Engage!, Revised and Updated
Engage!, Revised and Updated

Author: Brian Solis

Publisher: John Wiley & Sons

Published: 2011-02-25

Total Pages: 341

ISBN-13: 1118072790

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The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?

Customer Engagement
Customer Engagement

Author: Roderick J. Brodie

Publisher: Routledge

Published: 2015-12-14

Total Pages: 315

ISBN-13: 1317533151

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How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other marketing activities create engagement? The book draws on the rich, extensive knowledge of the authors who are pioneers in the field. The book's editors have identified the weakness in the current knowledge and aim to address this gap by touching on significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media within new media-based social networks.

Engaging Theories in Interpersonal Communication
Engaging Theories in Interpersonal Communication

Author: Dawn O. Braithwaite

Publisher: SAGE Publications

Published: 2014-10-10

Total Pages: 346

ISBN-13: 1483355268

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Winner of the 2017 NCA Gerald R. Miller Book Award! Use and Understand Interpersonal Communication Theories Engaging Theories in Interpersonal Communication: Multiple Perspectives highlights key theories used to guide interpersonal communication research. The Second Edition features 30 theory chapters written by leading scholars in interpersonal communication, including new coverage of evolutionary theories, Problematic Integration Theory, supportive communication theories, Theory of Motivated Information Management, critical approaches to interpersonal communication, and Media Multiplexity Theory. Each theory chapter follows the same structure to help readers easily find and compare information across theories. An updated introductory chapter maps the history and the current state of interpersonal communication theory since publication of the first edition, based on comprehensive analysis of published scholarship. Presenting both classic and cutting-edge issues, the book organizes theories into three clusters—theories that are individually-centered; theories that are focused on discourse and interaction processes; and theories that examine how communication functions in personal relationships. All authors interweave abstract theoretical concepts with concrete examples in order to maximize readability and comprehension.

Information Exchange Between Competitors in EU Competition Law
Information Exchange Between Competitors in EU Competition Law

Author: Martin Gassler

Publisher: Kluwer Law International B.V.

Published: 2021-02-12

Total Pages: 462

ISBN-13: 9403531843

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Information Exchange Between Competitors in EU Competition Law Martin Gassler Competing firms often exchange information in order to make more informed market decisions which can help to overcome market inefficiencies. However, an abundance of legal and economic research as well as case law has shown that information exchange may also enable firms to engage in collusion more readily and sustain it longer. This book is the first to concentrate on this challenging topic of EU competition law in such depth. It focuses on ‘pure’ information exchanges – exchanges that are not ancillary to a wider pro-competitive or anticompetitive conduct – and thoroughly explains the characteristics of such information exchanges, their pro-competitive and anticompetitive effects and discusses all the relevant legal aspects for their assessment. The author provides a robust analytical framework for assessing information exchanges under Article 101 TFEU, focusing on the risk of collusive outcomes and what types of information exchange are particularly harmful. With detailed attention to the leading cases on information exchange, the analysis examines the most important aspects for assessing information exchange between competitors, in particular: the concept of a concerted practice; the concepts of a restriction by object and effect, including their similarities and differences; the importance of evidentiary issues; the issue of signalling via advance public announcements; factors that facilitate collusion; efficiencies of information exchange, including market transparency; the legal challenges of tackling mere parallel conduct; facilitative practices in the Commission Guidelines, including the Horizontal Cooperation Guidelines; and safe harbours for certain types of information exchange. The book offers clear guidance on how to identify and thus distinguish information exchange that restricts competition by its object and information exchange that restricts competition (only) by its effects. It offers practical solutions to some of the perceived issues when assessing information exchanges. With its wealth of analysis not available from other sources, this concise yet comprehensive review of a much-debated topic in competition law offers clear guidance for practitioners in assessing the issues surrounding information exchange. The book will also be welcomed by competition law academics, competition lawyers and competition authority officials throughout Europe.

Handbook of Research on Virtual Workplaces and the New Nature of Business Practices
Handbook of Research on Virtual Workplaces and the New Nature of Business Practices

Author: Zemliansky, Pavel

Publisher: IGI Global

Published: 2008-04-30

Total Pages: 768

ISBN-13: 1599048949

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"This book compiles authoritative research from scholars worldwide, covering the issues surrounding the influx of information technology to the office environment, from choice and effective use of technologies to necessary participants in the virtual workplace"--Provided by publisher.

How to Engage Policy Makers with Your Research
How to Engage Policy Makers with Your Research

Author: Tim Vorley

Publisher: Edward Elgar Publishing

Published: 2022-07-19

Total Pages: 0

ISBN-13: 9781800378957

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Increasingly, academics are finding that engaging with external stakeholders can be both fruitful in undertaking research and an effective way to impact policy. With insightful and practical advice from a diverse range of contributors, including academics, policy makers, civil servants and knowledge exchange professionals, this accessible book explores How to Engage Policy Makers with Your Research. With a practical focus, this book combines an array of real-life experiences and insights from the perspectives of both academics and policy makers who are experienced in informing and impacting policy. The book comprehensively illustrates how academics can more effectively engage with policy makers through a range of interdisciplinary insights and case studies. The book explores the value of research for policy, as well as modes of engagement with policy for researchers across the various stages of their career. Providing practical insights to seize the opportunity of engaging policy makers in research, this innovative book will be an excellent resource for social science academics as well as policy makers looking to benefit from academic research insights. The book provides a better understanding of how the worlds of academics and policy makers can come together to realise greater policy impact from research expertise.

Securities Industry Study
Securities Industry Study

Author: United States. Congress. Senate. Committee on Banking, Housing, and Urban Affairs. Subcommittee on Securities

Publisher:

Published: 1972

Total Pages: 1558

ISBN-13:

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