Essays on Hierarchical Buying Structure
Author: Sumas Wongsunopparat
Publisher:
Published: 2001
Total Pages: 426
ISBN-13:
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Author: Sumas Wongsunopparat
Publisher:
Published: 2001
Total Pages: 426
ISBN-13:
DOWNLOAD EBOOKAuthor: Rishin Roy
Publisher:
Published: 1990
Total Pages: 344
ISBN-13:
DOWNLOAD EBOOKAuthor: Peruvemba B. Seetharaman
Publisher:
Published: 1998
Total Pages: 380
ISBN-13:
DOWNLOAD EBOOKAuthor: Gordon R. Foxall
Publisher: Taylor & Francis
Published: 2002
Total Pages: 416
ISBN-13: 9780415196437
DOWNLOAD EBOOKAuthor: Sriraman Venkataraman
Publisher:
Published: 2005
Total Pages: 316
ISBN-13:
DOWNLOAD EBOOKAuthor: Alan G. Futerman
Publisher: Springer Nature
Published: 2021-11-01
Total Pages: 214
ISBN-13: 9811646910
DOWNLOAD EBOOKThis book covers several areas of economic theory and political philosophy from the perspective of Austrian Economics and libertarianism. As such, it deals with Epistemology and Methodology, Microeconomics, Macroeconomics, Labor Economics, International Economics, Political Philosophy, Law and Public Policy, all from the Austro-libertarian perspective. Hence, this book offers an integrated view of libertarianism and Austrian economics in the light of recent debates in the areas of economic science and political philosophy. Moreover, it builds from the foundations of the Austrian approach (epistemology and methodology), while the latter material deals with its application to the individual from the microeconomic perspective, which in turn allows an exploration of subjects in macroeconomics. Additionally, this work applies Austro-libertarianism to law, politics, and public policy. Thus, it offers a unified view of the entire approach, in a logical progression, allowing the readers to judge this perspective in full. Futerman and Block say that their book is not a manual, which I suppose it is not. But it is a collection of highly pertinent essays, from which you can understand what is mistaken in the orthodoxy of economics, law, and politics. The central term of art in Austrian economics is that phrase “human action.” It is the exercise of human will, not the blind bumping of one molecule against another or one organism against another, as in the physical sciences... Futerman and Block distinguish Austrian economics as a scientific enterprise based on liberty of the will from “libertarianism” as an advocacy based on policies implied by such liberty. “Although Austrian economics is positive and libertarianism is normative,” they write, “this book shows how both are related; how each can support the other.” Indeed they do. Deirdre N. McCloskey, PhD UIC Distinguished Professor of Economics and of History Emerita, Professor of English Emerita, Professor of Communication Emerita, University of Illinois at Chicago
Author: G. Foxall
Publisher: Springer
Published: 2007-06-27
Total Pages: 263
ISBN-13: 0230599796
DOWNLOAD EBOOKThis book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
Author: Valarie A. Zeithaml
Publisher: Marketing Classics Press
Published: 2012
Total Pages: 553
ISBN-13: 161311270X
DOWNLOAD EBOOKAuthor:
Publisher:
Published: 1984
Total Pages: 1044
ISBN-13:
DOWNLOAD EBOOKIncludes annual List of doctoral dissertations in political economy in progress in American universities and colleges; and the Hand book of the American Economic Association.
Author:
Publisher: Elsevier
Published: 2019-09-19
Total Pages: 634
ISBN-13: 0444637656
DOWNLOAD EBOOKHandbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. - Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing - Designed for economists already convinced of the benefits of applying economics tools to marketing - Written for those who wish to become quickly acquainted with the integration of marketing and economics