Essential App Engine

Essential App Engine

Author: Adriaan de Jonge

Publisher: Addison-Wesley

Published: 2011-10-19

Total Pages: 342

ISBN-13: 0132484757

DOWNLOAD EBOOK

In Essential App Engine, Adriaan de Jonge shows Java developers how to rapidly build complex, productionquality, performance-driven cloud applications with Google App Engine. Using a start-to-finish case study and extensive Java example code, De Jonge covers the entire lifecycle, from application design and data modeling through security, testing, and deployment. De Jonge introduces breakthrough techniques for creating applications that respond within two seconds, even on cold startup, and allow server responses in hundreds of milliseconds or less throughout the rest of the session. He also demonstrates how to avoid common mistakes that can dramatically reduce cloud application performance and scalability. He thoroughly covers state-of-the-art user interface development and shows how to make the most of Google App Engine’s extensive set of APIs. Coverage includes Setting up a development environment that makes it easy to continually address performance Understanding the anatomy of a Google App Engine application Making the right technical setup and design choices for each new application Efficiently modeling data for App Engine’s NoSQL data storage Recognizing when to avoid OR-mapping and pass datastore entities directly to HTML templates Finding alternatives to frameworks and libraries that impair App Engine performance Using JavaScript and AJAX on the client side of your cloud applications Improving browser performance and reducing resource consumption via better use of HTML5 and CSS3 Taking advantage of key App Engine APIs: datastore, blobstore, mail, task scheduling, memory caching, URL retrieval, and messaging Securing cloud-based Web applications with Google Accounts, OpenID, and OAuth Improving your cloud development, quality assurance, and deployment processes Targeting, marketing, and selling cloud solutions, from planning to payment handling


AdWords Mastery

AdWords Mastery

Author: B. Vincent

Publisher: RWG Publishing

Published: 2023-04-25

Total Pages: 86

ISBN-13: 3989110357

DOWNLOAD EBOOK

AdWords Mastery: The Ultimate Guide to Successful Google Advertising Campaigns is a comprehensive guide for digital marketers who want to get the most out of their Google AdWords campaigns. This book covers all aspects of AdWords advertising, from the fundamentals of AdWords advertising to advanced techniques such as automation and machine learning. In this book, you will learn how to set up your AdWords account for success, choose the right keywords for your campaigns, craft effective ad copy that converts, understand Ad Rank and Quality Score, master AdWords bidding strategies, build effective landing pages, target the right audience with AdWords, create compelling display ads, measure the success of your campaigns, and optimize your AdWords campaigns for maximum ROI. The book also covers specific strategies and tactics for AdWords advertising in different contexts, such as for eCommerce businesses, B2B marketing, lead generation, branding and awareness, local businesses, and seasonal campaigns. Furthermore, the book explores the future of Google advertising and what changes we can expect to see in the coming years, including machine learning and automation, integration with other platforms, privacy and data protection, and new ad formats. Whether you're a seasoned AdWords advertiser or a beginner, this book has something to offer. With practical advice, real-world examples, and step-by-step guidance, AdWords Mastery will help you achieve your advertising goals and drive results for your business.


Advanced Google AdWords

Advanced Google AdWords

Author: Brad Geddes

Publisher: John Wiley & Sons

Published: 2010-04-06

Total Pages: 565

ISBN-13: 0470640731

DOWNLOAD EBOOK

Master Google AdWords and get more out of your campaigns What's the secret to making every pay-per-click of your Google AdWords really pay? This must-have guide-written by a Google Advanced AdWords seminar instructor-shows you exactly how to apply advanced techniques and tactics for better results. Discover the best tools for keyword research, tips on crafting winning ad copy, advanced PPC optimization tricks, winning bidding strategies, and much more. If you manage AdWords PPC accounts, you won't want to miss this expert, detailed instruction. Covers the essential and advanced capabilities of Google AdWords Explores keyword research, PPC optimization strategies, the intricacies of Content Nation, how to interpret results and reports, and much more Provides busy marketers, consultants, PR professionals, Web developers, and others with an invaluable, step-by-step guide of advanced concepts Goes well beyond the basics and offers tips and tactics that you can immediately apply to your own campaigns Reinforces concepts through fascinating, real-world case studies Includes a $25 Google Adwords Gift Card for new customers If you've been seeking a practical, expert book on Google AdWords, one that goes well beyond the basics, Advanced Google AdWords is it!


Google Advertising A-Z

Google Advertising A-Z

Author: Bottletree Books

Publisher: Bottletree Books LLC

Published: 2004-10-11

Total Pages: 65

ISBN-13: 0976254107

DOWNLOAD EBOOK

"Google Advertising A-Z" is simply the best guide to Google advertising on the market. It provides over 60 definitive tips for advertisers to get the most AdWords and Image Ads clicks at the lowest cost. Here are but a few of the A-Z topics covered: The Huge Business Potential of Google Advertising, Build Brand Identity for Free on Google, The Froogle Advantage, Market Your Way to Success Using Google Catalogs, Zeitgeist Your Way to Advertising Success, The Key to Getting #1 Placement on Google, How the Time of Day Affects Your CPC, Definitive Ad Stylization, Jumpstart Your Advertising with Image Ads, Free Google Advertising Tools, and Industry Examples of Crucial Advertising Dos and Don'ts. If you want to beat your competition by getting more clicks on your Google ads at the lowest cost, "Google Advertising A-Z" is a must.


The Complete Guide to Google AdWords

The Complete Guide to Google AdWords

Author: Larisa Lovelady

Publisher: Atlantic Publishing Company

Published: 2011

Total Pages: 290

ISBN-13: 1601383185

DOWNLOAD EBOOK

Written for business owners who want to market and promote their business through search and content advertising, this guide explains how to research keywords, how to choose a niche in which market, how to sign up for AdWords, and how to begin posting ads. It also explains how to become Google AdWords certified and work as a Google AdWords consultant. Part 1 explains basics of the Google AdWords program and helps readers determine how Google AdWords can work best to increase their revenue. Part 2 walks through establishing a Google AdWords account, and part 3 tells how to measure effectiveness, how to work with Google Business Solutions, and how to explore other Internet advertising options. The book includes case studies, examples, worksheets, and quizzes, plus a list of websites. Lambert is a consultant in advertising and marketing.


Google AdWords Certification

Google AdWords Certification

Author:

Publisher: Cybellium

Published: 2024-10-26

Total Pages: 225

ISBN-13: 1836798059

DOWNLOAD EBOOK

Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com


Ultimate Guide to Google Adwords

Ultimate Guide to Google Adwords

Author: Perry Marshall

Publisher: Entrepreneur Press

Published: 2014

Total Pages: 382

ISBN-13: 1599185423

DOWNLOAD EBOOK

Covering the latest breaking news in Google AdWords, the fourth edition of this best-selling guide introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics.


Google AdWords Insider

Google AdWords Insider

Author: Simon Leung

Publisher: Morgan James Publishing

Published: 2010-06-15

Total Pages: 164

ISBN-13: 160037915X

DOWNLOAD EBOOK

Google AdWords Insider, written by a true Insider, explains the mysteries behind advertising with the world’s number one search engine. Simon Leung is a retired AdWords Optimization Specialist from Google Headquarters who developed the strategies used today to train the Google Team internally, many of which are shared in this highly acclaimed book. Whether a beginner or expert to Internet Marketing and online advertising, you will learn to understand Google AdWords the way the system understands itself, grasping the key to minimizing your costs while maximizing your return on investment through fundamental keyword, ad text, account structure and landing page optimization.