Expert Systems for Scanner Data Environments
Expert Systems for Scanner Data Environments

Author: John M. McCann

Publisher: Springer Science & Business Media

Published: 2012-12-06

Total Pages: 226

ISBN-13: 9401139237

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This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems. The remainder of the book combines a tutorial on expert systems with a series of expert system prototypes. The tutorial material is presented in three places. First, section II is devoted to introducing expert systems in general. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system. The promotion theme is extended in chapter 5 where a larger system is presented. The material in all three of these chapters was designed as an introduction and tutorial on the most common technology for building applied expert systems: the backward-chaining, rule-based inference engine. Tutorial material is also contained in the body of the chapters that describe the prototypes. This material is usually in the form of sample rules and a description of the process for applying the rules. The third location of the expert system material is in chapters that follow discussions of the prototypes. Chapter 7 is a technical chapter on the coupling of expert systems to traditional systems.

The Handbook of Applied Expert Systems
The Handbook of Applied Expert Systems

Author: Jay Liebowitz

Publisher: CRC Press

Published: 2019-07-23

Total Pages: 740

ISBN-13: 0429606974

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The Handbook of Applied Expert Systems is a landmark work dedicated solely to this rapidly advancing area of study. Edited by Jay Liebowitz, a professor, author, and consultant known around the world for his work in the field, this authoritative source covers the latest expert system technologies, applications, methodologies, and practices. The book features contributions from more than 40 of the world's foremost expert systems authorities in industry, government, and academia. The Handbook is organized into two major sections. The first section explains expert systems technologies while the second section focuses on applied examples in a wide variety of industries. Key topics covered include fuzzy systems, genetic algorithm development, machine learning, knowledge representation, and much more.

ENVIRONMENTAL INDICES : SYSTEMS ANALYSIS APPROACH - Volume I
ENVIRONMENTAL INDICES : SYSTEMS ANALYSIS APPROACH - Volume I

Author: Yuri A. Pykh

Publisher: EOLSS Publications

Published: 2000-09-19

Total Pages: 692

ISBN-13: 0953494403

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Environmental Indices: Systems Analysis Approach examines the theoretical development of environmental indices and their practical application. Indicators can be powerful tools in guiding data and information collection processes, and careful development will lead to more focused and cost-effective global monitoring and observing systems at international level. The authorship is drawn from a group of internationally distinguished scientists and researches who are actively working towards a comprehensive set of tools and protocols such as simulation models, fuzzy clustering analysis and GIS methodologies that will lead to the development of meaningful environmental indices. This book will be a vital reference work for students, teachers and researches, together with policy makers, planners and all professional involved in development programs.

Decision Analysis for Management Judgment
Decision Analysis for Management Judgment

Author: Paul Goodwin

Publisher: John Wiley & Sons

Published: 2014-05-12

Total Pages: 496

ISBN-13: 1118740734

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Decision Analysis for Management Judgment is unique in its breadth of coverage of decision analysis methods. It covers both the psychological problems that are associated with unaided managerial decision making and the decision analysis methods designed to overcome them. It is presented and explained in a clear, straightforward manner without using mathematical notation. This latest edition has been fully revised and updated and includes a number of changes to reflect the latest developments in the field.

Knowledge, Data and Computer-Assisted Decisions
Knowledge, Data and Computer-Assisted Decisions

Author: Martin Schader

Publisher: Springer Science & Business Media

Published: 2012-12-06

Total Pages: 418

ISBN-13: 3642842186

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Proceedings of the NATO Advanced Research Workshop on Data, Expert Knowledge and Decisions, held in Hamburg, FRG, September 3-5, 1989

Marketing Management Support Systems
Marketing Management Support Systems

Author: Berend Wierenga

Publisher: Springer Science & Business Media

Published: 2012-12-06

Total Pages: 349

ISBN-13: 1461545951

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Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker?

New Ecoinformatics Tools in Environmental Science
New Ecoinformatics Tools in Environmental Science

Author: Vladimir F. Krapivin

Publisher: Springer

Published: 2015-01-24

Total Pages: 931

ISBN-13: 3319139789

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This book provides new insights on the study of global environmental changes using the ecoinformatics tools and the adaptive-evolutionary technology of geoinformation monitoring. The main advantage of this book is that it gathers and presents extensive interdisciplinary expertise in the parameterization of global biogeochemical cycles and other environmental processes in the context of globalization and sustainable development. In this regard, the crucial global problems concerning the dynamics of the nature-society system are considered and the key problems of ensuring the system’s sustainable development are studied. A new approach to the numerical modeling of the nature-society system is proposed and results are provided on modeling the dynamics of the system’s characteristics with regard to scenarios of anthropogenic impacts on biogeochemical cycles, land ecosystems and oceans. The main purpose of this book is to develop a universal guide to information-modeling technologies for assessing the function of environmental subsystems under various climatic and anthropogenic conditions.

Global Environmental Change
Global Environmental Change

Author: Kirill Y. Kondratyev

Publisher: Springer Science & Business Media

Published: 2013-06-29

Total Pages: 325

ISBN-13: 3662049414

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The growing number of published works dedicated to global environmental change leads to the realization that protection of the natural environment has become an urgent problem. The question of working out principles of co evolution of man and nature is being posed with ever-increasing persistence. Scientists in many countries are attempting to find ways of formulating laws governing human processes acting on the environment. Numerous national and international programs regarding biosphere and climate studies contribute to the quest for means of resolving the conflict between human society and nature. However, attempts to find efficient methods of regulating human activity on a global scale encounter principal difficulties. The major difficulty is the lack of an adequate knowledge base pertaining to climatic and biospheric processes as wen as the largely incomplete state of the databases concerning global processes occurring in the atmosphere, in the ocean, and on land. Another difficulty is the inability of modern science to formulate the requirements which must be met by the global databases necessary for reliable evaluation of the state of the environ ment and fore casting its development for sufficiently long time intervals.