Real-World Lessons + Excellent Support Whatever you do in business, you will experience MIS. What kind of experience will you have with MIS? Will you understand how businesses use--and need--information systems to accomplish their goals and objectives, and develop their competitive strategy? By presenting real-world cases Experiencing MIS helps you to experience MIS right now at university, where you can exercise your enquiring mind and unlock the potential of information systems for business. With an approachable, easy-to-use and sometimes humorous attitude this text shows you how to become a better problem-solver and a valued business professional.
For introductory courses in Management Information Systems. Turn concepts into practice Experiencing MIS illustrates how organizations use information systems to create value and solve problems. As companies become dependent on new technologies, graduates with the knowledge to manage IS are in demand. Kroenke and Boyle teach the skills required to succeed in this rapidly changing landscape. With an emphasis on applying technology to achieve business strategies, this modular text uses illustrative cases, exercises, and projects to connect concepts to the workplace. The 10th Edition includes the latest advancements in MIS, including new coverage of self-driving cars, data breaches and more. Hallmark features of this title Real-world focus Chapter-opening business scenarios illustrate the value of chapter objectives. 4 recurring guides tie content to 4 key subjects: innovative technology; security; IS careers; and ethics. Organized for learning Question-driven chapters help students focus on the essential objectives of the course as they read. The text''s modular design allows for using or skipping chapter extensions, providing the flexibility to extend learning on key chapter topics when desired. Active skill development 45 application exercises help students solve IS challenges using Excel, Access, or Web applications, combining MIS and Microsoft Office coverage in one text. Collaboration techniques and activities throughout build skills essential for the IS industry. New and updated features of this title Cases highlighting technology NEW: The text''s hallmark cases (feat. a mobile shopping co. with self-driving vehicles and a cloud-based medical analytics co.) are made current with new coverage. Chapter-ending guides NEW: 12 security guides highlight cybersecurity issues that affect the technology and systems covered in the corresponding chapter. NEW: 10 So What? features present new exercises and questions designed to help students see why chapter content is relevant to their world. NEW: 6 updated career guides, featuring the first-hand accounts of successful IS graduates, help students see how course knowledge leads to real-world IS career opportunities. NEW: 10 ethics guides let students grapple with an ethical dilemma related to information systems, revealing fundamental principles of ethics, IS, and business in general. NEW: 6 chapter-ending case studies provide real-world challenges and problem-solving techniques that utilize featured technology and systems. Features of MyLab MIS for the 10th Edition Learn more about MyLab MIS. NEW: MyLab MIS questions have been added to Chapter 1 (sections 1-4), further engaging students in MIS and its impact on contemporary business and government. Auto-graded Microsoft Application projects allow students to work live in Excel and Access to solve business problems. Engaging Videos explore business topics in each chapter and are accompanied by a quiz to assess student comprehension of the concepts that the videos cover. Decision-Making Mini Simulations allow students to apply course concepts and develop decision-making skills as they role-play through real-world business challenges. Case Study Video Activities have students analyze a real-world MIS case and complete an assessment to demonstrate understanding. Students can access Microsoft SharePoint site collections using MyLab MIS and a browser. Pearson will set up a SharePoint site at your request, enabling students to use the world''s most popular collaboration software to respond to the exercises at the end of each chapter. See your Pearson sales representative for more information. About Pearson eText Extend learning beyond the classroom. Pearson eText is an easy-to-use digital textbook. It lets students customize how they study and learn with enhanced search and the ability to create flashcards, highlight and add notes all in one place. The mobile app lets students learn wherever life takes them, offline or online. Optimize study time Find it fast. Enhanced search makes it easy to find a key term or topic to study. Students can also search videos, images and their own notes. Get organized and get results. Students can add their own notes, bookmarks and highlights directly in their eText. Study in a flash. Students can use pre-built flashcards or create their own to study how they like. Meet students where they are Read online or offline. With the mobile app, you and your students can access your eText anytime, even offline. Listen anywhere. Learners can listen to the audio version of their eText for most titles, whether at home or on the go. Watch and learn. Videos and animations right within the eText help bring tricky concepts to life. Available in select titles.
This enhanced ebook also contains a selection of additional interactive features specifically designed to support you in your study, including: Multiple choice questions with dedicated feedback at the end of key sections enabling you to test your understanding of what you have just read End of Chapter Quizzes which test your knowledge of the chapter content and assist you when revising Integrated video bringing the material to life and helping you to grasp key concepts.
Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word Marketing, making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. Marketing and its supplementary package was built from scratch by focusing on what the market wants. The motto, Marketing Creates Value permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics.
An Arab-American college student struggles to live with epilepsy in this starkly colored and deeply-cutting graphic novel. Isaac wants nothing more than to be a functional college student—but managing his epilepsy is an exhausting battle to survive. He attempts to maintain a balancing act between his seizure triggers and his day-to-day schedule, but he finds that nothing—not even his medication—seems to work. The doctors won’t listen, the schoolwork keeps piling up, his family is in denial about his condition, and his social life falls apart as he feels more and more isolated by his illness. Even with an unexpected new friend by his side, so much is up against him that Isaac is starting to think his epilepsy might be unbeatable. Based on the author’s own experiences as an epileptic, Mis(h)adra is a boldly visual depiction of the daily struggles of living with a misunderstood condition in today’s hectic and uninformed world.
For undergraduate Introductory Management Information Systems courses. Help students understand the ways information systems are transforming business As technology continues to change the way organisations do business, knowledge of MIS is critical. Experiencing MIS illustrates how organisations use information systems to solve business problems every day. This modular text uses illustrative cases, exercises, projects, and other aids to ensure students connect concepts to everyday life by making MIS interesting and relevant to them. Changes and highlights in the 8th Edition keep pace with the fast-moving world of MIS and keep students up to date and knowledgeable on how to apply emerging technologies to better achieve their organisation’s strategies. Unique and updated guides within each chapter highlight themes in ethics, security, MIS careers, and other timely topics. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
