms
Virtual Worlds and Metaverse Platforms

Author: Nelson Zagalo

Publisher: IGI Global

Published: 2012

Total Pages: 0

ISBN-13: 9781609608545

DOWNLOAD EBOOK

"This book presents foundational research, models, case studies and research results that researchers and scholars can port to their own environments to evolve their own research processes and studies, covering scenarios of intellectual disciplines and technological endeavors in which metaverse platforms are currently being used and will be used"--Provided by publisher.

Impact of Sensory Marketing on Buying Behavior
Impact of Sensory Marketing on Buying Behavior

Author: Malik, Reena

Publisher: IGI Global

Published: 2024-10-22

Total Pages: 484

ISBN-13:

DOWNLOAD EBOOK

In an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for influencing consumer behavior. By engaging the senses—sight, sound, smell, taste, and touch—brands can create immersive experiences that deeply resonate with customers, shaping their perceptions and driving purchasing decisions. Understanding the impact of sensory stimuli on buying behavior is essential for businesses looking to differentiate themselves and build lasting connections with their audience in today’s sensory-driven economy. Impact of Sensory Marketing on Buying Behavior offers a thorough exploration of how sensory cues affect consumer decision-making. The book delves into the psychological and emotional responses triggered by sensory stimuli, analyzing how these responses influence shopping habits, brand loyalty, and overall consumer engagement. With case studies and practical insights, this resource equips marketers, researchers, and business professionals with the tools needed to harness the power of sensory marketing and optimize customer experiences.

Learning in Metaverses
Learning in Metaverses

Author: Eliane Schlemmer

Publisher: Information Science Reference

Published: 2014

Total Pages: 0

ISBN-13: 9781466663510

DOWNLOAD EBOOK

Discussing a better way to understand metaverses, this book explores the possibilities of new social organization through the use of avatars in virtual worlds. The book examines platforms such as Web 3D, metaverse, MDV3D, ECODI, hybrid living and sharing spaces, gamification, alternate reality, mingled reality, and augmented reality to evaluate the possibilities for their implementation in education.

Becoming Brilliant
Becoming Brilliant

Author: Roberta Michnick Golinkoff

Publisher: American Psychological Association

Published: 2016-05-16

Total Pages: 328

ISBN-13: 1433822407

DOWNLOAD EBOOK

In just a few years, today’s children and teens will forge careers that look nothing like those that were available to their parents or grandparents. While the U.S. economy becomes ever more information-driven, our system of education seems stuck on the idea that “content is king,” neglecting other skills that 21st century citizens sorely need. Becoming Brilliant offers solutions that parents can implement right now. Backed by the latest scientific evidence and illustrated with examples of what’s being done right in schools today, this book introduces the 6Cs—collaboration, communication, content, critical thinking, creative innovation, and confidence—along with ways parents can nurture their children’s development in each area.

Beyond Reality: Navigating the Power of Metaverse and Its Applications
Beyond Reality: Navigating the Power of Metaverse and Its Applications

Author: Mostafa Al-Emran

Publisher: Springer Nature

Published: 2024-01-29

Total Pages: 223

ISBN-13: 3031513002

DOWNLOAD EBOOK

This book explores current research trends in the context of the Metaverse’s impact on the tourism and marketing industries while delving into some case studies on education and finance. These trends are examined through various case studies utilizing distinct analytical methods. The chapters are expected to support scholars and postgraduate students in furthering their research in this field and in recognizing prospective advancements in the applications of the Metaverse.

Sensible Selling Through Sensory Neuromarketing
Sensible Selling Through Sensory Neuromarketing

Author: Malik, Reena

Publisher: IGI Global

Published: 2024-08-09

Total Pages: 455

ISBN-13:

DOWNLOAD EBOOK

In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap between businesses and consumers can result in stagnant sales, limited market reach, and reduced profitability. To bridge this divide, Sensible Selling Through Sensory Neuromarketing offers a comprehensive solution rooted in neuromarketing and sensory marketing principles. The book, designed for researchers, academicians, marketers, and policymakers, offers a roadmap to navigate the evolving marketing landscape. From tools and strategies for sensory marketing to ethical considerations and case studies, this comprehensive guide equips readers with the knowledge and skills needed to succeed in today's dynamic market.

Neurosensory and Neuromarketing Impacts on Consumer Behavior
Neurosensory and Neuromarketing Impacts on Consumer Behavior

Author: Malik, Reena

Publisher: IGI Global

Published: 2024-10-11

Total Pages: 538

ISBN-13:

DOWNLOAD EBOOK

The intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer behavior, exploring the impact of sensory experiences and cognitive processes on purchasing decisions. Neurosensory research examines how sensory stimuli affect brain activity and emotional responses. Neuromarketing applies these findings to develop strategies to engage and persuade consumers to buy products, effectively crafting marketing plans, experiences, tactics. Further exploration of the integration of neuroscience into marketing may help businesses improve their approach to consumer behavior studies, leading to more impactful and targeted marketing efforts. Neurosensory and Neuromarketing Impacts on Consumer Behavior examines the positive impact of neuroscience and sensory studies on marketing and consumer behavior. The role of intelligent technologies in neuromarketing and the effects of these tactics on various demographics are explored. This book covers topics such as neuroscience, social media, and artificial intelligence, and is a useful resource for business owners, psychologists, policymakers, computer engineers, scientists, researchers, and academicians.

Ethico-Legal Dimensions of Advanced Technologies - A Pathway to Responsible Innovation
Ethico-Legal Dimensions of Advanced Technologies - A Pathway to Responsible Innovation

Author: Prof. (Dr.) J.M.Mallikarjunaiah

Publisher: Notion Press

Published: 2024-08-22

Total Pages: 348

ISBN-13:

DOWNLOAD EBOOK

The path to responsible innovation lies in our ability to recognize the potential risks and challenges that advanced technologies bring. We must address these issues head-on and create a framework that promotes ethical considerations, legal compliance, and societal well-being. It is not enough to be captivated by the possibilities that technology offers; we must also be vigilant in safeguarding against the unintended consequences that arise. In an AI powered and increasingly interconnected world, how to ensure human rights? how to protect IPRs? how to secure networks, systems, and data from cyber threats? Interalia these are the hard questions that this book seeks to address. Harnessing Advanced Technologies in the Era of Digital Transformation • Transformational Technologies Powering the Economy - Blockchain, Artificial Intelligence, Metaverse, and Beyond • Socio-Legal and Ethical Implications of Advanced Technologies • Blockchain Technology, Digital Assets, and CBDC: Regulatory and Ethical Challenges • Challenges and Opportunities in Artificial Intelligence, Generative AI, and ChatGPT • Exploring the Future Potential of Blockchain, Artificial Intelligence, and the Metaverse • Blockchain Unleashed - Transforming Industries: Cryptocurrencies, Identity Management, Fintech, Education, Research, and Human Rights Protection" • Exploring Use Cases of Artificial Intelligence in Business, Entertainment, Metaverse, Education, and Defence