Expertise in a Constructive Product-choice Process
Author: Peter J. Boyle
Publisher: Ann Arbor, Mich. : University Microfilms International
Published: 1994
Total Pages: 274
ISBN-13:
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Persuasive Communication
Author: Richard O. Young
Publisher: Routledge
Published: 2016-07-15
Total Pages: 481
ISBN-13: 1317417178
DOWNLOAD EBOOKThis updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences—from investors to CEOs—to help students better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and other audiences essential to their success. This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication.
Feature Extraction, Construction and Selection
Author: Huan Liu
Publisher: Springer Science & Business Media
Published: 2012-12-06
Total Pages: 418
ISBN-13: 1461557259
DOWNLOAD EBOOKThere is broad interest in feature extraction, construction, and selection among practitioners from statistics, pattern recognition, and data mining to machine learning. Data preprocessing is an essential step in the knowledge discovery process for real-world applications. This book compiles contributions from many leading and active researchers in this growing field and paints a picture of the state-of-art techniques that can boost the capabilities of many existing data mining tools. The objective of this collection is to increase the awareness of the data mining community about the research of feature extraction, construction and selection, which are currently conducted mainly in isolation. This book is part of our endeavor to produce a contemporary overview of modern solutions, to create synergy among these seemingly different branches, and to pave the way for developing meta-systems and novel approaches. Even with today's advanced computer technologies, discovering knowledge from data can still be fiendishly hard due to the characteristics of the computer generated data. Feature extraction, construction and selection are a set of techniques that transform and simplify data so as to make data mining tasks easier. Feature construction and selection can be viewed as two sides of the representation problem.
Epistemological Foundations of Mathematical Experience
Author: Leslie P. Steffe
Publisher: Springer Science & Business Media
Published: 2012-12-06
Total Pages: 257
ISBN-13: 1461231787
DOWNLOAD EBOOKOn the 26th, 27th, and 28th of February of 1988, a conference was held on the epistemological foundations of mathematical experience as part of the activities of NSF Grant No. MDR-8550463, Child Generated Multiplying and Dividing Algorithms: A Teaching Experiment. I had just completed work on the book Construction of Arithmetical Meanings and Strategies with Paul Cobb and Ernst von Glasersfeld and felt that substantial progress had been made in understanding the early numerical experiences of the six children who were the subjects of study in that book. While the book was in preparation, I was also engaged in the teaching experiment on mUltiplying and dividing algorithms. My focus in this teaching experiment was on investigating the mathematical experiences of the involved children and on developing a language through which those experiences might be expressed. However, prior to immersing myself in the conceptual analysis of the mathematical experiences of the children, I felt that it was crucial to critically evaluate the progress that we felt we had made in our earlier work. It was toward achieving this goal that I organized the conference. When trying to understand the mathematical experiences of a child, one can do no better than to interact with the child in a mathematical context guided by the intention to specify the child's current knowledge and the progress the child might make.
Embarrassment of Product Choices 2
Author: Michel Millot
Publisher: John Wiley & Sons
Published: 2019-01-03
Total Pages: 245
ISBN-13: 111957921X
DOWNLOAD EBOOKProduct information is excessively commercial and technical. There is no single best product for all, and the price/quality ratio can be deceptive. Word of mouth is growing with opinions shared on the internet. This book calls for the reinvention of a new economy based on real requirements, not only for profit or “technology” but for qualities of use and the environment. A product’s use is its purpose. An innovation must always be an improvement to qualities of use. The emergence of new technologies, such as connected objects and the autonomous car, form a new trap for innovation, and progress has been limited to the perfection of technique. Marketing must no longer confuse the consumer (the customer) and the user. Complete with methodology for the reader to follow, this book describes how the ecology of use can become the main wealth of an economy based on quality of life and well-being.
Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference
Author: B. J. Dunlap
Publisher: Springer
Published: 2015-01-02
Total Pages: 581
ISBN-13: 3319132547
DOWNLOAD EBOOKThis volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Knowledge-Based Configuration
Author: Alexander Felfernig
Publisher: Newnes
Published: 2014-04-02
Total Pages: 383
ISBN-13: 0124158692
DOWNLOAD EBOOKKnowledge-based Configuration incorporates knowledge representation formalisms to capture complex product models and reasoning methods to provide intelligent interactive behavior with the user. This book represents the first time that corporate and academic worlds collaborate integrating research and commercial benefits of knowledge-based configuration. Foundational interdisciplinary material is provided for composing models from increasingly complex products and services. Case studies, the latest research, and graphical knowledge representations that increase understanding of knowledge-based configuration provide a toolkit to continue to push the boundaries of what configurators can do and how they enable companies and customers to thrive. - Includes detailed discussion of state-of-the art configuration knowledge engineering approaches such as automated testing and debugging, redundancy detection, and conflict management - Provides an overview of the application of knowledge-based configuration technologies in the form of real-world case studies from SAP, Siemens, Kapsch, and more - Explores the commercial benefits of knowledge-based configuration technologies to business sectors from services to industrial equipment - Uses concepts that are based on an example personal computer configuration knowledge base that is represented in an UML-based graphical language
Visual Heritage: Digital Approaches in Heritage Science
Author: Eugene Ch'ng
Publisher: Springer Nature
Published: 2022-04-05
Total Pages: 545
ISBN-13: 3030770281
DOWNLOAD EBOOKHow we understand our shared and individual heritage, interpret and disseminate that knowledge is increasingly central to contemporary society. The emerging context for such development is the field of heritage science. Inherently interdisciplinary, and involving both the Arts and Humanities, engineering, conservation and the digital sciences, the development of heritage science is a driver for change; socially, economically and technically. This book has gathered contributions from leading researchers from across the world and provides a series of themed contributions demonstrating the theoretical, ethical, methodological and technical methods which lie at the heart of heritage science. Archaeology, conservation, museology, the arts, forensic sciences, and heritage management are represented through collaborative research with specialists in applied technologies including object and terrestrial laser scanning, multi-spectral imaging, visualisation, GIS and 3D-printing. Together, the chapters present important case studies to demonstrate the recent advances and best practise within the discipline, highlighting the value of digital transformation across the heritage community that includes objects, monuments, sites and landscapes spanning two million years of natural and cultural history from all over the world. Visual Heritage: Digital Approaches in Heritage Science is aimed at a broad academic and practice-led readership, which extends across many disciplines and will be of considerable value to scholars, practitioners, and students working within heritage and computer science at all levels. The content, which applies heritage science across two million years of cultural history will be appreciated by a general audience, as well as those wishing simply to explore the vast range of potential technical applications across all the disciplines represented in the book.
The Constructivist Metaphor
Author: Nancy Nelson Spivey
Publisher: BRILL
Published: 2023-07-24
Total Pages: 313
ISBN-13: 900445408X
DOWNLOAD EBOOK"The Constructivist Metaphor" presents a major reconsideration of constructivist theory through an applied examination of the ways in which people create meaning for texts. Spivey first delineates major constructivist positions from the early 20th century, including Frederic Bartlett's description of the discourse processes of individuals, small groups, and large communities. Then she concentrates on reading and writing processes as they were variously perceived throughout the 1970s and 1980s. These cultural and cognitive avenues of investigation provide an essential starting point for her presentation of the late 20th century approaches to the generative, organizational, and selective nature of human communication. The work illustrates an integrative conception of discourse, placing cognitive activity in relation to the text while assuming a social orientation encompassing both composition and comprehension. It describes constructivist concepts in terms of their similarities and differences. It applies theoretical positions to case studies in reading and writing and presents conclusions useful to scholars working on issues of comprehension and communication.
Local Economic and Employment Development (LEED) Better Use of Skills in the Workplace Why It Matters for Productivity and Local Jobs
Author: OECD
Publisher: OECD Publishing
Published: 2017-11-02
Total Pages: 198
ISBN-13: 9264281398
DOWNLOAD EBOOKThis joint OECD-ILO report provides a comparative analysis of case studies focusing on improving skills use in the workplace across eight countries.
